Shopify drops free Shopify Academy courses perk from all four pricing plans
What happened
Between the Oct 27, 2026 and Oct 28, 2026 captures of Shopify's pricing page, Pulse recorded one change: Shopify removed the "Free Shopify Academy courses" perk from the plan comparison table; it was previously included (checkmark) on all four plans (Basic, Grow, Advanced, Plus). Pulse files it as a product change (feature removed) with a downward direction. The current page lists Basic at $29, Grow at $79, Advanced at $299, Plus at $2,300 and POS Pro at $89.
It lands 2 days after Shopify's previous change, "Shopify rewrites POS comparison, adds customer profiles and returns rows" (Oct 26, 2026). Before that Pulse recorded "Shopify simplifies in-person sales messaging, adds plan comparison rows" (Oct 23, 2026), "Shopify cuts Grow to $79 and Advanced to $299, reversing D288 hike" (Oct 16, 2026) and "Shopify raises annual Grow to $89/mo and Advanced to $359/mo" (Oct 15, 2026). Shopify has been tracked since 2024-10-01.
In the same window Salesforce and Squarespace also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Basic, Grow, Advanced · FeatureRemovedtheNo the
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Basic, Grow, Advanced | Feature | the | No the | Removed |
Values as written on Shopify's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Shopify's pricing page (shopify.com) from Oct 27, 2026 and Oct 28, 2026; the change is marked around the middle of the page, where the the no longer appears.
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Shopify, the last 90 days
Full history- Oct 28, 2026packagingShopify drops free Shopify Academy courses perk from all four pricing plans · this change
- Oct 26, 2026improvedShopify rewrites POS comparison, adds customer profiles and returns rows
- Oct 23, 2026improvedShopify simplifies in-person sales messaging, adds plan comparison rows
- Oct 16, 2026decreaseShopify cuts Grow to $79 and Advanced to $299, reversing D288 hike
- Oct 15, 2026increaseShopify raises annual Grow to $89/mo and Advanced to $359/mo
- Oct 2, 2026packagingShopify Plus drops 1% sales cashback, removing the $15K cap from its table
- Sep 21, 2026packagingShopify: Plus payment processing rates now publicly disclosed
Across Business Operations in the same window
All Business Operations changes- SalesforceOct 26Salesforce Platform bundles Premier Success Plan free with Core, Advanced, Max
- SquarespaceAug 11Squarespace: Premium tier now lists specific benefits (CSM, SSO/SOC2 Type II)
- SalesforceOct 26Salesforce Marketing Cloud Account Engagement bundles Premier Success into lice...
- SalesforceOct 19Salesforce Agentforce renames Max Editions card to Max Edition, keeps $550 price
- SalesforceOct 12Salesforce Government Cloud renames FedRAMP levels, drops CRM Analytics Plus tile
Questions about this change
Did Shopify raise prices in October 2026?
No list-price increase was recorded between Oct 27, 2026 and Oct 28, 2026. The change Pulse detected was a product change: feature removed.
What changed on Shopify's pricing page between Oct 27, 2026 and Oct 28, 2026?
Basic, Grow, Advanced feature: the → No the, removed. Pulse compared the captures it took on Oct 27, 2026 and Oct 28, 2026; the before/after table above lists each item as written on the page.
How often does Shopify change its pricing?
Pulse recorded 8 other pricing-page changes for Shopify in the 90 days before this one; the previous change was "Shopify rewrites POS comparison, adds customer profiles and returns rows" on Oct 26, 2026; Shopify has been tracked since 2024-10-01.