Klaviyo offers $1 first month on Marketing plan, reveals $20 Email pricing
What happened
Between the Nov 2, 2026 and Nov 9, 2026 captures of Klaviyo's pricing page, Pulse recorded 3 changes: Paid plan prices now shown on a redesigned tier page: Email $20/month and Marketing $25/month (500 active profiles); the previous free-plan builder page showed no paid prices; Limited-time promo: first month of an eligible Marketing plan for $1 (list $25) for up to 5,000 active profiles; Free plan now includes Social marketing (250 profiles), Customer Agent (10 resolutions/mo) and Reviews (50 or. In detail: Free plan now includes Social marketing (250 profiles), Customer Agent (10 resolutions/mo) and Reviews (50 orders/mo); Helpdesk, already listed as free, is now capped at 10 tickets/mo. Pulse files it as a pricing change (freemium change, discount added, price revealed) with an upward direction. The current page lists Email at $20, Marketing at $25, Customer Hub at $4, Mobile messaging at $0.01 per SMS (US, Toll free) + $0.04 per MMS (US, Toll free) and Reviews at $25.
It lands 2 days after Klaviyo's previous change, "Klaviyo adds $1 first-month deal on new $20 Email and $25 Marketing plans" (Nov 7, 2026). Before that Pulse recorded "Klaviyo swaps free Composer credits for $5 usage cap, adds AI Helpdesk" (Sep 9, 2026). Klaviyo has been tracked since 2023-11-14.
In the same window HubSpot, ActiveCampaign, Mailchimp and Convertkit also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Social marketing, Reviews · Free tierAddedNo Social marketingSocial marketing
- Marketing · DiscountDiscount addedNot listed5,000
- Email, Marketing · Price visibilityRevealedPrice hiddenPrice listed
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Social marketing, Reviews | Free tier | No Social marketing | Social marketing | Added |
| Marketing | Discount | Not listed | 5,000 | Discount added |
| Email, Marketing | Price visibility | Price hidden | Price listed | Revealed |
Values as written on Klaviyo's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Klaviyo's pricing page (klaviyo.com) from Nov 2, 2026 and Nov 9, 2026; the change is marked near the top of the page, where Social marketing now appears.
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Klaviyo, the last 90 days
Full history- Nov 9, 2026packagingKlaviyo offers $1 first month on Marketing plan, reveals $20 Email pricing · this change
- Nov 7, 2026packagingKlaviyo adds $1 first-month deal on new $20 Email and $25 Marketing plans
- Sep 9, 2026packagingKlaviyo swaps free Composer credits for $5 usage cap, adds AI Helpdesk
Across CRM in the same window
All CRM changes- HubSpotNov 9HubSpot Operations doubles Marketing Pro AEO to 50 prompts, 5,000 answers
- ActiveCampaignOct 26ActiveCampaign: Email/WhatsApp/Both channel selector removed from main pricing page; WhatsApp plans moved to a separate 'View…
- MailchimpOct 12Mailchimp Commerce adds Enterprise SSO to Premium plan as a new feature
- ConvertkitOct 12Convertkit offers extra 25% off Pro yearly and adds Growth Concierge
Questions about this change
Did Klaviyo raise prices in November 2026?
No list-price increase was recorded between Nov 2, 2026 and Nov 9, 2026. The change Pulse detected was a pricing change: freemium change, discount added, price revealed.
What changed on Klaviyo's pricing page between Nov 2, 2026 and Nov 9, 2026?
Social marketing, Reviews free tier: No Social marketing → Social marketing, added; Marketing discount: Not listed → 5,000; Email, Marketing price visibility: Price hidden → Price listed, revealed. Pulse compared the captures it took on Nov 2, 2026 and Nov 9, 2026; the before/after table above lists each item as written on the page.
How often does Klaviyo change its pricing?
Pulse recorded 2 other pricing-page changes for Klaviyo in the 90 days before this one; the previous change was "Klaviyo adds $1 first-month deal on new $20 Email and $25 Marketing plans" on Nov 7, 2026; Klaviyo has been tracked since 2023-11-14.