Pushwoosh Introduces Unlimited Free Plan and Interactive Pricing Calculator, Restructuring Access to Services
What happened
Between the Jan 1, 2025 and Apr 13, 2025 captures of Pushwoosh's pricing page, Pulse recorded 4 changes: Pricing page restructured from fixed pricing display to an interactive calculator requiring users to select channels and subscriber count to see pricing; FAQ language changed from 'free trial' to 'free version/free plan' - Pushwoosh now explicitly offers a free plan rather than positioning it as a trial; Free tier changed from time-limited trial ('30 days or until 1,000 push subscribers') to unlimited free plan ('until your app gets 1,000 push subscribers or you start sending emails'); Starting price of $49/month removed from pricing page - pricing now revealed only through interactive calculator. Pulse files it as a pricing change (package change, trial change, freemium change, price hidden) with a downward direction. Pulse's latest capture (Aug 24, 2026) lists Pay-as-you-go at $13 per 1,000 MAU, Email only at $5 per 1,000 recipients and Extra email sends at $1.5 per 1,000 emails.
Pushwoosh's previous recorded change was "Pushwoosh Discontinues Free Plan, Introducing Free Trial and Expanding Platform Access with Unlimited Features" (Q4 2024). Pushwoosh has been tracked since 2023-11-20.
In the same window Segment, Mixpanel and Klaviyo also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PackagingChanged
Beforefixed pricing display to an interactive calculator requiring users
Afterselect channels and subscriber count to see pricing
- — · TrialRewordedfree trialfree version/free plan
- — · Free tierFreemium change
Free tier changed from time-limited trial ('30 days or until 1,000 push subscribers') to unlimited free plan ('until your app gets 1,000 push subscribers or you start sending emails')
- Starting · Price visibilityRemoved
BeforeStarting price of $49/month
AfterNo Starting price of $49/month
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Packaging | fixed pricing display to an interactive calculator requiring users | select channels and subscriber count to see pricing | Changed |
| — | Trial | free trial | free version/free plan | Reworded |
| — | Free tier | Free tier changed from time-limited trial ('30 days or until 1,000 push subscribers') to unlimited free plan ('until your app gets 1,000 push subscribers or you start sending emails') | Freemium change | |
| Starting | Price visibility | Starting price of $49/month | No Starting price of $49/month | Removed |
Values as written on Pushwoosh's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Pushwoosh's pricing page (pushwoosh.com) from Jan 1, 2025 and Apr 13, 2025; the change is marked near the top of the page, where "fixed pricing display to an interactive calculator requiring users" becomes "select channels and subscriber count to see pricing".
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The two full-page captures with this change marked up are free with an account.
Pushwoosh, the last 90 days
Full history- Jan 12, 2026improvedPushwoosh Expands Event History Retention from 365 Days to Unlimited
- Q3 2025packagingPushwoosh Unveils Unlimited API Access and Event History Retention, Transforming Pricing Structure and User Capacity
- Q2 2025packagingPushwoosh Updates Free Plan Display to '$0 per Month' and Renames Section to 'Base Plan'
- Q1 2025packagingPushwoosh Introduces Unlimited Free Plan and Interactive Pricing Calculator, Restructuring Access to Services · this change
- Q4 2024improvedPushwoosh Discontinues Free Plan, Introducing Free Trial and Expanding Platform Access with Unlimited Features
Across Marketing & Content in the same window
All Marketing & Content changes- SegmentJan 12Segment Discontinues Unify Plus Plan, Consolidates CDP Tiers and Expands Predictive AI Availability to Lower Tier
- MixpanelJan 12Mixpanel Reduces Free Plan Monthly Events from 20 Million to 1 Million, a 95% Decrease
- KlaviyoJan 12Klaviyo Expands Pre-Built Integrations to 350+ and Introduces Australia MMS Support with New Pricing
Questions about this change
Did Pushwoosh raise prices in April 2025?
No list-price increase was recorded between Jan 1, 2025 and Apr 13, 2025. The change Pulse detected was a pricing change: package change, trial change, freemium change, price hidden.
What changed on Pushwoosh's pricing page between Jan 1, 2025 and Apr 13, 2025?
Packaging: fixed pricing display to an interactive calculator requiring users → select channels and subscriber count to see pricing, changed; trial: free trial → free version/free plan, reworded; Free tier changed from time-limited trial ('30 days or until 1,000 push subscribers') to unlimited free plan ('until your app gets 1,000 push subscribers or you start sending emails'); Starting price visibility: Starting price of $49/month → No Starting price of $49/month, removed. Pulse compared the captures it took on Jan 1, 2025 and Apr 13, 2025; the before/after table above lists each item as written on the page.
How often does Pushwoosh change its pricing?
Pulse recorded 1 other pricing-page change for Pushwoosh in the 90 days before this one; the previous change was "Pushwoosh Discontinues Free Plan, Introducing Free Trial and Expanding Platform Access with Unlimited Features" in Q4 2024; Pushwoosh has been tracked since 2023-11-20.