Buffer is a SaaS company that provides social media management tools for businesses to schedule, publish, and analyze their online content.
Pricing Change History
14 changesFree plan's 24-hour API request limit increased from 100 to 250 requests
Analytics feature set reorganized: 'Basic analytics' renamed to 'Insights' and 'Best time to post' renamed to 'Takeaways' (values unchanged); 'Audience demographics' feature removed from the comparison table entirely.
Buffer added API access to all plans: Free (1 API key, 3,000 requests/month), Essentials (3 API keys, 7,500 requests/month), and Team (5 API keys, 15,000 requests/month), plus a new API section in the feature comparison table.
Quarterly roll-up · includes Apr 27 weekly, Apr 13 weekly
Community inbox 'Reply to comments' feature now supports YouTube and Mastodon, expanding from 8 to 10 supported platforms across all plans.
Buffer added a 'See machine-readable pricing (for AI agents)' link on the pricing page, providing structured pricing data access via /pricing.md for automated tools.
Reply to comments feature expanded to support TikTok and Google Business Profile posts
Essentials plan price decreased from $20/month to $5/month (75% decrease); Team plan price decreased from $40/month to $10/month (75% decrease); Essentials plan default channel count reduced from 4 channels to 1 channel; Team plan default channel count reduced from 4 channels to 1 channel
Comment score added to all plans - tracks consistency, speed, and habits Saved replies added to Free plan with 1 saved reply (unlimited for paid plans)
Bluesky channel support added across all plans (Free, Essentials, Team, Agency)
Agency plan decreased from $120/mo to $100/mo for 10 channels (17% decrease) Team plan decreased from $12/mo to $10/mo per channel (17% decrease)
Research Buffer's pricing with the Pulse Agent
Ask anything about Buffer's plans, packaging shifts, and how it compares across the market — answered live from verified data.
Ask the agentCurrent plans
Captured| Plan | Price |
|---|---|
| Free | Free |
| Essentials | $5 /channel/mobilled annually · $6 billed monthly |
| Team | $10 /channel/mobilled annually · $12 billed monthly |
Essentials & Team
- Annual billing 20% off
Stacking not stated by Buffer.
Company Facts
How Buffer compares with its peers
| Company | Entry price | Last change |
|---|---|---|
H Hootsuite | $99 /user/mo, billed annually | Jul 6, 2026 |
S Sproutsocial | $79 /seat/mo, billed annually | Aug 24, 2026 |
L Later | $18.75 /mo, billed annually | Jul 3, 2026 |
A Agorapulse | $79 /user/mo, billed annually | — |
S Sendible | $30 /mo, billed annually | Oct 19, 2026 |
C Coschedule | $29 /mo, billed annually + usage | Oct 26, 2026 |
Buffer pricing FAQ
- How much does Buffer cost?
- Buffer pricing starts at $5/channel/mo on Essentials, billed annually. Buffer lists 3 plans on its pricing page; the Free plan is free.
- Does Buffer have a free plan?
- Yes. Buffer's Free plan is free; paid plans start at $5/channel/mo on Essentials, billed annually.
- What pricing model does Buffer use?
- Buffer uses subscription pricing across 3 plans, with a free tier.
- When did Buffer last change its pricing?
- Aug 10, 2026: Buffer: Free plan 24-hr API limit raised (100→250).
- How often has Buffer changed its pricing?
- Pulse has recorded 14 pricing changes for Buffer since it started tracking on Nov 14, 2023; the pricing page was last captured on Aug 10, 2026.
- Who are Buffer's pricing peers?
- Pulse compares Buffer with Hootsuite, Sproutsocial, Later, Agorapulse, Sendible and Coschedule.