Mixpanel touts free Experiments and Feature Flags in new banner
What happened
Between the Aug 31, 2026 and Sep 7, 2026 captures of Mixpanel's pricing page, Pulse recorded one change: Mixpanel added a site-wide announcement banner at the top of the pricing page: "New - Experiments and Feature Flags are now included with Free and Growth plans!" with a Learn More link. The Free and Growth plan cards already listed these entitlements the previous week, so this is a new promotional callout for existing packaging, not a change to plan contents. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Oct 19, 2026) lists Growth at $0.28 per 1K events (first 1M included free).
It lands 7 days after Mixpanel's previous change, "Experiments & Feature Flags Move from Add-on to Included Usage" (Aug 31, 2026). Before that Pulse recorded "Mixpanel: Agent query caps removed + AI-Powered Data Governance added" (Aug 24, 2026), "Mixpanel: Replaced Mixpanel Agent with Web analytics + Spark AI query builder" (Aug 10, 2026) and "Mixpanel: Audit logs added to Governance & Security table" (Aug 4, 2026). Mixpanel has been tracked since 2023-11-14.
In the same window Google, Amplitude, Adobe and Hotjar also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Growth · PositioningAdded
BeforeNo site-wide announcement banner
Aftersite-wide announcement banner
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Growth | Positioning | No site-wide announcement banner | site-wide announcement banner | Added |
Values as written on Mixpanel's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Mixpanel's pricing page (mixpanel.com) from Aug 31, 2026 and Sep 7, 2026; the change is marked near the top of the page, where site-wide announcement banner now appears.
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Mixpanel, the last 90 days
Full history- Oct 19, 2026decreaseMixpanel cuts Growth yearly price to $100/month at 18M events a year
- Sep 7, 2026packagingMixpanel touts free Experiments and Feature Flags in new banner · this change
- Aug 31, 2026improvedExperiments & Feature Flags Move from Add-on to Included Usage
- Aug 24, 2026improvedMixpanel: Agent query caps removed + AI-Powered Data Governance added
- Aug 10, 2026improvedMixpanel: Replaced Mixpanel Agent with Web analytics + Spark AI query builder
- Aug 4, 2026improvedMixpanel: Audit logs added to Governance & Security table
- Jul 3, 2026improvedMixpanel: Spark AI query builder replaced by Mixpanel Agent
- Jun 23, 2026improvedMixpanel replaces Spark AI with unlimited Agent query builder
Across Data & Analytics in the same window
All Data & Analytics changes- GoogleSep 7Google Workspace: promo discount cut from 50% to 30%/20% off
- AmplitudeJul 13Amplitude: Growth/Enterprise shift to event-based pricing (was unlimited MTU)
- AdobeJul 3Adobe Creativecloud CC: added Firefly Pro Plus + Acrobat Express, cut Stock AI Studio price + 2 more
- HotjarJul 3Hotjar (Contentsquare): Growth/Pro project limits increased
Questions about this change
Did Mixpanel raise prices in September 2026?
No list-price increase was recorded between Aug 31, 2026 and Sep 7, 2026. The change Pulse detected was a product change: positioning.
What changed on Mixpanel's pricing page between Aug 31, 2026 and Sep 7, 2026?
Growth positioning: No site-wide announcement banner → site-wide announcement banner, added. Pulse compared the captures it took on Aug 31, 2026 and Sep 7, 2026; the before/after table above lists each item as written on the page.
How often does Mixpanel change its pricing?
Pulse recorded 6 other pricing-page changes for Mixpanel in the 90 days before this one; the previous change was "Experiments & Feature Flags Move from Add-on to Included Usage" on Aug 31, 2026; Mixpanel has been tracked since 2023-11-14.