Mixpanel: Spark AI query builder replaced by Mixpanel Agent
What happened
Between the Mar 30, 2026 and Jun 29, 2026 captures of Mixpanel's pricing page, Pulse recorded one change: "Spark AI query builder" (tiered 30/60/300 queries/month by plan) replaced by "Mixpanel Agent" (included, no visible per-plan query cap). In detail: "Spark AI query builder" row in the plan comparison table (tiered limits: 30/60/300 queries per month for Free/Growth/Enterprise) replaced by "Mixpanel Agent", which shows no visible per-plan query cap. Pulse files it as a product change (feature change) with a neutral direction. Pulse's latest capture (Oct 19, 2026) lists Growth at $0.28 per 1K events (first 1M included free).
It lands 11 days after Mixpanel's previous change, "Mixpanel replaces Spark AI with unlimited Agent query builder" (Jun 23, 2026). Mixpanel has been tracked since 2023-11-14.
In the same window Adobe, Hotjar, Google, Amplitude and Segment also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Growth, Enterprise · FeatureFeature change
"Spark AI query builder" row in the plan comparison table (tiered limits: 30/60/300 queries per month for Free/Growth/Enterprise) replaced by "Mixpanel Agent", which shows no visible per-plan query cap
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Growth, Enterprise | Feature | "Spark AI query builder" row in the plan comparison table (tiered limits: 30/60/300 queries per month for Free/Growth/Enterprise) replaced by "Mixpanel Agent", which shows no visible per-plan query cap | Feature change | |
Values as written on Mixpanel's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Mixpanel's pricing page (mixpanel.com) from Mar 30, 2026 and Jun 29, 2026; the change is marked around the middle of the page.
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Mixpanel, the last 90 days
Full history- Aug 24, 2026improvedMixpanel: Agent query caps removed + AI-Powered Data Governance added
- Aug 10, 2026improvedMixpanel: Replaced Mixpanel Agent with Web analytics + Spark AI query builder
- Aug 4, 2026improvedMixpanel: Audit logs added to Governance & Security table
- Jul 3, 2026improvedMixpanel: Spark AI query builder replaced by Mixpanel Agent · this change
- Jun 23, 2026improvedMixpanel replaces Spark AI with unlimited Agent query builder
Across Data & Analytics in the same window
All Data & Analytics changes- AdobeJul 3Adobe Creativecloud CC: added Firefly Pro Plus + Acrobat Express, cut Stock AI Studio price + 2 more
- HotjarJul 3Hotjar (Contentsquare): Growth/Pro project limits increased
- GoogleJul 3Google Workspace: new Workspace Studio feature; AI Ultra Access dropped
- AmplitudeJul 2Amplitude: Starter events 10M->2M + new Zoning Insights/AI Assistant
- SegmentJun 2Segment renames plans to Customer Data Pipeline and Platform
Questions about this change
Did Mixpanel raise prices in June 2026?
No list-price increase was recorded between Mar 30, 2026 and Jun 29, 2026. The change Pulse detected was a product change: feature change.
What changed on Mixpanel's pricing page between Mar 30, 2026 and Jun 29, 2026?
"Spark AI query builder" row in the plan comparison table (tiered limits: 30/60/300 queries per month for Free/Growth/Enterprise) replaced by "Mixpanel Agent", which shows no visible per-plan query cap. Pulse compared the captures it took on Mar 30, 2026 and Jun 29, 2026; the before/after table above lists each item as written on the page.
How often does Mixpanel change its pricing?
Pulse recorded 1 other pricing-page change for Mixpanel in the 90 days before this one; the previous change was "Mixpanel replaces Spark AI with unlimited Agent query builder" on Jun 23, 2026; Mixpanel has been tracked since 2023-11-14.