Hootsuite Introduces Game-Changing DM Automations Feature Across All Plans
What happened
Between the Feb 1, 2025 and Apr 13, 2025 captures of Hootsuite's pricing page, Pulse recorded one change: DM automations feature added across all plans - Set up automated DMs so that when a user comments a specific keyword on your Instagram post, they automatically receive a DM. Pulse files it as a product change (feature added) with an upward direction. Pulse's latest capture (Jul 6, 2026) lists Standard at $99 and Advanced at $249.
Hootsuite's previous recorded change was "Hootsuite Increases Annual Billing Discount to 38%, Offering Users Significant Savings" (Q4 2024). Hootsuite has been tracked since 2023-11-14.
In the same window HubSpot and Coschedule also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- All plans · FeatureFeature added
DM automations feature added across all plans - Set up automated DMs so that when a user comments a specific keyword on your Instagram post, they automatically receive a DM
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| All plans | Feature | DM automations feature added across all plans - Set up automated DMs so that when a user comments a specific keyword on your Instagram post, they automatically receive a DM | Feature added | |
Values as written on Hootsuite's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Hootsuite's pricing page (hootsuite.com) from Feb 1, 2025 and Apr 13, 2025; the change is marked around the middle of the page.
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Hootsuite, the last 90 days
Full history- Week 1, 2026improvedHootsuite Expands Auto-Boost to LinkedIn, Adds Reddit for Social Ads
- Q3 2025packagingHootsuite Introduces 10% Discount for Annual Payments, Encouraging Users to Skip Trial
- Q2 2025packagingHootsuite Restructures Pricing Model, Shifts to Per-User Fees While Expanding Advanced Plan Social Accounts to Unlimited
- Q1 2025improvedHootsuite Introduces Game-Changing DM Automations Feature Across All Plans · this change
- Q4 2024packagingHootsuite Increases Annual Billing Discount to 38%, Offering Users Significant Savings
Across Marketing & Content in the same window
All Marketing & Content changes- HubSpotJan 11HubSpot Suite Starter Reduces Starter Customer Platform Price by 40% to $9/mo, Enhancing Accessibility for New Customers
- CoscheduleJan 11Coschedule Introduces Insights Dashboards for Enhanced Metric Tracking Across All Plans
- HubSpotJan 11HubSpot Suite Enterprise Introduces HubSpot Credits System with 5,000 Credits for Professional and 10,000 for Enterprise Plans
- HubSpotJan 11HubSpot Suite Enterprise Implements Significant Price Increases for Enterprise and Professional Plans, Raising Costs by 9% and 11% Respectively
- HubSpotJan 11HubSpot Suite Starter Transitions to Data Management with Major Renaming of Operations Hubs and Feature Descriptions
Questions about this change
Did Hootsuite raise prices in April 2025?
No list-price increase was recorded between Feb 1, 2025 and Apr 13, 2025. The change Pulse detected was a product change: feature added.
What changed on Hootsuite's pricing page between Feb 1, 2025 and Apr 13, 2025?
DM automations feature added across all plans - Set up automated DMs so that when a user comments a specific keyword on your Instagram post, they automatically receive a DM. Pulse compared the captures it took on Feb 1, 2025 and Apr 13, 2025; the before/after table above lists each item as written on the page.
How often does Hootsuite change its pricing?
Pulse recorded 1 other pricing-page change for Hootsuite in the 90 days before this one; the previous change was "Hootsuite Increases Annual Billing Discount to 38%, Offering Users Significant Savings" in Q4 2024; Hootsuite has been tracked since 2023-11-14.