Hotjar moves A/B testing from paid add-on to included Pro AI feature
What happened
Between the Oct 19, 2026 and Oct 26, 2026 captures of Hotjar's pricing page, Pulse recorded one change: A/B testing & outcomes analysis on the Pro plan is no longer labelled an add-on; it is now listed as an included AI feature. Pulse files it as a product change (feature change) with a neutral direction. The current page lists Experience Analytics Growth at $39 and Voice of Customer Growth at $79.
It lands 116 days after Hotjar's previous change, "Hotjar (Contentsquare): Growth/Pro project limits increased" (Jul 3, 2026). Before that Pulse recorded "Hotjar redirects users to Contentsquare, signals full platform merger" (Apr 13, 2026), "Hotjar slashes MCP tool call limits from monthly to yearly caps" (Mar 31, 2026) and "Hotjar Restructures Session Replay Limits, Adds MCP Tool Caps" (Apr 1, 2026). Hotjar has been tracked since 2023-11-14.
In the same window Microsoft and Contentsquare also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Pro · FeatureAddedNo itit
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Pro | Feature | No it | it | Added |
Values as written on Hotjar's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Hotjar's pricing page (hotjar.com) from Oct 19, 2026 and Oct 26, 2026; the change is marked near the top of the page, where it now appears.
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Hotjar, pricing history
Full history- Oct 26, 2026improvedHotjar moves A/B testing from paid add-on to included Pro AI feature · this change
- Jul 3, 2026improvedHotjar (Contentsquare): Growth/Pro project limits increased
- Apr 13, 2026improvedHotjar redirects users to Contentsquare, signals full platform merger
- Mar 31, 2026packagingHotjar slashes MCP tool call limits from monthly to yearly caps
- Apr 1, 2026packagingHotjar Restructures Session Replay Limits, Adds MCP Tool Caps
- Jan 10, 2026improvedHotjar Increases Free Plan Monthly Sessions by 10x, Enhancing Accessibility for Users
- Q3 2025packagingHotjar Implements Major Pricing Restructure and Increases Growth Plan Cost by 25%
Across Data & Analytics in the same window
All Data & Analytics changes- MicrosoftOct 26Microsoft Microsoft365 365 rewrites Copilot AI bullets, drops webinars line from Teams
- ContentsquareOct 26Contentsquare folds A/B testing into Pro plan's included AI features
- MicrosoftOct 26Microsoft Teams Business adds Cowork and Autopilot AI, with usage-based billing
- MicrosoftOct 26Microsoft Security adds Microsoft 365 E7 to Entra purchase options, no price ...
- MicrosoftOct 26Microsoft adds usage-based billing for advanced AI features
Questions about this change
Did Hotjar raise prices in October 2026?
No list-price increase was recorded between Oct 19, 2026 and Oct 26, 2026. The change Pulse detected was a product change: feature change.
What changed on Hotjar's pricing page between Oct 19, 2026 and Oct 26, 2026?
Pro feature: No it → it, added. Pulse compared the captures it took on Oct 19, 2026 and Oct 26, 2026; the before/after table above lists each item as written on the page.
How often does Hotjar change its pricing?
Pulse recorded 0 other pricing-page changes for Hotjar in the 90 days before this one; the previous change was "Hotjar (Contentsquare): Growth/Pro project limits increased" on Jul 3, 2026; Hotjar has been tracked since 2023-11-14.