Hootsuite Increases Annual Billing Discount to 38%, Offering Users Significant Savings
What happened
Between the Oct 1, 2024 and Feb 1, 2025 captures of Hootsuite's pricing page, Pulse recorded one change: Annual billing discount increased from 20% to 38% (displayed as 'Save up to 38%' on billing toggle). Pulse files it as a pricing change (discount change) with a neutral direction. Pulse's latest capture (Jul 6, 2026) lists Standard at $99 and Advanced at $249.
Hootsuite's previous recorded change was "Hootsuite Unveils Powerful AI Content Generator for Professional, Team, and Enterprise Plans, Revolutionizing Social Media Management" (Q3 2024). Hootsuite has been tracked since 2023-11-14.
In the same window HubSpot and Coschedule also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · Discount+90%20%38%
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Discount | 20% | 38% | +90% |
Values as written on Hootsuite's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Hootsuite's pricing page (hootsuite.com) from Oct 1, 2024 and Feb 1, 2025; the change is marked near the top of the page, where discount reads 20% and then 38%.
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The two full-page captures with this change marked up are free with an account.
Hootsuite, the last 90 days
Full history- Q3 2025packagingHootsuite Introduces 10% Discount for Annual Payments, Encouraging Users to Skip Trial
- Q2 2025packagingHootsuite Restructures Pricing Model, Shifts to Per-User Fees While Expanding Advanced Plan Social Accounts to Unlimited
- Q1 2025improvedHootsuite Introduces Game-Changing DM Automations Feature Across All Plans
- Q4 2024packagingHootsuite Increases Annual Billing Discount to 38%, Offering Users Significant Savings · this change
- Q3 2024improvedHootsuite Unveils Powerful AI Content Generator for Professional, Team, and Enterprise Plans, Revolutionizing Social Media Management
Across Marketing & Content in the same window
All Marketing & Content changes- HubSpotJan 11HubSpot Suite Starter Reduces Starter Customer Platform Price by 40% to $9/mo, Enhancing Accessibility for New Customers
- CoscheduleJan 11Coschedule Introduces Insights Dashboards for Enhanced Metric Tracking Across All Plans
- HubSpotJan 11HubSpot Suite Enterprise Introduces HubSpot Credits System with 5,000 Credits for Professional and 10,000 for Enterprise Plans
- HubSpotJan 11HubSpot Suite Enterprise Implements Significant Price Increases for Enterprise and Professional Plans, Raising Costs by 9% and 11% Respectively
- HubSpotJan 11HubSpot Suite Starter Transitions to Data Management with Major Renaming of Operations Hubs and Feature Descriptions
Questions about this change
Did Hootsuite raise prices in February 2025?
No list-price increase was recorded between Oct 1, 2024 and Feb 1, 2025. The change Pulse detected was a pricing change: discount change.
What changed on Hootsuite's pricing page between Oct 1, 2024 and Feb 1, 2025?
Discount: 20% → 38% (+90%). Pulse compared the captures it took on Oct 1, 2024 and Feb 1, 2025; the before/after table above lists each item as written on the page.
How often does Hootsuite change its pricing?
Pulse recorded 1 other pricing-page change for Hootsuite in the 90 days before this one; the previous change was "Hootsuite Unveils Powerful AI Content Generator for Professional, Team, and Enterprise Plans, Revolutionizing Social Media Management" in Q3 2024; Hootsuite has been tracked since 2023-11-14.