Pushwoosh Expands Event History Retention from 365 Days to Unlimited
What happened
Between the Oct 5, 2025 and Jan 2, 2026 captures of Pushwoosh's pricing page, Pulse recorded one change: Event history retention increased from 365 days to unlimited. Pulse files it as a packaging change (limit increase) with an upward direction. Pulse's latest capture (Aug 24, 2026) lists Pay-as-you-go at $13 per 1,000 MAU, Email only at $5 per 1,000 recipients and Extra email sends at $1.5 per 1,000 emails.
Pushwoosh's previous recorded change was "Pushwoosh Unveils Unlimited API Access and Event History Retention, Transforming Pricing Structure and User Capacity" (Q3 2025). Before that Pulse recorded "Pushwoosh Updates Free Plan Display to '$0 per Month' and Renames Section to 'Base Plan'" (Q2 2025), "Pushwoosh Introduces Unlimited Free Plan and Interactive Pricing Calculator, Restructuring Access to Services" (Q1 2025) and "Pushwoosh Discontinues Free Plan, Introducing Free Trial and Expanding Platform Access with Unlimited Features" (Q4 2024). Pushwoosh has been tracked since 2023-11-20.
In the same window Segment, Mixpanel and Klaviyo also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · LimitChanged365 daysunlimited
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Limit | 365 days | unlimited | Changed |
Values as written on Pushwoosh's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Pushwoosh's pricing page (pushwoosh.com) from Oct 5, 2025 and Jan 2, 2026; the change is marked on the page, where "365 days" becomes "unlimited".
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The two full-page captures with this change marked up are free with an account.
Pushwoosh, pricing history
Full history- Apr 24, 2026packagingPushwoosh Splits Pricing Into Omnichannel and Email-Only Tiers
- Apr 1, 2026packagingPushwoosh Overhauls Pricing with Unified MAU Model and AI Revenue Copilot
- Apr 3, 2026packagingPushwoosh: pricing metric shifts from database users to MAU
- Jan 12, 2026improvedPushwoosh Expands Event History Retention from 365 Days to Unlimited · this change
- Q3 2025packagingPushwoosh Unveils Unlimited API Access and Event History Retention, Transforming Pricing Structure and User Capacity
- Q2 2025packagingPushwoosh Updates Free Plan Display to '$0 per Month' and Renames Section to 'Base Plan'
- Q1 2025packagingPushwoosh Introduces Unlimited Free Plan and Interactive Pricing Calculator, Restructuring Access to Services
- Q4 2024improvedPushwoosh Discontinues Free Plan, Introducing Free Trial and Expanding Platform Access with Unlimited Features
- Q3 2024improvedPushwoosh Expands Free Tier with Enhanced Limits, Offering 1,000 Push Subscribers and More for Users
- Mar 2024packagingPushwoosh Restructures Pricing: Consolidates Plans into Two-Tier Model, Discontinues Standalone Marketing and Developer Plans
Across Marketing & Content in the same window
All Marketing & Content changes- SegmentJan 12Segment Discontinues Unify Plus Plan, Consolidates CDP Tiers and Expands Predictive AI Availability to Lower Tier
- MixpanelJan 12Mixpanel Reduces Free Plan Monthly Events from 20 Million to 1 Million, a 95% Decrease
- KlaviyoJan 12Klaviyo Expands Pre-Built Integrations to 350+ and Introduces Australia MMS Support with New Pricing
Questions about this change
Did Pushwoosh raise prices in January 2026?
No list-price increase was recorded between Oct 5, 2025 and Jan 2, 2026. The change Pulse detected was a packaging change: limit increase.
What changed on Pushwoosh's pricing page between Oct 5, 2025 and Jan 2, 2026?
Limit: 365 days → unlimited, changed. Pulse compared the captures it took on Oct 5, 2025 and Jan 2, 2026; the before/after table above lists each item as written on the page.
How often does Pushwoosh change its pricing?
Pulse recorded 0 other pricing-page changes for Pushwoosh in the 90 days before this one; the previous change was "Pushwoosh Unveils Unlimited API Access and Event History Retention, Transforming Pricing Structure and User Capacity" in Q3 2025; Pushwoosh has been tracked since 2023-11-20.