Hootsuite: adds a Professional tier, drops the 25% skip-trial discount

Between the Jun 22, 2026 and Jun 29, 2026 captures of Hootsuite's pricing page, Pulse recorded 3 changes: Hootsuite restructured its plans from three to four, inserting a new Professional tier between Standard and Advanced, rebranded the comparison as 'Hootsuite Social OS' with a Wisdom AI teammate on every plan, moved to an explicit 14-day free trial with no credit card required, and removed the 'Skip trial, get 25% off' discount. In detail: Pricing restructured from three plans to four: a new Professional tier (marked Most popular) was added between Standard and Advanced, alongside Enterprise (Custom). The "Skip trial, get 25% off" discount previously offered on Standard and Advanced was removed; Hootsuite rebranded its plan comparison as "Hootsuite Social OS" and added Wisdom, an AI teammate: "Every plan runs on Wisdom, your AI teammate — one AI brain in every plan that drafts, recommends, and analyzes."; Trial offer changed: the generic "Free trial" CTA became "Free 14-day trial", and the page now advertises "No credit card required", "Cancel anytime" and "No commitment". Pulse files it as a packaging change (packaging change, feature added, trial change). Pulse's latest capture (Nov 9, 2026) lists Standard at $99 and Advanced at $249.

It lands 27 days after Hootsuite's previous change, "Hootsuite reveals trial posting limits hidden behind asterisks" (Jun 1, 2026). Before that Pulse recorded "Hootsuite quietly removes trial account restrictions from pricing page" (May 18, 2026), "Hootsuite caps trial posting at 10–20 daily, blocks bulk uploads" (May 11, 2026) and "Hootsuite slashes Standard to $99 and Advanced to $249 per user/month" (Apr 22, 2026). Hootsuite has been tracked since 2023-11-14.

In the same window HubSpot, Coschedule, Buffer and Sproutsocial also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.