Hootsuite Unveils Powerful AI Content Generator for Professional, Team, and Enterprise Plans, Revolutionizing Social Media Management
What happened
Between the Jul 1, 2024 and Oct 1, 2024 captures of Hootsuite's pricing page, Pulse recorded 5 changes: AI content generator added to Professional, Team, and Enterprise plans - generates captions for every social media network, repurposes top-performing posts, and automatically creates content for holidays; Salesforce integration add-on introduced - automates case routing, adds real-time customer insights, and boosts productivity with Hootsuite Social Customer Care; AI content ideas generator added to Professional, Team, and Enterprise plans - provides built-in post ideas generator; AI hashtag generator added to Professional, Team, and Enterprise plans - automatically tags content with hashtags based on caption, image, or video; Heyday FAQ Conversational AI chatbot renamed to Generative AI chatbot with updated description - now provides 24/7 support for high-volume questions with generative AI chatbot. Pulse files it as a packaging change (feature added, new add-on, add-on change) with an upward direction. Pulse's latest capture (Jul 6, 2026) lists Standard at $99 and Advanced at $249.
Hootsuite's previous recorded change was "Hootsuite Removes Ad Spend Limits on Professional and Team Plans, Unlocking Unlimited Post Boosting" (Q2 2024). Hootsuite has been tracked since 2023-11-14.
In the same window HubSpot and Coschedule also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Enterprise · FeatureAddedNo AI content generatorAI content generator
- — · Add-onAdded
BeforeNo - automates case routing
After- automates case routing
- Enterprise · FeatureAdded
BeforeNo AI content ideas generator
AfterAI content ideas generator
- Enterprise · FeatureAddedNo AI hashtag generatorAI hashtag generator
- — · Add-onRenamed
BeforeHeyday FAQ Conversational AI chatbot
AfterGenerative AI chatbot
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Enterprise | Feature | No AI content generator | AI content generator | Added |
| — | Add-on | No - automates case routing | - automates case routing | Added |
| Enterprise | Feature | No AI content ideas generator | AI content ideas generator | Added |
| Enterprise | Feature | No AI hashtag generator | AI hashtag generator | Added |
| — | Add-on | Heyday FAQ Conversational AI chatbot | Generative AI chatbot | Renamed |
Values as written on Hootsuite's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Hootsuite's pricing page (hootsuite.com) from Jul 1, 2024 and Oct 1, 2024; the change is marked around the middle of the page, where AI content generator now appears.
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The two full-page captures with this change marked up are free with an account.
Hootsuite, the last 90 days
Full history- Q2 2025packagingHootsuite Restructures Pricing Model, Shifts to Per-User Fees While Expanding Advanced Plan Social Accounts to Unlimited
- Q1 2025improvedHootsuite Introduces Game-Changing DM Automations Feature Across All Plans
- Q4 2024packagingHootsuite Increases Annual Billing Discount to 38%, Offering Users Significant Savings
- Q3 2024improvedHootsuite Unveils Powerful AI Content Generator for Professional, Team, and Enterprise Plans, Revolutionizing Social Media Management · this change
- Q2 2024improvedHootsuite Removes Ad Spend Limits on Professional and Team Plans, Unlocking Unlimited Post Boosting
Across Marketing & Content in the same window
All Marketing & Content changes- HubSpotJan 11HubSpot Suite Starter Reduces Starter Customer Platform Price by 40% to $9/mo, Enhancing Accessibility for New Customers
- CoscheduleJan 11Coschedule Introduces Insights Dashboards for Enhanced Metric Tracking Across All Plans
- HubSpotJan 11HubSpot Suite Enterprise Introduces HubSpot Credits System with 5,000 Credits for Professional and 10,000 for Enterprise Plans
- HubSpotJan 11HubSpot Suite Enterprise Implements Significant Price Increases for Enterprise and Professional Plans, Raising Costs by 9% and 11% Respectively
- HubSpotJan 11HubSpot Suite Starter Transitions to Data Management with Major Renaming of Operations Hubs and Feature Descriptions
Questions about this change
Did Hootsuite raise prices in October 2024?
No list-price increase was recorded between Jul 1, 2024 and Oct 1, 2024. The change Pulse detected was a packaging change: feature added, new add-on, add-on change.
What changed on Hootsuite's pricing page between Jul 1, 2024 and Oct 1, 2024?
Enterprise feature: No AI content generator → AI content generator, added; add-on: No - automates case routing → - automates case routing, added; Enterprise feature: No AI content ideas generator → AI content ideas generator, added; Enterprise feature: No AI hashtag generator → AI hashtag generator, added; add-on: Heyday FAQ Conversational AI chatbot → Generative AI chatbot, renamed. Pulse compared the captures it took on Jul 1, 2024 and Oct 1, 2024; the before/after table above lists each item as written on the page.
How often does Hootsuite change its pricing?
Pulse recorded 1 other pricing-page change for Hootsuite in the 90 days before this one; the previous change was "Hootsuite Removes Ad Spend Limits on Professional and Team Plans, Unlocking Unlimited Post Boosting" in Q2 2024; Hootsuite has been tracked since 2023-11-14.