Pushwoosh: pricing metric shifts from database users to MAU
What happened
Between the Dec 29, 2025 and Mar 30, 2026 captures of Pushwoosh's pricing page, Pulse recorded 2 changes: Pushwoosh re-based its pricing on Monthly Active Users. The estimator that previously asked 'How many users are in your database?' now asks for Monthly active users (MAU) and prices pay-as-you-go from a 1,000-MAU free allowance with full feature access. The page also adds Kakao Talk, Telegram and LINE to the included channel set, bundles the ManyMoneyAI copilot (5 AI requests/day free) and shows a 20,000/month included email send bundle. In detail: Pricing metric changed from 'users in database' to Monthly Active Users (MAU). Omnichannel plan now $13/1K MAU; Email only plan $5/1K recipients. Explicit rates now publicly shown; Kakao Talk, Telegram, and LINE added as channels. ManyMoneyAI AI copilot included in all plans (5 requests/day free). Free email sends increased from 1,000 (after KYC) to 20,000/month. Pulse files it as a packaging change (package change, feature added) with an upward direction. Pulse's latest capture (Aug 24, 2026) lists Pay-as-you-go at $13 per 1,000 MAU, Email only at $5 per 1,000 recipients and Extra email sends at $1.5 per 1,000 emails.
It lands 80 days after Pushwoosh's previous change, "Pushwoosh Expands Event History Retention from 365 Days to Unlimited" (Jan 12, 2026). Pushwoosh has been tracked since 2023-11-20.
In the same window Segment, Mixpanel, Twilio and Klaviyo also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Email only · PackagingChanged'users in database'Monthly Active Users
- All plans · FeatureFeature addedNot listed20,000/month
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Email only | Packaging | 'users in database' | Monthly Active Users | Changed |
| All plans | Feature | Not listed | 20,000/month | Feature added |
Values as written on Pushwoosh's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Pushwoosh's pricing page (pushwoosh.com) from Dec 29, 2025 and Mar 30, 2026; the change is marked near the top of the page, where "'users in database'" becomes "Monthly Active Users".
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The two full-page captures with this change marked up are free with an account.
Pushwoosh, the last 90 days
Full history- Jul 4, 2026packagingPushwoosh surfaces Omnichannel and Email-only pricing tabs atop plan page
- Apr 24, 2026packagingPushwoosh Splits Pricing Into Omnichannel and Email-Only Tiers
- Apr 1, 2026packagingPushwoosh Overhauls Pricing with Unified MAU Model and AI Revenue Copilot
- Apr 3, 2026packagingPushwoosh: pricing metric shifts from database users to MAU · this change
- Jan 12, 2026improvedPushwoosh Expands Event History Retention from 365 Days to Unlimited
Across Marketing & Content in the same window
All Marketing & Content changes- SegmentApr 3Segment cuts listed destinations from 750+ to 550+, rebrands CDP add-ons
- MixpanelApr 1Mixpanel Repositions Free and Growth Plans Around Self-Serve Analytics
- TwilioJan 22Twilio Task Router Pricing Soars by 140%, Now $0.06 per Task
- KlaviyoJan 12Klaviyo Expands Pre-Built Integrations to 350+ and Introduces Australia MMS Support with New Pricing
Questions about this change
Did Pushwoosh raise prices in March 2026?
No list-price increase was recorded between Dec 29, 2025 and Mar 30, 2026. The change Pulse detected was a packaging change: package change, feature added.
What changed on Pushwoosh's pricing page between Dec 29, 2025 and Mar 30, 2026?
Email only packaging: 'users in database' → Monthly Active Users, changed; All plans feature: Not listed → 20,000/month. Pulse compared the captures it took on Dec 29, 2025 and Mar 30, 2026; the before/after table above lists each item as written on the page.
How often does Pushwoosh change its pricing?
Pulse recorded 2 other pricing-page changes for Pushwoosh in the 90 days before this one; the previous change was "Pushwoosh Expands Event History Retention from 365 Days to Unlimited" on Jan 12, 2026; Pushwoosh has been tracked since 2023-11-20.