Mixpanel
Mixpanel is a SaaS company that provides analytics and user behavior tracking for businesses. It helps companies understand how users interact with their products to make data-driven decisions.
Pricing Change History
17 changesGrowth plan estimator at 18M events/year: yearly-billed price fell from $120/month to $100/month ($1,200 total annual cost); monthly-billed price unchanged at $140.
Experiments and Feature Flags moved from Add-on-only to included usage metrics: Free gets 1k MEU/mo experiments + 10 flags, Growth gets 5k MEU + 50 flags. Free plan also gains unlimited seats.
Removed the Mixpanel Agent row (previously included across Free/Growth/Enterprise) from the comparison table; replaced with new Web analytics and Spark AI query builder rows (30/60/300 queries per month on Free/Growth/Enterprise)
Added 'Audit logs' row to the Governance & Security comparison table, inserted between SAML-based SSO/SCIM provisioning and Sensitive data classification & protection
"Spark AI query builder" row in the plan comparison table (tiered limits: 30/60/300 queries per month for Free/Growth/Enterprise) replaced by "Mixpanel Agent", which shows no visible per-plan query cap
Quarterly roll-up · includes Jun 22 weekly
Spark AI query builder (with 30/60/300 queries/month per-plan limits) replaced by Mixpanel Agent row with no per-plan query limits shown in the feature comparison table.
Growth plan repositioned with new value proposition and updated description emphasizing self-serve analytics capabilities. Free plan repositioned with updated tagline and description emphasizing core analytics features instead of competition comparison.
Plan positioning updated across plans.
Data warehouse export renamed to Data pipelines
Mirror data warehouse tables removed from feature list Metric Trees added as available feature (available as add-on for Growth and Enterprise plans)
Growth plan pricing model changed from flat rate starting at $24/month (for 10K events, scales with events) to freemium consumption-based model (starts at $0 with 1M monthly events free, then $.00028 per event after)
Growth plan now includes 20K monthly session replay limit (displayed in plan description and comparison table) Startup offer renamed from 'Mixpanel Growth plan' to 'Startup Plan'
Enterprise plan feature updated from 'Custom pricing and terms' to 'Custom session replay volumes' Session replays feature added to Analytics section with custom availability for Enterprise plan
Research Mixpanel's pricing with the Pulse Agent
Ask anything about Mixpanel's plans, packaging shifts, and how it compares across the market — answered live from verified data.
Ask the agentCurrent plans
Captured| Plan | Price |
|---|---|
| Free | Free |
| Growth | $0.28 per 1K events (first 1M included free) |
| Enterprise | Contact |
Company Facts
How Mixpanel compares with its peers
| Company | Entry price | Last change |
|---|---|---|
A Amplitude | Free | Sep 9, 2026 |
S Segment | $120 /mo | Jun 2, 2026 |
H Heap | Free | Jan 11, 2026 |
H Hotjar | $39 /mo, billed annually | Oct 26, 2026 |
G Google | Contact | Oct 12, 2026 |
A Adobe | $4.99 /mo, billed annually | Jul 3, 2026 |
Mixpanel pricing FAQ
- How much does Mixpanel cost?
- Mixpanel prices on usage: the Growth plan is $0.28 per 1K events (first 1M included free), and the Free plan is free.
- Does Mixpanel have a free plan?
- Yes. Mixpanel's Free plan is free.
- What pricing model does Mixpanel use?
- Mixpanel uses usage-based pricing across 3 plans, with a free tier.
- When did Mixpanel last change its pricing?
- Oct 19, 2026: Mixpanel cuts Growth yearly price to $100/month at 18M events a year.
- How often has Mixpanel changed its pricing?
- Pulse has recorded 17 pricing changes for Mixpanel since it started tracking on Nov 14, 2023; the pricing page was last captured on Oct 19, 2026.