Hootsuite Expands Auto-Boost to LinkedIn, Adds Reddit for Social Ads
What happened
Between the Dec 22, 2025 and Dec 29, 2025 captures of Hootsuite's pricing page, Pulse recorded one change: Auto-boost feature expanded from Facebook/Instagram to include LinkedIn; feature renamed from 'Automatically boost Facebook posts' to 'Automatically boost posts'. Social ads publishing also added Reddit as a supported network. Pulse files it as a product change (feature change) with a neutral direction. Pulse's latest capture (Jul 6, 2026) lists Standard at $99 and Advanced at $249.
Hootsuite's previous recorded change was "Hootsuite Introduces 10% Discount for Annual Payments, Encouraging Users to Skip Trial" (Q3 2025). Before that Pulse recorded "Hootsuite Unveils Standard Plan at $99/user/mo, Expanding Social Accounts from 5 to 10 and Adding Adobe Express Templates" (Jan 11, 2026). Hootsuite has been tracked since 2023-11-14.
In the same window HubSpot, Buffer, Sproutsocial and Coschedule also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · FeatureReworded
BeforeAutomatically boost Facebook posts
AfterAutomatically boost posts
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | Automatically boost Facebook posts | Automatically boost posts | Reworded |
Values as written on Hootsuite's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Hootsuite's pricing page (hootsuite.com) from Dec 22, 2025 and Dec 29, 2025; the change is marked in the lower part of the page, where "Automatically boost Facebook posts" becomes "Automatically boost posts".
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The two full-page captures with this change marked up are free with an account.
Hootsuite, the last 90 days
Full history- Mar 17, 2026packagingHootsuite boosts annual trial discounts to 25% for Standard and Advanced plans.
- Mar 10, 2026packagingHootsuite Strips Approval Workflows and Permissions from Advanced Plan
- Jan 11, 2026packagingHootsuite Unveils Standard Plan at $99/user/mo, Expanding Social Accounts from 5 to 10 and Adding Adobe Express Templates
- Week 1, 2026improvedHootsuite Expands Auto-Boost to LinkedIn, Adds Reddit for Social Ads · this change
- Q3 2025packagingHootsuite Introduces 10% Discount for Annual Payments, Encouraging Users to Skip Trial
Across Marketing & Content in the same window
All Marketing & Content changes- HubSpotApr 6HubSpot Marketing Starter launches $9/mo seat-based annual pricing
- BufferApr 6Buffer Rebrands Team Plan Seats as Unlimited Team Members
- SproutsocialJan 22Sproutsocial Transitions to 'Per Seat/Month' Pricing Model, Enhancing Value with New Features and Discounts
- CoscheduleJan 11Coschedule Introduces Insights Dashboards for Enhanced Metric Tracking Across All Plans
Questions about this change
Did Hootsuite raise prices in December 2025?
No list-price increase was recorded between Dec 22, 2025 and Dec 29, 2025. The change Pulse detected was a product change: feature change.
What changed on Hootsuite's pricing page between Dec 22, 2025 and Dec 29, 2025?
Feature: Automatically boost Facebook posts → Automatically boost posts, reworded. Pulse compared the captures it took on Dec 22, 2025 and Dec 29, 2025; the before/after table above lists each item as written on the page.
How often does Hootsuite change its pricing?
Pulse recorded 1 other pricing-page change for Hootsuite in the 90 days before this one; the previous change was "Hootsuite Introduces 10% Discount for Annual Payments, Encouraging Users to Skip Trial" in Q3 2025; Hootsuite has been tracked since 2023-11-14.