Pushwoosh ends "Custom" pricing, unveils $7/1K MAU with 24-month price lock
What happened
Between the Aug 17, 2026 and Aug 24, 2026 captures of Pushwoosh's pricing page, Pulse recorded one change: Push only plan's price moved from an undisclosed 'Custom' quote to a public $7 per 1,000 MAU rate, promoted as a limited-time offer with a 24-month price lock until Dec 31. Pulse files it as a pricing change (price revealed) with an upward direction. The current page lists Pay-as-you-go at $13 per 1,000 MAU, Email only at $5 per 1,000 recipients and Extra email sends at $1.5 per 1,000 emails.
It lands 51 days after Pushwoosh's previous change, "Pushwoosh surfaces Omnichannel and Email-only pricing tabs atop plan page" (Jul 4, 2026). Pushwoosh has been tracked since 2023-11-20.
In the same window Twilio, Mixpanel, Klaviyo, OneSignal and Segment also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- MAU · Price visibilityChanged
Beforean undisclosed 'Custom' quote
Aftera public $7 per 1
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| MAU | Price visibility | an undisclosed 'Custom' quote | a public $7 per 1 | Changed |
Values as written on Pushwoosh's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Pushwoosh's pricing page (pushwoosh.com) from Aug 17, 2026 and Aug 24, 2026; the change is marked near the top of the page, where "an undisclosed 'Custom' quote" becomes "a public $7 per 1".
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The two full-page captures with this change marked up are free with an account.
Pushwoosh, the last 90 days
Full history- Aug 24, 2026packagingPushwoosh ends "Custom" pricing, unveils $7/1K MAU with 24-month price lock · this change
- Jul 4, 2026packagingPushwoosh surfaces Omnichannel and Email-only pricing tabs atop plan page
Across Marketing & Content in the same window
All Marketing & Content changes- TwilioAug 24Twilio ditches per-user Video pricing for pay-as-you-go at $0.004/min
- MixpanelAug 24Mixpanel: Agent query caps removed + AI-Powered Data Governance added
- KlaviyoJul 20Klaviyo swaps mobile/SMS credit allowance for flat $5 monthly value
- OneSignalJul 13OneSignal: New Audit Logs retention disclosure (48hrs–90 days by plan)
- SegmentJun 2Segment renames plans to Customer Data Pipeline and Platform
Questions about this change
Did Pushwoosh raise prices in August 2026?
No list-price increase was recorded between Aug 17, 2026 and Aug 24, 2026. The change Pulse detected was a pricing change: price revealed.
What changed on Pushwoosh's pricing page between Aug 17, 2026 and Aug 24, 2026?
MAU price visibility: an undisclosed 'Custom' quote → a public $7 per 1, changed. Pulse compared the captures it took on Aug 17, 2026 and Aug 24, 2026; the before/after table above lists each item as written on the page.
How often does Pushwoosh change its pricing?
Pulse recorded 1 other pricing-page change for Pushwoosh in the 90 days before this one; the previous change was "Pushwoosh surfaces Omnichannel and Email-only pricing tabs atop plan page" on Jul 4, 2026; Pushwoosh has been tracked since 2023-11-20.