Hotjar is a SaaS company that provides website analytics and feedback tools to help businesses understand user behavior and improve website performance.
Pricing Change History
9 changesA/B testing & outcomes analysis on the Pro plan is no longer labelled an add-on; it is now listed as an included AI feature.
Included project limit increased for two plans: Growth plan now includes 3 projects (up from 1), and Pro plan now includes up to 6 projects (up from 3), per the plan comparison table.
Quarterly roll-up · includes Apr 13 weekly
Monthly sessions row added to Product Analytics comparison table: Free up to 10k, Growth 17k-80k, Pro 33k-8m, Enterprise 1m-unlimited. New 'Looking for Hotjar pricing?' banner added to pricing page, directing Hotjar users to Contentsquare and highlighting tool unification.
MCP tool call limits for Growth/Pro/Enterprise changed from per-month to per-year: Growth 36k/mo → 36k/yr, Pro 72k/mo → 72k/yr, Enterprise 108k/mo → 108k/yr. Free plan (300 tool calls/month) unchanged.
Session replay capture restructured to percentage-based limits; MCP tool call limits introduced [Free: 100% up to 20k -> 5% max 10k; Growth: 100% up to 20k then 15% sample -> 15% min 20k; MCP tool calls added: Free 300/mo, Growth 36k/mo, Pro 72k/mo, Enterprise 108k/mo]
Free plan monthly sessions increased from 20k to 200k (10x increase) Sense AI assistant moved from Pro plan to Growth plan (democratization)
Plans renamed: Basic to Free, Plus to Growth, Business to Pro Session tracking changed from daily sessions to monthly sessions across all Experience Analytics plans
Reduce visibility feature added to Ask product - control what percentage of users see feedback widgets Track and filter by errors feature added to Observe comparison table (Scale tier)
Research Hotjar's pricing with the Pulse Agent
Ask anything about Hotjar's plans, packaging shifts, and how it compares across the market — answered live from verified data.
Ask the agentCurrent plans
Captured| Plan | Type | Price |
|---|---|---|
| Voice of Customer Free | Plan | Free |
| Experience Analytics Free | Plan | Free |
| Experience Analytics Growth | Plan | $39 /mobilled annually |
| Experience Analytics Pro | Plan | Contact |
| Experience Analytics Enterprise | Plan | Contact |
| Voice of Customer Pro | Add-on | Contact |
| Voice of Customer Growth | Add-on | $79 /mobilled annually |
| ||
| Product Analytics Free | Add-on | Free |
| Product Analytics Growth | Add-on | Contact |
| Product Analytics Pro | Add-on | Contact |
| Product Analytics Enterprise | Add-on | Contact |
Experience Analytics Growth & Voice of Customer Growth
- Annual billing 20% off
Stacking not stated by Hotjar.
Company Facts
How Hotjar compares with its peers
| Company | Entry price | Last change |
|---|---|---|
M Microsoft | $5 /user/mo, billed annually | Oct 26, 2026 |
C Contentsquare | $39 /mo, billed annually | Oct 26, 2026 |
F Fullstory | Free | Feb 23, 2026 |
L Logrocket | $69 /mo | Jul 6, 2026 |
M Mouseflow | $25 /mo, billed annually | Jan 21, 2026 |
G Glassbox | Contact | — |
Hotjar pricing FAQ
- How much does Hotjar cost?
- Hotjar pricing starts at $39/mo on Experience Analytics Growth, billed annually. Hotjar lists 5 plans on its pricing page; the Voice of Customer Free plan is free.
- Does Hotjar have a free plan?
- Yes. Hotjar's Voice of Customer Free plan is free; paid plans start at $39/mo on Experience Analytics Growth, billed annually.
- What pricing model does Hotjar use?
- Hotjar uses subscription pricing across 5 plans, with a free tier.
- When did Hotjar last change its pricing?
- Oct 26, 2026: Hotjar moves A/B testing from paid add-on to included Pro AI feature.
- How often has Hotjar changed its pricing?
- Pulse has recorded 9 pricing changes for Hotjar since it started tracking on Nov 14, 2023; the pricing page was last captured on Oct 26, 2026.