Hootsuite Introduces 10% Discount for Annual Payments, Encouraging Users to Skip Trial
What happened
Between the Jul 4, 2025 and Oct 5, 2025 captures of Hootsuite's pricing page, Pulse recorded one change: 10% discount introduced for users who skip trial and pay annually - noted in pricing disclaimer. Pulse files it as a pricing change (discount added) with a neutral direction. Pulse's latest capture (Jul 6, 2026) lists Standard at $99 and Advanced at $249.
Hootsuite's previous recorded change was "Hootsuite Restructures Pricing Model, Shifts to Per-User Fees While Expanding Advanced Plan Social Accounts to Unlimited" (Q2 2025). Hootsuite has been tracked since 2023-11-14.
In the same window HubSpot and Coschedule also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · DiscountAddedNo discount10% discount
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Discount | No discount | 10% discount | Added |
Values as written on Hootsuite's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Hootsuite's pricing page (hootsuite.com) from Jul 4, 2025 and Oct 5, 2025; the change is marked on the page, where 10% discount now appears.
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The two full-page captures with this change marked up are free with an account.
Hootsuite, the last 90 days
Full history- Mar 10, 2026packagingHootsuite Strips Approval Workflows and Permissions from Advanced Plan
- Jan 11, 2026packagingHootsuite Unveils Standard Plan at $99/user/mo, Expanding Social Accounts from 5 to 10 and Adding Adobe Express Templates
- Week 1, 2026improvedHootsuite Expands Auto-Boost to LinkedIn, Adds Reddit for Social Ads
- Q3 2025packagingHootsuite Introduces 10% Discount for Annual Payments, Encouraging Users to Skip Trial · this change
- Q2 2025packagingHootsuite Restructures Pricing Model, Shifts to Per-User Fees While Expanding Advanced Plan Social Accounts to Unlimited
Across Marketing & Content in the same window
All Marketing & Content changes- HubSpotJan 11HubSpot Suite Starter Reduces Starter Customer Platform Price by 40% to $9/mo, Enhancing Accessibility for New Customers
- CoscheduleJan 11Coschedule Introduces Insights Dashboards for Enhanced Metric Tracking Across All Plans
- HubSpotJan 11HubSpot Suite Enterprise Introduces HubSpot Credits System with 5,000 Credits for Professional and 10,000 for Enterprise Plans
- HubSpotJan 11HubSpot Suite Enterprise Implements Significant Price Increases for Enterprise and Professional Plans, Raising Costs by 9% and 11% Respectively
- HubSpotJan 11HubSpot Suite Starter Transitions to Data Management with Major Renaming of Operations Hubs and Feature Descriptions
Questions about this change
Did Hootsuite raise prices in October 2025?
No list-price increase was recorded between Jul 4, 2025 and Oct 5, 2025. The change Pulse detected was a pricing change: discount added.
What changed on Hootsuite's pricing page between Jul 4, 2025 and Oct 5, 2025?
Discount: No discount → 10% discount, added. Pulse compared the captures it took on Jul 4, 2025 and Oct 5, 2025; the before/after table above lists each item as written on the page.
How often does Hootsuite change its pricing?
Pulse recorded 1 other pricing-page change for Hootsuite in the 90 days before this one; the previous change was "Hootsuite Restructures Pricing Model, Shifts to Per-User Fees While Expanding Advanced Plan Social Accounts to Unlimited" in Q2 2025; Hootsuite has been tracked since 2023-11-14.