OneSignal puts numbers on A/B testing: 2 variants free, 10 on Pro
What happened
Between the Sep 28, 2026 and Oct 5, 2026 captures of OneSignal's pricing page, Pulse recorded one change: A/B Testing row in comparison table now quantifies limits: Free/Growth 'Standard' became up to 2 variants; Pro/Enterprise 'Multivariate' became up to 10 variants. Pulse files it as a product change (feature change) with a neutral direction. The current page lists Growth at $19.
It lands 28 days after OneSignal's previous change, "OneSignal swaps unlimited free push for a 1,000 MAU cap" (Sep 7, 2026). Before that Pulse recorded "OneSignal: New Audit Logs retention disclosure (48hrs–90 days by plan)" (Jul 13, 2026). OneSignal has been tracked since 2026-03-01.
In the same window HubSpot, Klaviyo, Twilio and Pushwoosh also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Growth, Enterprise · FeatureFeature change
A/B Testing row in comparison table now quantifies limits: Free/Growth 'Standard' became up to 2 variants; Pro/Enterprise 'Multivariate' became up to 10 variants.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Growth, Enterprise | Feature | — | 2 | Feature change |
Values as written on OneSignal's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of OneSignal's pricing page (onesignal.com) from Sep 28, 2026 and Oct 5, 2026; the change is marked around the middle of the page.
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OneSignal, the last 90 days
Full history- Oct 5, 2026improvedOneSignal puts numbers on A/B testing: 2 variants free, 10 on Pro · this change
- Sep 7, 2026improvedOneSignal swaps unlimited free push for a 1,000 MAU cap
- Jul 13, 2026improvedOneSignal: New Audit Logs retention disclosure (48hrs–90 days by plan)
Across Marketing & Content in the same window
All Marketing & Content changes- HubSpotSep 21HubSpot Service Enterprise drops AI transcript enrichment from Enterprise plan
- KlaviyoSep 9Klaviyo swaps free Composer credits for $5 usage cap, adds AI Helpdesk
- TwilioSep 7Twilio Video ditches per-minute billing for 5,000 free hours, then $1/user-hour
- PushwooshAug 24Pushwoosh ends "Custom" pricing, unveils $7/1K MAU with 24-month price lock
Questions about this change
Did OneSignal raise prices in October 2026?
No list-price increase was recorded between Sep 28, 2026 and Oct 5, 2026. The change Pulse detected was a product change: feature change.
What changed on OneSignal's pricing page between Sep 28, 2026 and Oct 5, 2026?
A/B Testing row in comparison table now quantifies limits: Free/Growth 'Standard' became up to 2 variants; Pro/Enterprise 'Multivariate' became up to 10 variants. Pulse compared the captures it took on Sep 28, 2026 and Oct 5, 2026; the before/after table above lists each item as written on the page.
How often does OneSignal change its pricing?
Pulse recorded 2 other pricing-page changes for OneSignal in the 90 days before this one; the previous change was "OneSignal swaps unlimited free push for a 1,000 MAU cap" on Sep 7, 2026; OneSignal has been tracked since 2026-03-01.