Hootsuite Restructures Pricing Model, Shifts to Per-User Fees While Expanding Advanced Plan Social Accounts to Unlimited
What happened
Between the Apr 13, 2025 and Jul 4, 2025 captures of Hootsuite's pricing page, Pulse recorded 5 changes: Advanced plan (formerly Team) social accounts increased from 20 to unlimited; Pricing model changed from flat-rate to per-user: Professional ($99/mo for 1 user) became Standard ($99/user/mo), Team ($249/mo for 3 users) became Advanced ($249/user/mo); Standard plan (formerly Professional) social accounts reduced from 10 to 5; Professional plan renamed to Standard; Team plan renamed to Advanced. Pulse files it as a packaging change (limit increase, package change, limit decrease, plan renamed) with an upward direction. Pulse's latest capture (Jul 6, 2026) lists Standard at $99 and Advanced at $249.
Hootsuite's previous recorded change was "Hootsuite Introduces Game-Changing DM Automations Feature Across All Plans" (Q1 2025). Hootsuite has been tracked since 2023-11-14.
In the same window HubSpot and Coschedule also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Advanced · LimitChanged20unlimited
- Standard, Advanced · PackagingPackage change
Pricing model changed from flat-rate to per-user: Professional ($99/mo for 1 user) became Standard ($99/user/mo), Team ($249/mo for 3 users) became Advanced ($249/user/mo)
- Standard · Limit−50%105
- Standard · PlanRenamedProfessional planStandard
- Advanced · PlanRenamedTeam planAdvanced
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Advanced | Limit | 20 | unlimited | Changed |
| Standard, Advanced | Packaging | Pricing model changed from flat-rate to per-user: Professional ($99/mo for 1 user) became Standard ($99/user/mo), Team ($249/mo for 3 users) became Advanced ($249/user/mo) | Package change | |
| Standard | Limit | 10 | 5 | −50% |
| Standard | Plan | Professional plan | Standard | Renamed |
| Advanced | Plan | Team plan | Advanced | Renamed |
Values as written on Hootsuite's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Hootsuite's pricing page (hootsuite.com) from Apr 13, 2025 and Jul 4, 2025; the change is marked near the top of the page, where "20" becomes "unlimited".
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Hootsuite, the last 90 days
Full history- Jan 11, 2026packagingHootsuite Unveils Standard Plan at $99/user/mo, Expanding Social Accounts from 5 to 10 and Adding Adobe Express Templates
- Week 1, 2026improvedHootsuite Expands Auto-Boost to LinkedIn, Adds Reddit for Social Ads
- Q3 2025packagingHootsuite Introduces 10% Discount for Annual Payments, Encouraging Users to Skip Trial
- Q2 2025packagingHootsuite Restructures Pricing Model, Shifts to Per-User Fees While Expanding Advanced Plan Social Accounts to Unlimited · this change
- Q1 2025improvedHootsuite Introduces Game-Changing DM Automations Feature Across All Plans
Across Marketing & Content in the same window
All Marketing & Content changes- HubSpotJan 11HubSpot Suite Starter Reduces Starter Customer Platform Price by 40% to $9/mo, Enhancing Accessibility for New Customers
- CoscheduleJan 11Coschedule Introduces Insights Dashboards for Enhanced Metric Tracking Across All Plans
- HubSpotJan 11HubSpot Suite Enterprise Introduces HubSpot Credits System with 5,000 Credits for Professional and 10,000 for Enterprise Plans
- HubSpotJan 11HubSpot Suite Enterprise Implements Significant Price Increases for Enterprise and Professional Plans, Raising Costs by 9% and 11% Respectively
- HubSpotJan 11HubSpot Suite Starter Transitions to Data Management with Major Renaming of Operations Hubs and Feature Descriptions
Questions about this change
Did Hootsuite raise prices in July 2025?
No list-price increase was recorded between Apr 13, 2025 and Jul 4, 2025. The change Pulse detected was a packaging change: limit increase, package change, limit decrease, plan renamed.
What changed on Hootsuite's pricing page between Apr 13, 2025 and Jul 4, 2025?
Advanced limit: 20 → unlimited, changed; Pricing model changed from flat-rate to per-user: Professional ($99/mo for 1 user) became Standard ($99/user/mo), Team ($249/mo for 3 users) became Advanced ($249/user/mo); Standard limit: 10 → 5 (−50%); Standard plan: Professional plan → Standard, renamed; Advanced plan: Team plan → Advanced, renamed. Pulse compared the captures it took on Apr 13, 2025 and Jul 4, 2025; the before/after table above lists each item as written on the page.
How often does Hootsuite change its pricing?
Pulse recorded 1 other pricing-page change for Hootsuite in the 90 days before this one; the previous change was "Hootsuite Introduces Game-Changing DM Automations Feature Across All Plans" in Q1 2025; Hootsuite has been tracked since 2023-11-14.