Hootsuite Triples Skip-Trial Discount to 25% Off Annual Plans
What happened
Between the Dec 29, 2025 and Mar 30, 2026 captures of Hootsuite's pricing page, Pulse recorded 2 changes: Annual/monthly billing toggle removed from pricing page; the 'Pay annually (Save up to 38%) / Pay monthly' selector is gone and only annual pricing is now displayed; Skip trial discount increased from 10% to 25% off for Standard and Advanced plans when paying annually immediately, without a free trial. Pulse files it as a pricing change (packaging change, discount change) with a downward direction. Pulse's latest capture (Nov 9, 2026) lists Standard at $99 and Advanced at $249.
This quarterly roll-up includes 2 changes Pulse first recorded in a shorter period: "Hootsuite boosts annual trial discounts to 25% for Standard and Advanced plans" (week of Mar 9, 2026, saved Mar 16, 2026) and "Hootsuite Strips Approval Workflows and Permissions from Advanced Plan" (week of Mar 2, 2026, saved Mar 9, 2026). It also records changes none of those periods did (packaging change), so Pulse counts it as a change of its own. Before that, Hootsuite's previous recorded change was "Hootsuite Unveils Standard Plan at $99/user/mo, Expanding Social Accounts from 5 to 10 and Adding Adobe Express Templates" (Jan 10, 2026). Hootsuite has been tracked since 2023-11-14.
In the same window Buffer, HubSpot, Sproutsocial and Coschedule also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Removed—Packaging
BeforeAnnual/monthly billing toggle
AfterNot listed
- +15 percentage pointsStandard, AdvancedDiscount10%25%
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Packaging | Annual/monthly billing toggle | Not listed | Removed |
| Standard, Advanced | Discount | 10% | 25% | +15 percentage points |
Values as written on Hootsuite's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Hootsuite's pricing page (hootsuite.com) from Dec 29, 2025 and Mar 30, 2026; the change is marked near the top of the page, where the Annual/monthly billing toggle no longer appears.
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The two full-page captures with this change marked up are free with an account.
Hootsuite, the last 90 days
Full history- May 18, 2026PackagingHootsuite quietly removes trial account restrictions from pricing page
- May 11, 2026PackagingHootsuite caps trial posting at 10–20 daily, blocks bulk uploads
- Apr 22, 2026Price decreaseHootsuite slashes Standard to $99 and Advanced to $249 per user/month
- Apr 2, 2026PackagingHootsuite Triples Skip-Trial Discount to 25% Off Annual Plans This change
- Mar 16, 2026PackagingHootsuite boosts annual trial discounts to 25% for Standard and Advanced plans.
- Mar 10, 2026PackagingHootsuite Strips Approval Workflows and Permissions from Advanced Plan
- Jan 10, 2026PackagingHootsuite Unveils Standard Plan at $99/user/mo, Expanding Social Accounts from 5 to 10 and Adding Adobe Express Templates
- Week of Dec 22, 2025ImprovementHootsuite Expands Auto-Boost to LinkedIn, Adds Reddit for Social Ads
Across Marketing & Content in the same window
All Marketing & Content changes- BufferApr 3Buffer: comment scheduling and replies expand to Facebook, TikTok and Google Business Profile
- HubSpotApr 3HubSpot Operations Starter Slashes Starter Seats Up to 40% for New Customers
- SproutsocialJan 22Sproutsocial Transitions to 'Per Seat/Month' Pricing Model, Enhancing Value with New Features and Discounts
- CoscheduleJan 11Coschedule Introduces Insights Dashboards for Enhanced Metric Tracking Across All Plans
Questions about this change
Did Hootsuite raise prices in March 2026?
No list-price increase was recorded between Dec 29, 2025 and Mar 30, 2026. The change Pulse detected was a pricing change: packaging change, discount change.
What changed on Hootsuite's pricing page between Dec 29, 2025 and Mar 30, 2026?
Packaging removed: Annual/monthly billing toggle; Standard, Advanced discount: 10% → 25% (+15 pts). Pulse compared the captures it took on Dec 29, 2025 and Mar 30, 2026; the before/after table above lists each item as written on the page.
How often does Hootsuite change its pricing?
This quarterly roll-up includes 2 changes Pulse first recorded in shorter periods and also records changes none of them did (packaging change), so Pulse counts it as a change of its own; Pulse recorded 2 other pricing-page changes for Hootsuite in the 90 days before this one; the previous change was "Hootsuite Unveils Standard Plan at $99/user/mo, Expanding Social Accounts from 5 to 10 and Adding Adobe Express Templates" on Jan 10, 2026; Hootsuite has been tracked since 2023-11-14.