Pushwoosh Unveils Unlimited API Access and Event History Retention, Transforming Pricing Structure and User Capacity
What happened
Between the Jul 4, 2025 and Oct 5, 2025 captures of Pushwoosh's pricing page, Pulse recorded 10 changes: Projects increased from 2 to 10; Base plan renamed to Pay-as-you-go; User seats increased from 2 to 20; 100 events limit removed; Pricing metric changed from 'subscribers' to 'users' throughout the pricing page; API access changed from Limited to Unlimited; Mobile in-app impressions changed from 1,000 to Unlimited; Event history retention increased from 30 days to 365 days; 100 tags limit removed; 100 segments limit removed (now unlimited segmentation). Pulse files it as a packaging change (limit increase, plan renamed, threshold removed, metric change) with an upward direction. Pulse's latest capture (Aug 24, 2026) lists Pay-as-you-go at $13 per 1,000 MAU, Email only at $5 per 1,000 recipients and Extra email sends at $1.5 per 1,000 emails.
Pushwoosh's previous recorded change was "Pushwoosh Updates Free Plan Display to '$0 per Month' and Renames Section to 'Base Plan'" (Q2 2025). Pushwoosh has been tracked since 2023-11-20.
In the same window Segment, Mixpanel and Klaviyo also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · Limit+400%210
- Pay-as-you-go · PlanRenamedBase planPay-as-you-go
- User · Limit+900%220
- — · LimitRemoved100 events limitNo events limit
- — · Pricing modelRewordedsubscribersusers
- — · LimitChangedLimitedUnlimited
- — · LimitLimit increase
Mobile in-app impressions changed from 1,000 to Unlimited
- — · Limit+1117%30 days365 days
- — · LimitRemoved100 tags limitNo tags limit
- — · LimitThreshold removed
100 segments limit removed (now unlimited segmentation)
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Limit | 2 | 10 | +400% |
| Pay-as-you-go | Plan | Base plan | Pay-as-you-go | Renamed |
| User | Limit | 2 | 20 | +900% |
| — | Limit | 100 events limit | No events limit | Removed |
| — | Pricing model | subscribers | users | Reworded |
| — | Limit | Limited | Unlimited | Changed |
| — | Limit | Mobile in-app impressions changed from 1,000 to Unlimited | Limit increase | |
| — | Limit | 30 days | 365 days | +1117% |
| — | Limit | 100 tags limit | No tags limit | Removed |
| — | Limit | 100 segments limit removed (now unlimited segmentation) | Threshold removed | |
Values as written on Pushwoosh's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Pushwoosh's pricing page (pushwoosh.com) from Jul 4, 2025 and Oct 5, 2025; the change is marked on the page, where limit reads 2 and then 10.
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The two full-page captures with this change marked up are free with an account.
Pushwoosh, the last 90 days
Full history- Apr 1, 2026packagingPushwoosh Overhauls Pricing with Unified MAU Model and AI Revenue Copilot
- Apr 3, 2026packagingPushwoosh: pricing metric shifts from database users to MAU
- Jan 12, 2026improvedPushwoosh Expands Event History Retention from 365 Days to Unlimited
- Q3 2025packagingPushwoosh Unveils Unlimited API Access and Event History Retention, Transforming Pricing Structure and User Capacity · this change
- Q2 2025packagingPushwoosh Updates Free Plan Display to '$0 per Month' and Renames Section to 'Base Plan'
Across Marketing & Content in the same window
All Marketing & Content changes- SegmentJan 12Segment Discontinues Unify Plus Plan, Consolidates CDP Tiers and Expands Predictive AI Availability to Lower Tier
- MixpanelJan 12Mixpanel Reduces Free Plan Monthly Events from 20 Million to 1 Million, a 95% Decrease
- KlaviyoJan 12Klaviyo Expands Pre-Built Integrations to 350+ and Introduces Australia MMS Support with New Pricing
Questions about this change
Did Pushwoosh raise prices in October 2025?
No list-price increase was recorded between Jul 4, 2025 and Oct 5, 2025. The change Pulse detected was a packaging change: limit increase, plan renamed, threshold removed, metric change.
What changed on Pushwoosh's pricing page between Jul 4, 2025 and Oct 5, 2025?
Limit: 2 → 10 (+400%); Pay-as-you-go plan: Base plan → Pay-as-you-go, renamed; User limit: 2 → 20 (+900%); limit: 100 events limit → No events limit, removed; pricing model: subscribers → users, reworded; limit: Limited → Unlimited, changed; Mobile in-app impressions changed from 1,000 to Unlimited; limit: 30 days → 365 days (+1117%); limit: 100 tags limit → No tags limit, removed; 100 segments limit removed (now unlimited segmentation). Pulse compared the captures it took on Jul 4, 2025 and Oct 5, 2025; the before/after table above lists each item as written on the page.
How often does Pushwoosh change its pricing?
Pulse recorded 1 other pricing-page change for Pushwoosh in the 90 days before this one; the previous change was "Pushwoosh Updates Free Plan Display to '$0 per Month' and Renames Section to 'Base Plan'" in Q2 2025; Pushwoosh has been tracked since 2023-11-20.