HubSpot

Marketing Hub Professional's highlighted feature list added two new AI agents, 'Content Agent' (BETA) and 'Nurture Agent' (BETA). The 'Agent Hub' bullet moved down to the Starter card the same week, so Professional still includes it via 'Marketing Hub Starter, plus:'; 'Omni-channel marketing automation' was dropped from the highlights while the plan tagline still advertises it. Prices, core seats and credits unchanged ($800/mo, 3 seats, 3,000 credits).

Additional Core Seats pricing now publicly disclosed on the pricing page: Professional plan extra seats start at $45/mo, Enterprise plan extra seats start at $75/mo (previously not shown on either plan card). Pro: removed Lead scoring, Adv personalization, Teams, Custom reporting; added Marketing studio BETA, Video creation. Ent: removed Organize teams, Journey automation BETA; added Behavioral triggers & reporting.

Enterprise plan feature renamed: 'Lookalike Lists' (BETA) is now 'Lookalike Segments' (BETA) Removed publicly-shown additional-seat overage pricing: Professional additional Core Seats ($45/mo) and Enterprise additional Core Seats ($75/mo) no longer disclosed

Breeze Customer Agent credit cost reduced from 100 to 50 HubSpot Credits per conversation resolved, applying to both Professional and Enterprise plans.

HubSpot Credits price publicly revealed at $9.00 per 1,000 credits; previously the credits section described the system without showing any price.

Professional and Enterprise plan taglines updated to audience-focused copy. Professional: 'marketing teams who want to effectively run omni-channel campaigns'; Enterprise: 'marketing organizations seeking power, flexibility, and governance'.

Marketing Hub pricing page expanded from 2 plans (Professional, Enterprise) to 4 plans (Free, Starter, Professional, Enterprise). Free tier at $0/mo and Starter at $9/mo/seat now visible alongside existing plans.

Ad audiences limited to 2 in Starter tier (Professional has 5, Enterprise has 15); Starter tier email send limit: 5x marketing contact tier email send limit per calendar month (up from Free tier's fixed 2,000) Introduced Free plan at $0/mo for up to 2 users with no credit card required; Introduced Starter plan at $9/mo/seat (promotional price from $15, billed annually) or $15/mo/seat (from $20, billed monthly); Starter plan pricing updated to seat-based model at $9/mo/seat (promotional) or $20/mo/seat

Feature comparison table reorganized from flat single table with Starter/Professional/Enterprise columns into categorized sections (Generate Leads, Automate Marketing) showing only Professional and Enterprise plans.

Data agent moved out of Beta status on Enterprise and Professional plan cards. The '(Beta)' label was removed, indicating general availability.

Marketing Hub Professional plan increased from $800/mo to $890/mo (11.25% increase)