Pushwoosh Restructures Pricing: Consolidates Plans into Two-Tier Model, Discontinues Standalone Marketing and Developer Plans
What happened
Between the Feb 1, 2024 and Apr 1, 2024 captures of Pushwoosh's pricing page, Pulse recorded 5 changes: Annual pricing tiers removed from public pricing page (Developer 50k users at $84/mo, Marketing tiers at $251/$461/$671/mo annually); Developer plan ($7/mo for first 1000 subscribed users) discontinued; Subscription plan introduced at $49/mo (replaces Developer and Marketing tiers); Marketing plan ($49/mo for first 1000 subscribed users) discontinued as standalone tier; Consolidated from three-tier model (Developer $7/Marketing $49/Custom) to two-tier model (Subscription $49/Custom). Removed per-subscriber incremental pricing model. Pulse files it as a packaging change (feature removed, plan removed, new plan, package change) with a downward direction. Pulse's latest capture (Aug 24, 2026) lists Pay-as-you-go at $13 per 1,000 MAU, Email only at $5 per 1,000 recipients and Extra email sends at $1.5 per 1,000 emails.
This is the first pricing-page change Pulse has recorded for Pushwoosh. Pushwoosh has been tracked since 2023-11-20.
In the same window Segment, Mixpanel and Klaviyo also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Marketing · FeatureRemovedAnnual pricing tiersNo Annual pricing tiers
- Developer · PlanPlan removed
Developer plan ($7/mo for first 1000 subscribed users) discontinued
- Subscription · PlanAddedNo Subscription planSubscription plan
- Marketing · PlanPlan removed
Marketing plan ($49/mo for first 1000 subscribed users) discontinued as standalone tier
- — · PackagingPackage change
Consolidated from three-tier model (Developer $7/Marketing $49/Custom) to two-tier model (Subscription $49/Custom). Removed per-subscriber incremental pricing model.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Marketing | Feature | Annual pricing tiers | No Annual pricing tiers | Removed |
| Developer | Plan | Developer plan ($7/mo for first 1000 subscribed users) discontinued | Plan removed | |
| Subscription | Plan | No Subscription plan | Subscription plan | Added |
| Marketing | Plan | Marketing plan ($49/mo for first 1000 subscribed users) discontinued as standalone tier | Plan removed | |
| — | Packaging | Consolidated from three-tier model (Developer $7/Marketing $49/Custom) to two-tier model (Subscription $49/Custom). Removed per-subscriber incremental pricing model. | Package change | |
Values as written on Pushwoosh's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Pushwoosh's pricing page (pushwoosh.com) from Feb 1, 2024 and Apr 1, 2024; the change is marked on the page, where the Annual pricing tiers no longer appears.
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Pushwoosh, pricing history
Full history- Q1 2025packagingPushwoosh Introduces Unlimited Free Plan and Interactive Pricing Calculator, Restructuring Access to Services
- Q4 2024improvedPushwoosh Discontinues Free Plan, Introducing Free Trial and Expanding Platform Access with Unlimited Features
- Q3 2024improvedPushwoosh Expands Free Tier with Enhanced Limits, Offering 1,000 Push Subscribers and More for Users
- Mar 2024packagingPushwoosh Restructures Pricing: Consolidates Plans into Two-Tier Model, Discontinues Standalone Marketing and Developer Plans · this change
Across Marketing & Content in the same window
All Marketing & Content changes- SegmentJan 12Segment Discontinues Unify Plus Plan, Consolidates CDP Tiers and Expands Predictive AI Availability to Lower Tier
- MixpanelJan 12Mixpanel Reduces Free Plan Monthly Events from 20 Million to 1 Million, a 95% Decrease
- KlaviyoJan 12Klaviyo Expands Pre-Built Integrations to 350+ and Introduces Australia MMS Support with New Pricing
Questions about this change
Did Pushwoosh raise prices in April 2024?
No list-price increase was recorded between Feb 1, 2024 and Apr 1, 2024. The change Pulse detected was a packaging change: feature removed, plan removed, new plan, package change.
What changed on Pushwoosh's pricing page between Feb 1, 2024 and Apr 1, 2024?
Marketing feature: Annual pricing tiers → No Annual pricing tiers, removed; Developer plan ($7/mo for first 1000 subscribed users) discontinued; Subscription plan: No Subscription plan → Subscription plan, added; Marketing plan ($49/mo for first 1000 subscribed users) discontinued as standalone tier; Consolidated from three-tier model (Developer $7/Marketing $49/Custom) to two-tier model (Subscription $49/Custom). Removed per-subscriber incremental pricing model. Pulse compared the captures it took on Feb 1, 2024 and Apr 1, 2024; the before/after table above lists each item as written on the page.
How often does Pushwoosh change its pricing?
Pulse recorded 0 other pricing-page changes for Pushwoosh in the 90 days before this one; Pushwoosh has been tracked since 2023-11-20.