Packaging change·Apr 13 → Jul 4, 2025·Q2 2025·Marketing & Content

Hootsuite Restructures Pricing Model, Shifts to Per-User Fees While Expanding Advanced Plan Social Accounts to Unlimited

HootsuitePackagingLimit increasePackage changeLimit decreasePlan renamed

What changed

Limit increase

Advanced plan (formerly Team) social accounts increased from 20 to unlimited

Package change

Pricing model changed from flat-rate to per-user: Professional ($99/mo for 1 user) became Standard ($99/user/mo), Team ($249/mo for 3 users) became Advanced ($249/user/mo)

Limit decrease

Standard plan (formerly Professional) social accounts reduced from 10 to 5

Plan renamed

Professional plan renamed to Standard

Plan renamed

Team plan renamed to Advanced

Before and after

Apr 13, 2025 vs Jul 4, 2025

Pulse.

100%

Change 1 of 5 · capacity increased

Advanced plan (formerly Team) social accounts increased from 20 to unlimited

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