Shopify simplifies in-person sales messaging, adds plan comparison rows
What happened
Between the Oct 22, 2026 and Oct 23, 2026 captures of Shopify's pricing page, Pulse recorded one change: In-person sales row reworded to 'Accept payments with a phone or card reader'; two new comparison rows added for all plans - Customer profiles (Simple) and Returns (At purchase location). Pulse files it as a product change (feature added) with an upward direction. The current page lists Basic at $29, Grow at $79, Advanced at $299, Plus at $2,300 and POS Pro at $89.
It lands 7 days after Shopify's previous change, "Shopify cuts Grow to $79 and Advanced to $299, reversing D288 hike" (Oct 16, 2026). Before that Pulse recorded "Shopify raises annual Grow to $89/mo and Advanced to $359/mo" (Oct 15, 2026), "Shopify Plus drops 1% sales cashback, removing the $15K cap from its table" (Oct 2, 2026) and "Shopify: Plus payment processing rates now publicly disclosed" (Sep 21, 2026). Shopify has been tracked since 2024-10-01.
In the same window Salesforce and Squarespace also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- All plans · FeatureAdded
BeforeNo two new comparison rows
Aftertwo new comparison rows
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| All plans | Feature | No two new comparison rows | two new comparison rows | Added |
Values as written on Shopify's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Shopify's pricing page (shopify.com) from Oct 22, 2026 and Oct 23, 2026; the change is marked around the middle of the page, where two new comparison rows now appears.
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Shopify, the last 90 days
Full history- Oct 23, 2026improvedShopify simplifies in-person sales messaging, adds plan comparison rows · this change
- Oct 16, 2026decreaseShopify cuts Grow to $79 and Advanced to $299, reversing D288 hike
- Oct 15, 2026increaseShopify raises annual Grow to $89/mo and Advanced to $359/mo
- Oct 2, 2026packagingShopify Plus drops 1% sales cashback, removing the $15K cap from its table
- Sep 21, 2026packagingShopify: Plus payment processing rates now publicly disclosed
- Sep 15, 2026packagingShopify Plus unmasks exact payment-processing fees across 9 rate rows
- Aug 11, 2026improvedShopify: MB WAY and Bizum payment methods added
Across Business Operations in the same window
All Business Operations changes- SalesforceOct 19Salesforce Agentforce renames Max Editions card to Max Edition, keeps $550 price
- SquarespaceAug 11Squarespace: Premium tier now lists specific benefits (CSM, SSO/SOC2 Type II)
- SalesforceOct 12Salesforce Government Cloud renames FedRAMP levels, drops CRM Analytics Plus tile
- SalesforceOct 5Salesforce Agentforce: Agentforce 1 Editions renamed to Max, credits to 2.75M
- SalesforceOct 5Salesforce Loyalty Management renames Agentforce 1 to Max, adds 250K Flex Credits
Questions about this change
Did Shopify raise prices in October 2026?
No list-price increase was recorded between Oct 22, 2026 and Oct 23, 2026. The change Pulse detected was a product change: feature added.
What changed on Shopify's pricing page between Oct 22, 2026 and Oct 23, 2026?
All plans feature: No two new comparison rows → two new comparison rows, added. Pulse compared the captures it took on Oct 22, 2026 and Oct 23, 2026; the before/after table above lists each item as written on the page.
How often does Shopify change its pricing?
Pulse recorded 6 other pricing-page changes for Shopify in the 90 days before this one; the previous change was "Shopify cuts Grow to $79 and Advanced to $299, reversing D288 hike" on Oct 16, 2026; Shopify has been tracked since 2024-10-01.