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Hotjar

Hotjar is a SaaS company that provides website analytics and feedback tools to help businesses understand user behavior and improve website performance.

Entry price

$39

Experience Analytics Growth · /mo, billed annually

Plans tracked

3 add-ons

Pricing changes

Latest Q2 '26

Pricing model

Subscription

Free tier available

Pricing Change History

7 changes

20267 changes

Jul 3, 2026

Improvement

Quarterly

Hotjar (Contentsquare): Growth/Pro project limits increased

Included project limit increased for two plans: Growth plan now includes 3 projects (up from 1), and Pro plan now includes up to 6 projects (up from 3), per the plan comparison table.

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Apr 13, 2026

Improvement

Weekly

Hotjar redirects users to Contentsquare, signals full platform merger

Monthly sessions row added to Product Analytics comparison table: Free up to 10k, Growth 17k-80k, Pro 33k-8m, Enterprise 1m-unlimited. New 'Looking for Hotjar pricing?' banner added to pricing page, directing Hotjar users to Contentsquare and highlighting tool unification.

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Mar 31, 2026

Packaging

Weekly

Hotjar slashes MCP tool call limits from monthly to yearly caps

MCP tool call limits for Growth/Pro/Enterprise changed from per-month to per-year: Growth 36k/mo → 36k/yr, Pro 72k/mo → 72k/yr, Enterprise 108k/mo → 108k/yr. Free plan (300 tool calls/month) unchanged.

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Apr 1, 2026

Packaging

Weekly

Hotjar Restructures Session Replay Limits, Adds MCP Tool Caps

Session replay capture restructured to percentage-based limits; MCP tool call limits introduced [Free: 100% up to 20k -> 5% max 10k; Growth: 100% up to 20k then 15% sample -> 15% min 20k; MCP tool calls added: Free 300/mo, Growth 36k/mo, Pro 72k/mo, Enterprise 108k/mo]

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Jan 10, 2026

Improvement

Quarterly

Hotjar Increases Free Plan Monthly Sessions by 10x, Enhancing Accessibility for Users

Journey Analysis moved from Pro plan to Growth plan (democratization) Revenue goals & tracking added to Pro plan

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Jan 10, 2026

Packaging

Quarterly

Hotjar Implements Major Pricing Restructure and Increases Growth Plan Cost by 25%

Plans renamed: Basic to Free, Plus to Growth, Business to Pro Session tracking changed from daily sessions to monthly sessions across all Experience Analytics plans

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Jan 10, 2026

Improvement

Quarterly

Hotjar Introduces User Tests Feature for Unmoderated Testing Across All Paid Plans

Questions per user testing task limit added - Basic: 2 questions, Plus/Business/Scale: Unlimited User tests from Hotjar pool of 200,000+ participants feature added across Plus/Business/Scale plans

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