Mixpanel updates plan positioning.
What happened
Between the Mar 9, 2026 and Mar 16, 2026 captures of Mixpanel's pricing page, Pulse recorded one change: Plan positioning updated across plans. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Oct 19, 2026) lists Growth at $0.28 per 1K events (first 1M included free).
It lands 64 days after Mixpanel's previous change, "Mixpanel Renames Data Warehouse Export to Data Pipelines, Enhancing Clarity and Functionality" (Jan 12, 2026). Mixpanel has been tracked since 2023-11-14.
In the same window Amplitude, Segment, Heap, Hotjar and Adobe also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PositioningPositioning
Plan positioning updated across plans.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Positioning | Plan positioning updated across plans. | Positioning | |
Values as written on Mixpanel's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Mixpanel's pricing page (mixpanel.com) from Mar 9, 2026 and Mar 16, 2026; the change is marked near the top of the page.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Mixpanel, the last 90 days
Full history- Jul 3, 2026improvedMixpanel: Spark AI query builder replaced by Mixpanel Agent
- Jun 23, 2026improvedMixpanel replaces Spark AI with unlimited Agent query builder
- Apr 1, 2026packagingMixpanel Repositions Free and Growth Plans Around Self-Serve Analytics
- Mar 17, 2026packagingMixpanel updates plan positioning. · this change
- Jan 12, 2026improvedMixpanel Renames Data Warehouse Export to Data Pipelines, Enhancing Clarity and Functionality
Across Data & Analytics in the same window
All Data & Analytics changes- AmplitudeMar 16Amplitude adds AI Agents & MCP feature across all plan tiers
- SegmentJan 12Segment Discontinues Unify Plus Plan, Consolidates CDP Tiers and Expands Predictive AI Availability to Lower Tier
- HeapJan 11Heap Downgrades Premier Plan Support from Premium to Standard
- HotjarJan 10Hotjar Introduces User Tests Feature for Unmoderated Testing Across All Paid Plans
- AdobeJan 10Adobe Creativecloud Introduces Firefly Pro Plan at $29.99/mo with Early Access Pricing, Amidst Multiple Price Increases for Other Plans
Questions about this change
Did Mixpanel raise prices in March 2026?
No list-price increase was recorded between Mar 9, 2026 and Mar 16, 2026. The change Pulse detected was a product change: positioning.
What changed on Mixpanel's pricing page between Mar 9, 2026 and Mar 16, 2026?
Plan positioning updated across plans. Pulse compared the captures it took on Mar 9, 2026 and Mar 16, 2026; the before/after table above lists each item as written on the page.
How often does Mixpanel change its pricing?
Pulse recorded 1 other pricing-page change for Mixpanel in the 90 days before this one; the previous change was "Mixpanel Renames Data Warehouse Export to Data Pipelines, Enhancing Clarity and Functionality" on Jan 12, 2026; Mixpanel has been tracked since 2023-11-14.