Pushwoosh Overhauls Pricing with Unified MAU Model and AI Revenue Copilot
What happened
Between the Mar 23, 2026 and Mar 30, 2026 captures of Pushwoosh's pricing page, Pulse recorded 4 changes: Email free tier dramatically increased from 1,000 emails after KYC verification to 20,000 monthly email sends included, with option to add extra sends at $1.50 per 1,000; Complete pricing model overhaul: from modular channel-based pricing with per-user limits to unified monthly active users (MAU) metric. All channels now included in single metric; Three new messaging channels added to platform: Kakao Talk, Telegram, and LINE. All channels now bundled into unified pricing metric; ManyMoneyAI autonomous revenue copilot added as core included feature with +40% revenue growth guarantee. New AI-powered capabilities integrated across segmentation, personalization, and campaign optimization. Pulse files it as a packaging change (limit increase, package change, feature added) with an upward direction. Pulse's latest capture (Aug 24, 2026) lists Pay-as-you-go at $13 per 1,000 MAU, Email only at $5 per 1,000 recipients and Extra email sends at $1.5 per 1,000 emails.
Pushwoosh's previous recorded change was "Pushwoosh: pricing metric shifts from database users to MAU" (Apr 3, 2026). Before that Pulse recorded "Pushwoosh Expands Event History Retention from 365 Days to Unlimited" (Jan 12, 2026). Pushwoosh has been tracked since 2023-11-20.
In the same window Mixpanel, Twilio, Segment and Klaviyo also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · LimitLimit increase
Email free tier dramatically increased from 1,000 emails after KYC verification to 20,000 monthly email sends included, with option to add extra sends at $1.50 per 1,000.
- Complete · PackagingChanged
Beforemodular channel-based pricing with per-user limits
Afterunified monthly active users
- — · FeatureAdded
BeforeNo Three new messaging channels
AfterThree new messaging channels
- — · FeatureAdded
BeforeNot listed
AfterManyMoneyAI autonomous revenue copilot
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Limit | — | 20,000 | Limit increase |
| Complete | Packaging | modular channel-based pricing with per-user limits | unified monthly active users | Changed |
| — | Feature | No Three new messaging channels | Three new messaging channels | Added |
| — | Feature | Not listed | ManyMoneyAI autonomous revenue copilot | Added |
Values as written on Pushwoosh's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Pushwoosh's pricing page (pushwoosh.com) from Mar 23, 2026 and Mar 30, 2026; the change is marked near the top of the page, where "modular channel-based pricing with per-user limits" becomes "unified monthly active users".
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The two full-page captures with this change marked up are free with an account.
Pushwoosh, the last 90 days
Full history- Aug 24, 2026packagingPushwoosh ends "Custom" pricing, unveils $7/1K MAU with 24-month price lock
- Jul 4, 2026packagingPushwoosh surfaces Omnichannel and Email-only pricing tabs atop plan page
- Apr 24, 2026packagingPushwoosh Splits Pricing Into Omnichannel and Email-Only Tiers
- Apr 1, 2026packagingPushwoosh Overhauls Pricing with Unified MAU Model and AI Revenue Copilot · this change
- Apr 3, 2026packagingPushwoosh: pricing metric shifts from database users to MAU
- Jan 12, 2026improvedPushwoosh Expands Event History Retention from 365 Days to Unlimited
Across Marketing & Content in the same window
All Marketing & Content changes- MixpanelApr 1Mixpanel Repositions Free and Growth Plans Around Self-Serve Analytics
- TwilioJan 22Twilio Task Router Pricing Soars by 140%, Now $0.06 per Task
- SegmentJan 12Segment Discontinues Unify Plus Plan, Consolidates CDP Tiers and Expands Predictive AI Availability to Lower Tier
- KlaviyoJan 12Klaviyo Expands Pre-Built Integrations to 350+ and Introduces Australia MMS Support with New Pricing
Questions about this change
Did Pushwoosh raise prices in March 2026?
No list-price increase was recorded between Mar 23, 2026 and Mar 30, 2026. The change Pulse detected was a packaging change: limit increase, package change, feature added.
What changed on Pushwoosh's pricing page between Mar 23, 2026 and Mar 30, 2026?
Email free tier dramatically increased from 1,000 emails after KYC verification to 20,000 monthly email sends included, with option to add extra sends at $1.50 per 1,000; Complete packaging: modular channel-based pricing with per-user limits → unified monthly active users, changed; feature: No Three new messaging channels → Three new messaging channels, added; feature: Not listed → ManyMoneyAI autonomous revenue copilot, added. Pulse compared the captures it took on Mar 23, 2026 and Mar 30, 2026; the before/after table above lists each item as written on the page.
How often does Pushwoosh change its pricing?
Pulse recorded 1 other pricing-page change for Pushwoosh in the 90 days before this one; the previous change was "Pushwoosh: pricing metric shifts from database users to MAU" on Apr 3, 2026; Pushwoosh has been tracked since 2023-11-20.