Packaging change·Jun 22 → Jun 29, 2026·Week 27, 2026·Marketing & Content

Hootsuite: adds a Professional tier, drops the 25% skip-trial discount

Hootsuite restructured its plans from three to four, inserting a new Professional tier between Standard and Advanced, rebranded the comparison as 'Hootsuite Social OS' with a Wisdom AI teammate on every plan, moved to an explicit 14-day free trial with no credit card required, and removed the 'Skip trial, get 25% off' discount.

HootsuitePackagingPackage changeFeature addedTrial change

What changed

Package change

Pricing restructured from three plans to four: a new Professional tier (marked Most popular) was added between Standard and Advanced, alongside Enterprise (Custom). The "Skip trial, get 25% off" discount previously offered on Standard and Advanced was removed.

Feature added

Hootsuite rebranded its plan comparison as "Hootsuite Social OS" and added Wisdom, an AI teammate: "Every plan runs on Wisdom, your AI teammate — one AI brain in every plan that drafts, recommends, and analyzes."

Trial change

Trial offer changed: the generic "Free trial" CTA became "Free 14-day trial", and the page now advertises "No credit card required", "Cancel anytime" and "No commitment".

Before and after

Jun 22, 2026 vs Jun 29, 2026

Pulse.

100%

Change 1 of 3 · pricing restructured

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Q2 2026 · Hootsuite: New Professional plan added, trial terms overhauled Hootsuite: Enterprise plan hides minimum seat requirement (5+ → Custom) · Week 28, 2026

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