Pushwoosh Expands Free Tier with Enhanced Limits, Offering 1,000 Push Subscribers and More for Users
What happened
Between the Jul 1, 2024 and Oct 1, 2024 captures of Pushwoosh's pricing page, Pulse recorded 6 changes: Removed 'Custom contract & custom overage limits' from Custom Plan; Free tier expanded with detailed limits: 1,000 push subscribers, 1,000 in-app impressions, 100 segments, 100 events, 100 tags, 2 projects, 2 user seats, and API access; Trial explicitly stated: 30 day free trial for apps with <1000 users; Removed 'Legal documents: MSA, Commercial agreement and Optional DPA' from Custom Plan; Custom Plan support simplified from '24/7 priority support with a dedicated manager' to '24/7 priority support'; Subscription plan campaigns renamed from 'Omnichannel campaigns' to 'Unlimited campaigns'. Pulse files it as a packaging change (feature removed, freemium change, trial change, feature change) with a downward direction. Pulse's latest capture (Aug 24, 2026) lists Pay-as-you-go at $13 per 1,000 MAU, Email only at $5 per 1,000 recipients and Extra email sends at $1.5 per 1,000 emails.
Pushwoosh's previous recorded change was "Pushwoosh Restructures Pricing: Consolidates Plans into Two-Tier Model, Discontinues Standalone Marketing and Developer Plans" (Mar 2024). Pushwoosh has been tracked since 2023-11-20.
In the same window Segment, Mixpanel and Klaviyo also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · FeatureRemoved
Before'Custom contract & custom overage limits'
AfterNot listed
- — · Free tierFreemium change
Free tier expanded with detailed limits: 1,000 push subscribers, 1,000 in-app impressions, 100 segments, 100 events, 100 tags, 2 projects, 2 user seats, and API access
- — · TrialTrial change
Trial explicitly stated: 30 day free trial for apps with <1000 users
- — · FeatureRemoved'Legal documentsNo 'Legal documents
- — · FeatureReworded
Before24/7 priority support with a dedicated manager
After24/7 priority support
- Subscription · FeatureRewordedOmnichannel campaignsUnlimited campaigns
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | 'Custom contract & custom overage limits' | Not listed | Removed |
| — | Free tier | Free tier expanded with detailed limits: 1,000 push subscribers, 1,000 in-app impressions, 100 segments, 100 events, 100 tags, 2 projects, 2 user seats, and API access | Freemium change | |
| — | Trial | Trial explicitly stated: 30 day free trial for apps with <1000 users | Trial change | |
| — | Feature | 'Legal documents | No 'Legal documents | Removed |
| — | Feature | 24/7 priority support with a dedicated manager | 24/7 priority support | Reworded |
| Subscription | Feature | Omnichannel campaigns | Unlimited campaigns | Reworded |
Values as written on Pushwoosh's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Pushwoosh's pricing page (pushwoosh.com) from Jul 1, 2024 and Oct 1, 2024; the change is marked on the page, where the 'Custom contract & custom overage limits' no longer appears.
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Pushwoosh, pricing history
Full history- Q2 2025packagingPushwoosh Updates Free Plan Display to '$0 per Month' and Renames Section to 'Base Plan'
- Q1 2025packagingPushwoosh Introduces Unlimited Free Plan and Interactive Pricing Calculator, Restructuring Access to Services
- Q4 2024improvedPushwoosh Discontinues Free Plan, Introducing Free Trial and Expanding Platform Access with Unlimited Features
- Q3 2024improvedPushwoosh Expands Free Tier with Enhanced Limits, Offering 1,000 Push Subscribers and More for Users · this change
- Mar 2024packagingPushwoosh Restructures Pricing: Consolidates Plans into Two-Tier Model, Discontinues Standalone Marketing and Developer Plans
Across Marketing & Content in the same window
All Marketing & Content changes- SegmentJan 12Segment Discontinues Unify Plus Plan, Consolidates CDP Tiers and Expands Predictive AI Availability to Lower Tier
- MixpanelJan 12Mixpanel Reduces Free Plan Monthly Events from 20 Million to 1 Million, a 95% Decrease
- KlaviyoJan 12Klaviyo Expands Pre-Built Integrations to 350+ and Introduces Australia MMS Support with New Pricing
Questions about this change
Did Pushwoosh raise prices in October 2024?
No list-price increase was recorded between Jul 1, 2024 and Oct 1, 2024. The change Pulse detected was a packaging change: feature removed, freemium change, trial change, feature change.
What changed on Pushwoosh's pricing page between Jul 1, 2024 and Oct 1, 2024?
Feature: 'Custom contract & custom overage limits' → Not listed, removed; Free tier expanded with detailed limits: 1,000 push subscribers, 1,000 in-app impressions, 100 segments, 100 events, 100 tags, 2 projects, 2 user seats, and API access; Trial explicitly stated: 30 day free trial for apps with <1000 users; feature: 'Legal documents → No 'Legal documents, removed; feature: 24/7 priority support with a dedicated manager → 24/7 priority support, reworded; Subscription feature: Omnichannel campaigns → Unlimited campaigns, reworded. Pulse compared the captures it took on Jul 1, 2024 and Oct 1, 2024; the before/after table above lists each item as written on the page.
How often does Pushwoosh change its pricing?
Pulse recorded 0 other pricing-page changes for Pushwoosh in the 90 days before this one; the previous change was "Pushwoosh Restructures Pricing: Consolidates Plans into Two-Tier Model, Discontinues Standalone Marketing and Developer Plans" in Mar 2024; Pushwoosh has been tracked since 2023-11-20.