Klaviyo is a SaaS company that provides a marketing platform for e-commerce businesses to create, manage, and analyze personalized marketing campaigns through email, SMS, and other channels.
Pricing Change History
7 changesKlaviyo changed the included mobile/SMS allowance on Free, Marketing, and Customer Agent plan cards from a credit count to a dollar value: 150 mobile message credits/month became $5 of mobile messages/month.
Klaviyo swapped the 'Marketing Agent' feature for 'Composer' credit allotments: Free plan highlights and the Marketing plan feature list now show 10,000 Composer credits in place of Customer Hub / Marketing Agent for campaign creation.
Marketing Agent feature added to all plans (Free, Email, and Email+Mobile) to help users get started fast with AI-powered marketing assistance Mobile messaging pricing expanded to include WhatsApp - credits can now be used for both SMS and WhatsApp messages (previously SMS/MMS only)
Marketing Analytics add-on introduced at $100/month based on active profiles Customer Hub included with every marketing plan for order tracking, returns, and product discovery
Research Klaviyo's pricing with the Pulse Agent
Ask anything about Klaviyo's plans, packaging shifts, and how it compares across the market — answered live from verified data.
Ask the agentCurrent plans
Captured| Plan | Type | Price |
|---|---|---|
| Free | Plan | Free |
| Email Marketing | Plan | $45 /mo |
| Composer | Add-on | $20 /mo |
| SMS / Mobile Messages | Add-on | $0.01 per SMS (US, Toll free) |
| Customer Hub | Add-on | $30 /mo |
| ||
| Social marketing | Add-on | $50 /mo |
| ||
| Reviews | Add-on | $25 /mo |
Company Facts
Pulse news about Klaviyo
View all →How Klaviyo compares with its peers
| Company | Entry price | Last change |
|---|---|---|
M Mailchimp | $13 /contacts block/mo | Oct 12, 2026 |
C Convertkit | $33 /mo, billed annually | Oct 12, 2026 |
A ActiveCampaign | $15 /mo, billed annually | Oct 26, 2026 |
H HubSpot | $7 /seat/mo, billed annually | Oct 23, 2026 |
O Omnisend | $0.01 /mo | Jun 29, 2026 |
G Getresponse | $15.58 /mo, billed annually | Feb 23, 2026 |
Klaviyo pricing FAQ
- How much does Klaviyo cost?
- Klaviyo pricing starts at $45/mo on Email Marketing. Klaviyo lists 2 plans on its pricing page; the Free plan is free.
- Does Klaviyo have a free plan?
- Yes. Klaviyo's Free plan is free; paid plans start at $45/mo on Email Marketing.
- What pricing model does Klaviyo use?
- Klaviyo uses subscription + usage pricing across 2 plans, with a free tier.
- When did Klaviyo last change its pricing?
- Sep 9, 2026: Klaviyo swaps free Composer credits for $5 usage cap, adds AI Helpdesk.
- How often has Klaviyo changed its pricing?
- Pulse has recorded 7 pricing changes for Klaviyo since it started tracking on Nov 14, 2023; the pricing page was last captured on Sep 14, 2026.
- Who are Klaviyo's pricing peers?
- Pulse compares Klaviyo with Mailchimp, Convertkit, ActiveCampaign, HubSpot, Omnisend and Getresponse.