Pushwoosh Discontinues Free Plan, Introducing Free Trial and Expanding Platform Access with Unlimited Features
What happened
Between the Oct 1, 2024 and Jan 1, 2025 captures of Pushwoosh's pricing page, Pulse recorded 5 changes: Added 'Unlimited Webhooks' to Platform access plan; Added 'Unlimited mobile & web push' to Platform access plan; Free plan discontinued - changed from 'up to 1k subscribers can use Pushwoosh in limited capacity for free' to 'No free plan, only free trial available'; Subscription plan renamed to 'Platform access'; User capacity limit 'Up to 300,000 users' added to Platform access plan. Pulse files it as a packaging change (feature added, freemium change, plan renamed, threshold added) with an upward direction. Pulse's latest capture (Aug 24, 2026) lists Pay-as-you-go at $13 per 1,000 MAU, Email only at $5 per 1,000 recipients and Extra email sends at $1.5 per 1,000 emails.
Pushwoosh's previous recorded change was "Pushwoosh Expands Free Tier with Enhanced Limits, Offering 1,000 Push Subscribers and More for Users" (Q3 2024). Pushwoosh has been tracked since 2023-11-20.
In the same window Segment, Mixpanel and Klaviyo also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · FeatureAddedNo 'Unlimited Webhooks''Unlimited Webhooks'
- — · FeatureAdded
BeforeNot listed
After'Unlimited mobile & web push'
- — · Free tierReworded
Beforeup to 1k subscribers can use Pushwoosh in limited capacity for free
AfterNo free plan, only free trial available
- Subscription · PlanRenamedSubscription plan'Platform access'
- — · LimitThreshold addedNot listed300,000 users
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | No 'Unlimited Webhooks' | 'Unlimited Webhooks' | Added |
| — | Feature | Not listed | 'Unlimited mobile & web push' | Added |
| — | Free tier | up to 1k subscribers can use Pushwoosh in limited capacity for free | No free plan, only free trial available | Reworded |
| Subscription | Plan | Subscription plan | 'Platform access' | Renamed |
| — | Limit | Not listed | 300,000 users | Threshold added |
Values as written on Pushwoosh's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Pushwoosh's pricing page (pushwoosh.com) from Oct 1, 2024 and Jan 1, 2025; the change is marked on the page, where 'Unlimited Webhooks' now appears.
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The two full-page captures with this change marked up are free with an account.
Pushwoosh, the last 90 days
Full history- Q3 2025packagingPushwoosh Unveils Unlimited API Access and Event History Retention, Transforming Pricing Structure and User Capacity
- Q2 2025packagingPushwoosh Updates Free Plan Display to '$0 per Month' and Renames Section to 'Base Plan'
- Q1 2025packagingPushwoosh Introduces Unlimited Free Plan and Interactive Pricing Calculator, Restructuring Access to Services
- Q4 2024improvedPushwoosh Discontinues Free Plan, Introducing Free Trial and Expanding Platform Access with Unlimited Features · this change
- Q3 2024improvedPushwoosh Expands Free Tier with Enhanced Limits, Offering 1,000 Push Subscribers and More for Users
Across Marketing & Content in the same window
All Marketing & Content changes- SegmentJan 12Segment Discontinues Unify Plus Plan, Consolidates CDP Tiers and Expands Predictive AI Availability to Lower Tier
- MixpanelJan 12Mixpanel Reduces Free Plan Monthly Events from 20 Million to 1 Million, a 95% Decrease
- KlaviyoJan 12Klaviyo Expands Pre-Built Integrations to 350+ and Introduces Australia MMS Support with New Pricing
Questions about this change
Did Pushwoosh raise prices in January 2025?
No list-price increase was recorded between Oct 1, 2024 and Jan 1, 2025. The change Pulse detected was a packaging change: feature added, freemium change, plan renamed, threshold added.
What changed on Pushwoosh's pricing page between Oct 1, 2024 and Jan 1, 2025?
Feature: No 'Unlimited Webhooks' → 'Unlimited Webhooks', added; feature: Not listed → 'Unlimited mobile & web push', added; free tier: up to 1k subscribers can use Pushwoosh in limited capacity for free → No free plan, only free trial available, reworded; Subscription plan: Subscription plan → 'Platform access', renamed; limit: Not listed → 300,000 users. Pulse compared the captures it took on Oct 1, 2024 and Jan 1, 2025; the before/after table above lists each item as written on the page.
How often does Pushwoosh change its pricing?
Pulse recorded 1 other pricing-page change for Pushwoosh in the 90 days before this one; the previous change was "Pushwoosh Expands Free Tier with Enhanced Limits, Offering 1,000 Push Subscribers and More for Users" in Q3 2024; Pushwoosh has been tracked since 2023-11-20.