Hootsuite boosts annual trial discounts to 25% for Standard and Advanced plans.
What happened
Between the Mar 9, 2026 and Mar 16, 2026 captures of Hootsuite's pricing page, Pulse recorded one change: Skip trial discount increased from 10% to 25% for Standard and Advanced plans when paying annually. Pulse files it as a pricing change (discount change) with a downward direction. Pulse's latest capture (Nov 9, 2026) lists Standard at $99 and Advanced at $249.
It lands 6 days after Hootsuite's previous change, "Hootsuite Strips Approval Workflows and Permissions from Advanced Plan" (Mar 10, 2026). Before that Pulse recorded "Hootsuite Unveils Standard Plan at $99/user/mo, Expanding Social Accounts from 5 to 10 and Adding Adobe Express Templates" (Jan 10, 2026) and "Hootsuite Expands Auto-Boost to LinkedIn, Adds Reddit for Social Ads" (week of Dec 22, 2025). Hootsuite has been tracked since 2023-11-14.
In the same window HubSpot, Buffer, Sproutsocial and Coschedule also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- +15 percentage pointsStandard, AdvancedDiscount10%25%
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Standard, Advanced | Discount | 10% | 25% | +15 percentage points |
Values as written on Hootsuite's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Hootsuite's pricing page (hootsuite.com) from Mar 9, 2026 and Mar 16, 2026; the change is marked near the top of the page, where standard, advanced discount reads 10% and then 25%.
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The two full-page captures with this change marked up are free with an account.
Hootsuite, the last 90 days
Full history- May 11, 2026PackagingHootsuite caps trial posting at 10–20 daily, blocks bulk uploads
- Apr 22, 2026Price decreaseHootsuite slashes Standard to $99 and Advanced to $249 per user/month
- Apr 2, 2026PackagingHootsuite Triples Skip-Trial Discount to 25% Off Annual Plans
- Mar 16, 2026Discount changeHootsuite boosts annual trial discounts to 25% for Standard and Advanced plans. This change
- Mar 10, 2026PackagingHootsuite Strips Approval Workflows and Permissions from Advanced Plan
- Jan 10, 2026PackagingHootsuite Unveils Standard Plan at $99/user/mo, Expanding Social Accounts from 5 to 10 and Adding Adobe Express Templates
- Week of Dec 22, 2025ImprovementHootsuite Expands Auto-Boost to LinkedIn, Adds Reddit for Social Ads
Across Marketing & Content in the same window
All Marketing & Content changes- HubSpotMar 17HubSpot Operations removes Brand Identity feature from Enterprise plan
- BufferMar 16Reply to comments feature expanded to support TikTok and Google Business Profile posts
- SproutsocialJan 22Sproutsocial Transitions to 'Per Seat/Month' Pricing Model, Enhancing Value with New Features and Discounts
- CoscheduleJan 11Coschedule Introduces Insights Dashboards for Enhanced Metric Tracking Across All Plans
Questions about this change
Did Hootsuite raise prices in March 2026?
No list-price increase was recorded between Mar 9, 2026 and Mar 16, 2026. The change Pulse detected was a pricing change: discount change.
What changed on Hootsuite's pricing page between Mar 9, 2026 and Mar 16, 2026?
Standard, Advanced discount: 10% → 25% (+15 pts). Pulse compared the captures it took on Mar 9, 2026 and Mar 16, 2026; the before/after table above lists each item as written on the page.
How often does Hootsuite change its pricing?
Pulse recorded 3 other pricing-page changes for Hootsuite in the 90 days before this one; the previous change was "Hootsuite Strips Approval Workflows and Permissions from Advanced Plan" on Mar 10, 2026; Hootsuite has been tracked since 2023-11-14.