Pushwoosh Splits Pricing Into Omnichannel and Email-Only Tiers
What happened
Between the Apr 13, 2026 and Apr 21, 2026 captures of Pushwoosh's pricing page, Pulse recorded one change: Pricing UI updated to prominently display two plan tabs: Omnichannel at $13/1,000 MAU and Email only at $5/1,000 monthly unique recipients, replacing the previous pay-as-you-go $0 display. Pulse files it as a packaging change (package change) with a neutral direction. Pulse's latest capture (Aug 24, 2026) lists Pay-as-you-go at $13 per 1,000 MAU, Email only at $5 per 1,000 recipients and Extra email sends at $1.5 per 1,000 emails.
It lands 23 days after Pushwoosh's previous change, "Pushwoosh Overhauls Pricing with Unified MAU Model and AI Revenue Copilot" (Apr 1, 2026). Before that Pulse recorded "Pushwoosh: pricing metric shifts from database users to MAU" (Apr 3, 2026). Pushwoosh has been tracked since 2023-11-20.
In the same window Segment, Twilio and Mixpanel also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Email only, Pay-as-you-go · PackagingPackage change
Pricing UI updated to prominently display two plan tabs: Omnichannel at $13/1,000 MAU and Email only at $5/1,000 monthly unique recipients, replacing the previous pay-as-you-go $0 display.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Email only, Pay-as-you-go | Packaging | — | $13 | Package change |
Values as written on Pushwoosh's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Pushwoosh's pricing page (pushwoosh.com) from Apr 13, 2026 and Apr 21, 2026; the change is marked near the top of the page.
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The two full-page captures with this change marked up are free with an account.
Pushwoosh, the last 90 days
Full history- Aug 24, 2026packagingPushwoosh ends "Custom" pricing, unveils $7/1K MAU with 24-month price lock
- Jul 4, 2026packagingPushwoosh surfaces Omnichannel and Email-only pricing tabs atop plan page
- Apr 24, 2026packagingPushwoosh Splits Pricing Into Omnichannel and Email-Only Tiers · this change
- Apr 1, 2026packagingPushwoosh Overhauls Pricing with Unified MAU Model and AI Revenue Copilot
- Apr 3, 2026packagingPushwoosh: pricing metric shifts from database users to MAU
Across Marketing & Content in the same window
All Marketing & Content changesQuestions about this change
Did Pushwoosh raise prices in April 2026?
No list-price increase was recorded between Apr 13, 2026 and Apr 21, 2026. The change Pulse detected was a packaging change: package change.
What changed on Pushwoosh's pricing page between Apr 13, 2026 and Apr 21, 2026?
Pricing UI updated to prominently display two plan tabs: Omnichannel at $13/1,000 MAU and Email only at $5/1,000 monthly unique recipients, replacing the previous pay-as-you-go $0 display. Pulse compared the captures it took on Apr 13, 2026 and Apr 21, 2026; the before/after table above lists each item as written on the page.
How often does Pushwoosh change its pricing?
Pulse recorded 2 other pricing-page changes for Pushwoosh in the 90 days before this one; the previous change was "Pushwoosh Overhauls Pricing with Unified MAU Model and AI Revenue Copilot" on Apr 1, 2026; Pushwoosh has been tracked since 2023-11-20.