Mixpanel: Spark AI query builder replaced by Mixpanel Agent
What happened
Between the Mar 30, 2026 and Jun 29, 2026 captures of Mixpanel's pricing page, Pulse recorded one change: "Spark AI query builder" (tiered 30/60/300 queries/month by plan) replaced by "Mixpanel Agent" (included, no visible per-plan query cap). In detail: "Spark AI query builder" row in the plan comparison table (tiered limits: 30/60/300 queries per month for Free/Growth/Enterprise) replaced by "Mixpanel Agent", which shows no visible per-plan query cap. Pulse files it as a product change (feature change). Pulse's latest capture (Nov 9, 2026) lists Growth at $0.28 per 1K events (first 1M included free).
This quarterly roll-up includes the change Pulse first recorded in a shorter period: "Mixpanel replaces Spark AI with unlimited Agent query builder" (week of Jun 15, 2026, saved Jun 22, 2026). It is the same change, not a new one. Before that, Mixpanel's previous recorded change was "Mixpanel Repositions Free and Growth Plans Around Self-Serve Analytics" (Mar 31, 2026). Mixpanel has been tracked since 2023-11-14.
In the same window Adobe, Hotjar, Google, Amplitude and Segment also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Feature changeGrowth, EnterpriseFeature
"Spark AI query builder" row in the plan comparison table (tiered limits: 30/60/300 queries per month for Free/Growth/Enterprise) replaced by "Mixpanel Agent", which shows no visible per-plan query cap
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Growth, Enterprise | Feature | "Spark AI query builder" row in the plan comparison table (tiered limits: 30/60/300 queries per month for Free/Growth/Enterprise) replaced by "Mixpanel Agent", which shows no visible per-plan query cap | Feature change | |
Values as written on Mixpanel's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Mixpanel's pricing page (mixpanel.com) from Mar 30, 2026 and Jun 29, 2026; the change is marked around the middle of the page.
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Mixpanel, the last 90 days
Full history- Aug 24, 2026PackagingMixpanel: Agent query caps removed + AI-Powered Data Governance added
- Aug 10, 2026ImprovementMixpanel: Replaced Mixpanel Agent with Web analytics + Spark AI query builder
- Aug 4, 2026ImprovementMixpanel: Audit logs added to Governance & Security table
- Jul 3, 2026Feature changeMixpanel: Spark AI query builder replaced by Mixpanel Agent This change
- Jun 22, 2026ImprovementMixpanel replaces Spark AI with unlimited Agent query builder
Across Data & Analytics in the same window
All Data & Analytics changes- AdobeJul 3Adobe Creativecloud CC: added Firefly Pro Plus + Acrobat Express, cut Stock AI Studio price + 2 more
- HotjarJul 3Hotjar (Contentsquare): Growth/Pro project limits increased
- GoogleJul 3Google Workspace: new Workspace Studio feature; AI Ultra Access dropped
- AmplitudeJul 2Amplitude: Starter events 10M->2M + new Zoning Insights/AI Assistant
- SegmentJun 2Segment renames plans to Customer Data Pipeline and Platform
Questions about this change
Did Mixpanel raise prices in June 2026?
No list-price increase was recorded between Mar 30, 2026 and Jun 29, 2026. The change Pulse detected was a product change: feature change.
What changed on Mixpanel's pricing page between Mar 30, 2026 and Jun 29, 2026?
"Spark AI query builder" row in the plan comparison table (tiered limits: 30/60/300 queries per month for Free/Growth/Enterprise) replaced by "Mixpanel Agent", which shows no visible per-plan query cap. Pulse compared the captures it took on Mar 30, 2026 and Jun 29, 2026; the before/after table above lists each item as written on the page.
How often does Mixpanel change its pricing?
This quarterly roll-up includes the change Pulse first recorded in the week of Jun 15, 2026 (saved Jun 22, 2026), not a new one; Pulse recorded 0 other pricing-page changes for Mixpanel in the 90 days before this one; the previous change was "Mixpanel Repositions Free and Growth Plans Around Self-Serve Analytics" on Mar 31, 2026; Mixpanel has been tracked since 2023-11-14.