Later: TikTok/Multi-profile Best Times to Post added to Starter and Growth plans
What happened
Between the Mar 30, 2026 and Jun 29, 2026 captures of Later's pricing page, Pulse recorded one change: Instagram, Facebook, & TikTok Best Time to Post added to the Starter plan (previously Growth/Scale-only); Multi-profile Best Times to Post added to the Growth plan (also included in Scale). In detail: New 'Multi-profile Best Times to Post' feature added to Growth and Scale plans; TikTok Best Time to Post (previously Growth/Scale-only) now also included in the Starter plan. Pulse files it as a product change (feature added). Pulse's latest capture (Nov 9, 2026) lists Starter at $18.75, Growth at $37.50 and Scale at $82.50.
This is the first pricing-page change Pulse has recorded for Later. Later has been tracked since 2026-02-28.
In the same window Hootsuite, Buffer, Sendible and Sproutsocial also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- AddedGrowth, ScaleFeature
BeforeNot listed
AfterMulti-profile Best Times to Post feature
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Growth, Scale | Feature | Not listed | Multi-profile Best Times to Post feature | Added |
Values as written on Later's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Later's pricing page (later.com) from Mar 30, 2026 and Jun 29, 2026; the change is marked near the top of the page, where Multi-profile Best Times to Post feature now appears.
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The two full-page captures with this change marked up are free with an account.
Across Marketing & Content in the same window
All Marketing & Content changesQuestions about this change
Did Later raise prices in June 2026?
No list-price increase was recorded between Mar 30, 2026 and Jun 29, 2026. The change Pulse detected was a product change: feature added.
What changed on Later's pricing page between Mar 30, 2026 and Jun 29, 2026?
Growth, Scale feature added: Multi-profile Best Times to Post feature. Pulse compared the captures it took on Mar 30, 2026 and Jun 29, 2026; the before/after table above lists each item as written on the page.
How often does Later change its pricing?
Pulse recorded 0 other pricing-page changes for Later in the 90 days before this one; Later has been tracked since 2026-02-28.