Hootsuite Triples Skip-Trial Discount to 25% Off Annual Plans
What happened
Between the Dec 29, 2025 and Mar 30, 2026 captures of Hootsuite's pricing page, Pulse recorded 2 changes: Annual/monthly billing toggle removed from pricing page; the 'Pay annually (Save up to 38%) / Pay monthly' selector is gone and only annual pricing is now displayed; Skip trial discount increased from 10% to 25% off for Standard and Advanced plans when paying annually immediately, without a free trial. Pulse files it as a pricing change (package change, discount change) with a neutral direction. Pulse's latest capture (Jul 6, 2026) lists Standard at $99 and Advanced at $249.
It lands 17 days after Hootsuite's previous change, "Hootsuite boosts annual trial discounts to 25% for Standard and Advanced plans" (Mar 17, 2026). Before that Pulse recorded "Hootsuite Strips Approval Workflows and Permissions from Advanced Plan" (Mar 10, 2026), "Hootsuite Unveils Standard Plan at $99/user/mo, Expanding Social Accounts from 5 to 10 and Adding Adobe Express Templates" (Jan 11, 2026) and "Hootsuite Expands Auto-Boost to LinkedIn, Adds Reddit for Social Ads" (Week 1, 2026). Hootsuite has been tracked since 2023-11-14.
In the same window Buffer, HubSpot, Sproutsocial and Coschedule also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PackagingRemoved
BeforeAnnual/monthly billing toggle
AfterNo Annual/monthly billing toggle
- Standard, Advanced · Discount+150%10%25%
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Packaging | Annual/monthly billing toggle | No Annual/monthly billing toggle | Removed |
| Standard, Advanced | Discount | 10% | 25% | +150% |
Values as written on Hootsuite's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Hootsuite's pricing page (hootsuite.com) from Dec 29, 2025 and Mar 30, 2026; the change is marked near the top of the page, where the Annual/monthly billing toggle no longer appears.
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Hootsuite, the last 90 days
Full history- May 18, 2026packagingHootsuite quietly removes trial account restrictions from pricing page
- May 11, 2026packagingHootsuite caps trial posting at 10–20 daily, blocks bulk uploads
- Apr 22, 2026decreaseHootsuite slashes Standard to $99 and Advanced to $249 per user/month
- Apr 3, 2026packagingHootsuite Triples Skip-Trial Discount to 25% Off Annual Plans · this change
- Mar 17, 2026packagingHootsuite boosts annual trial discounts to 25% for Standard and Advanced plans.
- Mar 10, 2026packagingHootsuite Strips Approval Workflows and Permissions from Advanced Plan
- Jan 11, 2026packagingHootsuite Unveils Standard Plan at $99/user/mo, Expanding Social Accounts from 5 to 10 and Adding Adobe Express Templates
- Week 1, 2026improvedHootsuite Expands Auto-Boost to LinkedIn, Adds Reddit for Social Ads
Across Marketing & Content in the same window
All Marketing & Content changes- BufferApr 3Buffer: comment scheduling and replies expand to Facebook, TikTok and Google Business Profile
- HubSpotApr 3HubSpot Operations Starter Slashes Starter Seats Up to 40% for New Customers
- SproutsocialJan 22Sproutsocial Transitions to 'Per Seat/Month' Pricing Model, Enhancing Value with New Features and Discounts
- CoscheduleJan 11Coschedule Introduces Insights Dashboards for Enhanced Metric Tracking Across All Plans
Questions about this change
Did Hootsuite raise prices in March 2026?
No list-price increase was recorded between Dec 29, 2025 and Mar 30, 2026. The change Pulse detected was a pricing change: package change, discount change.
What changed on Hootsuite's pricing page between Dec 29, 2025 and Mar 30, 2026?
Packaging: Annual/monthly billing toggle → No Annual/monthly billing toggle, removed; Standard, Advanced discount: 10% → 25% (+150%). Pulse compared the captures it took on Dec 29, 2025 and Mar 30, 2026; the before/after table above lists each item as written on the page.
How often does Hootsuite change its pricing?
Pulse recorded 4 other pricing-page changes for Hootsuite in the 90 days before this one; the previous change was "Hootsuite boosts annual trial discounts to 25% for Standard and Advanced plans." on Mar 17, 2026; Hootsuite has been tracked since 2023-11-14.