Pushwoosh
Pushwoosh is a SaaS company that provides push notification services for mobile apps and websites, allowing businesses to engage with their users through targeted messages.
Pricing Change History
12 changesPush only plan's price moved from an undisclosed 'Custom' quote to a public $7 per 1,000 MAU rate, promoted as a limited-time offer with a 24-month price lock until Dec 31.
New 'Omnichannel $13/1,000 MAU' and 'Email only $5/1,000 monthly unique recipients' plan-selector tabs now appear at the top of the pricing page, above the MAU slider; this metric split was previously only described in the FAQ, not surfaced on the main pricing card.
Quarterly roll-up · includes Apr 20 weekly
Pricing UI updated to prominently display two plan tabs: Omnichannel at $13/1,000 MAU and Email only at $5/1,000 monthly unique recipients, replacing the previous pay-as-you-go $0 display.
Complete pricing model overhaul: from modular channel-based pricing with per-user limits to unified monthly active users (MAU) metric. All channels now included in single metric. Email free tier dramatically increased from 1,000 emails after KYC verification to 20,000 monthly email sends included, with option to add extra sends at $1.50 per 1,000.
Event history retention increased from 365 days to unlimited
100 tags limit removed Projects increased from 2 to 10
Free plan pricing display changed from 'It's free!' to explicit '$0 per month' Free tier section renamed from 'Try it now' to 'Base plan'
Free tier changed from time-limited trial ('30 days or until 1,000 push subscribers') to unlimited free plan ('until your app gets 1,000 push subscribers or you start sending emails') Starting price of $49/month removed from pricing page - pricing now revealed only through interactive calculator
Added 'Unlimited mobile & web push' to Platform access plan Free plan discontinued - changed from 'up to 1k subscribers can use Pushwoosh in limited capacity for free' to 'No free plan, only free trial available'
Custom Plan support simplified from '24/7 priority support with a dedicated manager' to '24/7 priority support' Removed 'Custom contract & custom overage limits' from Custom Plan
Developer plan ($7/mo for first 1000 subscribed users) discontinued Subscription plan introduced at $49/mo (replaces Developer and Marketing tiers)
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Ask anything about Pushwoosh's plans, packaging shifts, and how it compares across the market — answered live from verified data.
Ask the agentCurrent plans
Captured| Plan | Type | Price |
|---|---|---|
| Pay-as-you-go | Plan | $13 per 1,000 MAU |
| Email only | Plan | $5 per 1,000 recipients |
| Extra email sends | Add-on | $1.5 per 1,000 emails |
Company Facts
How Pushwoosh compares with its peers
| Company | Entry price | Last change |
|---|---|---|
O OneSignal | $19 /mo + usage | Oct 5, 2026 |
T Twilio | $0.01 /mo + usage | Sep 7, 2026 |
I Iterable | — | — |
K Klaviyo | $45 /mo | Sep 9, 2026 |
S Segment | $120 /mo | Jun 2, 2026 |
M Mixpanel | Free | Oct 19, 2026 |
Pushwoosh pricing FAQ
- How much does Pushwoosh cost?
- Pushwoosh prices on usage: the Pay-as-you-go plan is $13 per 1,000 MAU.
- Does Pushwoosh have a free plan?
- No. Pushwoosh does not list a free tier.
- What pricing model does Pushwoosh use?
- Pushwoosh uses usage-based pricing across 2 plans.
- When did Pushwoosh last change its pricing?
- Aug 24, 2026: Pushwoosh ends "Custom" pricing, unveils $7/1K MAU with 24-month price lock.
- How often has Pushwoosh changed its pricing?
- Pulse has recorded 12 pricing changes for Pushwoosh since it started tracking on Nov 20, 2023; the pricing page was last captured on Aug 24, 2026.