Segment
Segment is a customer data platform that helps businesses collect, clean, and connect their customer data to gain insights and improve customer experiences.
Pricing Change History
9 changesPlan cards renamed: 'Connections' is now 'Customer Data Pipeline' and 'Engage' is now 'Customer Data Platform'. Tab labels and card titles reorganized; plan features and pricing unchanged.
The CDP plan section header was renamed from 'Customer Data Platform' to 'Engage'; the tab label 'Customer Data Platform' is retained. Core plan structure, pricing, and features unchanged.
Plan display names reorganized: 'Customer Data Pipeline' card now labeled 'Connections'; second plan changed from 'Customer Data Platform / Engage' to 'Connections + Unify + Engage / Customer Data Platform'.
Both plan cards on the pricing page were renamed: 'Customer Data Pipeline' heading is now 'Connections'; 'Customer Data Platform' heading is now 'Engage'. Labels and headings swapped positions.
AI recommendations, Audiences & profile enrichment, and AI predictions moved from 'Included in CDP plans' to 'Add-on for Customer Data Pipeline', reclassifying three features as paid add-ons. Add-ons section renamed from 'CDP add-ons' to 'Key Functionalities'. CTA button text changed from 'Start with Connections for free' to 'Start for free'.
Destination integrations increased from 450+ to 700+ apps
Advanced data governance add-on removed from CDP optional add-ons section (still available for Connections plans) Audience & profile enrichment add-on discontinued (previously available to expand identity-resolved profiles with warehouse data)
Pricing page restructured from detailed single-page comparison table to high-level overview with separate pages for Connections and CDP plans
Research Segment's pricing with the Pulse Agent
Ask anything about Segment's plans, packaging shifts, and how it compares across the market — answered live from verified data.
Ask the agentCurrent plans
Captured| Plan | Price |
|---|---|
| Free | Free |
| Team | $120 /mo |
Plan discounts
| |
| Business | Contact |
Company Facts
How Segment compares with its peers
| Company | Entry price | Last change |
|---|---|---|
M mParticle | — | — |
A Amplitude | Free | Sep 9, 2026 |
M Mixpanel | Free | Oct 19, 2026 |
T Treasure Data | Contact | Sep 14, 2026 |
L Lytics | $500 /mo | Jan 13, 2026 |
S Salesforce | $25 /user/mo, billed annually | Oct 26, 2026 |
Segment pricing FAQ
- How much does Segment cost?
- Segment pricing starts at $120/mo on Team. Segment lists 3 plans on its pricing page; the Free plan is free.
- Does Segment have a free plan?
- Yes. Segment's Free plan is free; paid plans start at $120/mo on Team.
- What pricing model does Segment use?
- Segment uses subscription pricing across 3 plans, with a free tier.
- When did Segment last change its pricing?
- Jun 2, 2026: Segment renames plans to Customer Data Pipeline and Platform.
- How often has Segment changed its pricing?
- Pulse has recorded 9 pricing changes for Segment since it started tracking on Oct 1, 2024; the pricing page was last captured on Jun 10, 2026.
- Who are Segment's pricing peers?
- Pulse compares Segment with mParticle, Amplitude, Mixpanel, Treasure Data, Lytics and Salesforce.