ActiveCampaign: Email/WhatsApp/Both channel selector removed from main pricing page; WhatsApp plans moved to a separate 'View…
What happened
Between the Oct 19, 2026 and Oct 26, 2026 captures of ActiveCampaign's pricing page, Pulse recorded 2 changes: Email/WhatsApp/Both channel selector removed from main pricing page; WhatsApp plans moved to a separate 'View WhatsApp plans' page. Email plan prices unchanged ($15/$49/$79/$145); Every plan now states it includes AI credits (500 on each plan), with more purchasable at checkout or in account. Pulse files it as a packaging change (feature added, package change) with an upward direction. The current page lists Starter (Email) at $15, Plus (Email) at $49, Pro (Email) at $79 and Enterprise (Email) at $145.
It lands 175 days after ActiveCampaign's previous change, "ActiveCampaign removes 25% first-year discount and promo banner" (May 4, 2026). Before that Pulse recorded "25% off first year limited time promotion added: Plus plan price dropped from $49/mo to $37/mo wi" (Apr 7, 2026). ActiveCampaign has been tracked since 2026-02-25.
In the same window Salesforce, HubSpot, Mailchimp, Convertkit and Klaviyo also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- All plans · FeatureFeature added
Every plan now states it includes AI credits (500 on each plan), with more purchasable at checkout or in account.
- WhatsApp · PackagingRemoved
BeforeEmail/WhatsApp/Both channel selector
AfterNot listed
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| All plans | Feature | Every plan now states it includes AI credits (500 on each plan), with more purchasable at checkout or in account. | Feature added | |
| Packaging | Email/WhatsApp/Both channel selector | Not listed | Removed | |
Values as written on ActiveCampaign's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of ActiveCampaign's pricing page (activecampaign.com) from Oct 19, 2026 and Oct 26, 2026; the change is marked near the top of the page, where the Email/WhatsApp/Both channel selector no longer appears.
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The two full-page captures with this change marked up are free with an account.
ActiveCampaign, pricing history
Full history- Oct 26, 2026improvedActiveCampaign: Email/WhatsApp/Both channel selector removed from main pricing page; WhatsApp plans moved to a separate 'View… · this change
- May 4, 2026packagingActiveCampaign removes 25% first-year discount and promo banner
- Apr 7, 2026packaging25% off first year limited time promotion added: Plus plan price dropped from $49/mo to $37/mo wi...
Across Marketing & Content in the same window
All Marketing & Content changes- SalesforceOct 26Salesforce Marketing Cloud Account Engagement bundles Premier Success into lice...
- HubSpotOct 23HubSpot slashes free email sends from 2,000 to 300 monthly, overhauls Starter...
- MailchimpOct 12Mailchimp Commerce adds Enterprise SSO to Premium plan as a new feature
- ConvertkitOct 12Convertkit offers extra 25% off Pro yearly and adds Growth Concierge
- KlaviyoSep 9Klaviyo swaps free Composer credits for $5 usage cap, adds AI Helpdesk
Questions about this change
Did ActiveCampaign raise prices in October 2026?
No list-price increase was recorded between Oct 19, 2026 and Oct 26, 2026. The change Pulse detected was a packaging change: feature added, package change.
What changed on ActiveCampaign's pricing page between Oct 19, 2026 and Oct 26, 2026?
Every plan now states it includes AI credits (500 on each plan), with more purchasable at checkout or in account; WhatsApp packaging: Email/WhatsApp/Both channel selector → Not listed, removed. Pulse compared the captures it took on Oct 19, 2026 and Oct 26, 2026; the before/after table above lists each item as written on the page.
How often does ActiveCampaign change its pricing?
Pulse recorded 0 other pricing-page changes for ActiveCampaign in the 90 days before this one; the previous change was "ActiveCampaign removes 25% first-year discount and promo banner" on May 4, 2026; ActiveCampaign has been tracked since 2026-02-25.