Packaging change·Jul 4 → Oct 5, 2025·Q3 2025·Marketing & Content
Pushwoosh Unveils Unlimited API Access and Event History Retention, Transforming Pricing Structure and User Capacity
What changed
Limit increase
Projects increased from 2 to 10
Plan renamed
Base plan renamed to Pay-as-you-go
Limit increase
User seats increased from 2 to 20
Threshold removed
100 events limit removed
Metric change
Pricing metric changed from 'subscribers' to 'users' throughout the pricing page
Limit increase
API access changed from Limited to Unlimited
Limit increase
Mobile in-app impressions changed from 1,000 to Unlimited
Limit increase
Event history retention increased from 30 days to 365 days
Threshold removed
100 tags limit removed
Threshold removed
100 segments limit removed (now unlimited segmentation)
Before and after
Jul 4, 2025 vs Oct 5, 2025Pulse.
100%
Change 1 of 10 · capacity increased
Projects increased from 2 to 10
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See the before/after screenshots and every marked-up change.
Q2 2025 · Pushwoosh Updates Free Plan Display to '$0 per Month' and Renames Section to 'Base Plan'Pushwoosh Expands Event History Retention from 365 Days to Unlimited · Q4 2025
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