Hootsuite slashes Standard to $99 and Advanced to $249 per user/month
What happened
Between the Apr 13, 2026 and Apr 20, 2026 captures of Hootsuite's pricing page, Pulse recorded one change: Standard plan decreased from $199 to $99 per user/mo and Advanced plan decreased from $399 to $249 per user/mo (annual billing). Both prices confirmed in BEFORE markdown; AFTER markdown shows dynamic pricing; AFTER OCR renders new lower prices. Pulse files it as a pricing change (price decrease) with a downward direction. Pulse's latest capture (Jul 6, 2026) lists Standard at $99 and Advanced at $249.
It lands 19 days after Hootsuite's previous change, "Hootsuite Triples Skip-Trial Discount to 25% Off Annual Plans" (Apr 3, 2026). Before that Pulse recorded "Hootsuite boosts annual trial discounts to 25% for Standard and Advanced plans" (Mar 17, 2026) and "Hootsuite Strips Approval Workflows and Permissions from Advanced Plan" (Mar 10, 2026). Hootsuite has been tracked since 2023-11-14.
In the same window HubSpot, Buffer and Sproutsocial also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Standard, Advanced · Price−50%$199$99 per user/mo
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Standard, Advanced | Price | $199 | $99 per user/mo | −50% |
Values as written on Hootsuite's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Hootsuite's pricing page (hootsuite.com) from Apr 13, 2026 and Apr 20, 2026; the change is marked near the top of the page, where standard, advanced price reads $199 and then $99 per user/mo.
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Hootsuite, the last 90 days
Full history- Jun 1, 2026packagingHootsuite reveals trial posting limits hidden behind asterisks
- May 18, 2026packagingHootsuite quietly removes trial account restrictions from pricing page
- May 11, 2026packagingHootsuite caps trial posting at 10–20 daily, blocks bulk uploads
- Apr 22, 2026decreaseHootsuite slashes Standard to $99 and Advanced to $249 per user/month · this change
- Apr 3, 2026packagingHootsuite Triples Skip-Trial Discount to 25% Off Annual Plans
- Mar 17, 2026packagingHootsuite boosts annual trial discounts to 25% for Standard and Advanced plans.
- Mar 10, 2026packagingHootsuite Strips Approval Workflows and Permissions from Advanced Plan
Across Marketing & Content in the same window
All Marketing & Content changesQuestions about this change
Did Hootsuite raise prices in April 2026?
No — prices went down. Between Apr 13, 2026 and Apr 20, 2026 Hootsuite's pricing page showed 1 price cut: Standard, Advanced: $199 → $99 per user/mo (−50%).
What changed on Hootsuite's pricing page between Apr 13, 2026 and Apr 20, 2026?
Standard, Advanced price: $199 → $99 per user/mo (−50%). Pulse compared the captures it took on Apr 13, 2026 and Apr 20, 2026; the before/after table above lists each item as written on the page.
How often does Hootsuite change its pricing?
Pulse recorded 3 other pricing-page changes for Hootsuite in the 90 days before this one; the previous change was "Hootsuite Triples Skip-Trial Discount to 25% Off Annual Plans" on Apr 3, 2026; Hootsuite has been tracked since 2023-11-14.