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Segment

Segment is a customer data platform that helps businesses collect, clean, and connect their customer data to gain insights and improve customer experiences.

Entry price

$120

Team · /mo

Plans tracked

no add-ons

Pricing changes

Latest Wk 23 '26

Pricing model

Subscription

Free tier available

Pricing Change History

9 changes

20269 changes

Jun 2, 2026

Packaging

Weekly

Segment renames plans to Customer Data Pipeline and Platform

Plan cards renamed: 'Connections' is now 'Customer Data Pipeline' and 'Engage' is now 'Customer Data Platform'. Tab labels and card titles reorganized; plan features and pricing unchanged.

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May 26, 2026

Packaging

Weekly

Segment rebrands CDP plan section to Engage

The CDP plan section header was renamed from 'Customer Data Platform' to 'Engage'; the tab label 'Customer Data Platform' is retained. Core plan structure, pricing, and features unchanged.

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Apr 21, 2026

Packaging

Weekly

Segment renames plans: Connections replaces Customer Data Pipeline card

Plan display names reorganized: 'Customer Data Pipeline' card now labeled 'Connections'; second plan changed from 'Customer Data Platform / Engage' to 'Connections + Unify + Engage / Customer Data Platform'.

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Apr 13, 2026

Packaging

Weekly

Segment Rebrands Plan Tiers: Pipeline Becomes Connections, Platform Now Engage

Both plan cards on the pricing page were renamed: 'Customer Data Pipeline' heading is now 'Connections'; 'Customer Data Platform' heading is now 'Engage'. Labels and headings swapped positions.

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Apr 3, 2026

Packaging

Quarterly

Segment cuts listed destinations from 750+ to 550+, rebrands CDP add-ons

Add-on target plan relabeled from 'Connections' to 'Customer Data Pipeline' for AI recommendations, Audiences & profile enrichment, and AI predictions add-ons. Section renamed from 'CDP add-ons' to 'Key Functionalities'. Connections Customer Data Pipeline destination count reduced from 750+ to 550+ in product card description.

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Apr 6, 2026

Improvement

Weekly

No pricing changes detected

AI recommendations, Audiences & profile enrichment, and AI predictions moved from 'Included in CDP plans' to 'Add-on for Customer Data Pipeline', reclassifying three features as paid add-ons. Add-ons section renamed from 'CDP add-ons' to 'Key Functionalities'. CTA button text changed from 'Start with Connections for free' to 'Start for free'.

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Jan 12, 2026

Improvement

Quarterly

Segment Expands Integration Capacity to Over 700 Apps, Enhancing Connectivity Options

Destination integrations increased from 450+ to 700+ apps

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Jan 12, 2026

Packaging

Quarterly

Segment Discontinues Unify Plus Plan, Consolidates CDP Tiers and Expands Predictive AI Availability to Lower Tier

Advanced data governance add-on removed from CDP optional add-ons section (still available for Connections plans) Audience & profile enrichment add-on discontinued (previously available to expand identity-resolved profiles with warehouse data)

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Jan 12, 2026

Packaging

Quarterly

Segment Restructures Pricing Page for Enhanced Clarity with High-Level Overview and Separate Connections and CDP Plan Pages

Pricing page restructured from detailed single-page comparison table to high-level overview with separate pages for Connections and CDP plans

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