Pushwoosh Updates Free Plan Display to '$0 per Month' and Renames Section to 'Base Plan'
What happened
Between the Apr 13, 2025 and Jul 4, 2025 captures of Pushwoosh's pricing page, Pulse recorded 2 changes: Free plan pricing display changed from 'It's free!' to explicit '$0 per month'; Free tier section renamed from 'Try it now' to 'Base plan'. Pulse files it as a packaging change (freemium change, plan renamed) with a neutral direction. Pulse's latest capture (Aug 24, 2026) lists Pay-as-you-go at $13 per 1,000 MAU, Email only at $5 per 1,000 recipients and Extra email sends at $1.5 per 1,000 emails.
Pushwoosh's previous recorded change was "Pushwoosh Introduces Unlimited Free Plan and Interactive Pricing Calculator, Restructuring Access to Services" (Q1 2025). Pushwoosh has been tracked since 2023-11-20.
In the same window Segment, Mixpanel and Klaviyo also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · Free tierChanged'It's free!'explicit '$0 per month'
- — · PlanRewordedTry it nowBase plan
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Free tier | 'It's free!' | explicit '$0 per month' | Changed |
| — | Plan | Try it now | Base plan | Reworded |
Values as written on Pushwoosh's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Pushwoosh's pricing page (pushwoosh.com) from Apr 13, 2025 and Jul 4, 2025; the change is marked near the top of the page, where "'It's free!'" becomes "explicit '$0 per month'".
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The two full-page captures with this change marked up are free with an account.
Pushwoosh, the last 90 days
Full history- Apr 3, 2026packagingPushwoosh: pricing metric shifts from database users to MAU
- Jan 12, 2026improvedPushwoosh Expands Event History Retention from 365 Days to Unlimited
- Q3 2025packagingPushwoosh Unveils Unlimited API Access and Event History Retention, Transforming Pricing Structure and User Capacity
- Q2 2025packagingPushwoosh Updates Free Plan Display to '$0 per Month' and Renames Section to 'Base Plan' · this change
- Q1 2025packagingPushwoosh Introduces Unlimited Free Plan and Interactive Pricing Calculator, Restructuring Access to Services
Across Marketing & Content in the same window
All Marketing & Content changes- SegmentJan 12Segment Discontinues Unify Plus Plan, Consolidates CDP Tiers and Expands Predictive AI Availability to Lower Tier
- MixpanelJan 12Mixpanel Reduces Free Plan Monthly Events from 20 Million to 1 Million, a 95% Decrease
- KlaviyoJan 12Klaviyo Expands Pre-Built Integrations to 350+ and Introduces Australia MMS Support with New Pricing
Questions about this change
Did Pushwoosh raise prices in July 2025?
No list-price increase was recorded between Apr 13, 2025 and Jul 4, 2025. The change Pulse detected was a packaging change: freemium change, plan renamed.
What changed on Pushwoosh's pricing page between Apr 13, 2025 and Jul 4, 2025?
Free tier: 'It's free!' → explicit '$0 per month', changed; plan: Try it now → Base plan, reworded. Pulse compared the captures it took on Apr 13, 2025 and Jul 4, 2025; the before/after table above lists each item as written on the page.
How often does Pushwoosh change its pricing?
Pulse recorded 1 other pricing-page change for Pushwoosh in the 90 days before this one; the previous change was "Pushwoosh Introduces Unlimited Free Plan and Interactive Pricing Calculator, Restructuring Access to Services" in Q1 2025; Pushwoosh has been tracked since 2023-11-20.