Mixpanel Enterprise Plan Pricing Now Requires Custom Sales Contact After Major Change
What happened
Between the Jan 1, 2024 and Apr 1, 2024 captures of Mixpanel's pricing page, Pulse recorded 4 changes: Enterprise plan pricing changed from 'Starting at $833/month' to 'Custom plans' requiring contact with sales; Growth plan increased from $20/month to $24/month (20% increase); Personalized onboarding added to Enterprise plan; Shared Data Views for collaboration feature removed from Enterprise plan. Pulse files it as a pricing change (price hidden, price increase, feature added, feature removed) with an upward direction. Pulse's latest capture (Oct 19, 2026) lists Growth at $0.28 per 1K events (first 1M included free).
This is the first pricing-page change Pulse has recorded for Mixpanel. Mixpanel has been tracked since 2023-11-14.
In the same window Segment, Heap, Amplitude, Hotjar and Adobe also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Enterprise · Price visibilityRewordedStarting at $833/monthCustom plans
- Growth · Price+20%$20/month$24/month
- Enterprise · FeatureAdded
BeforeNo Personalized onboarding
AfterPersonalized onboarding
- Enterprise · FeatureRemoved
BeforeShared Data Views for collaboration feature
AfterNot listed
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Enterprise | Price visibility | Starting at $833/month | Custom plans | Reworded |
| Growth | Price | $20/month | $24/month | +20% |
| Enterprise | Feature | No Personalized onboarding | Personalized onboarding | Added |
| Enterprise | Feature | Shared Data Views for collaboration feature | Not listed | Removed |
Values as written on Mixpanel's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Mixpanel's pricing page (mixpanel.com) from Jan 1, 2024 and Apr 1, 2024; the change is marked on the page, where growth price reads $20/month and then $24/month.
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The two full-page captures with this change marked up are free with an account.
Mixpanel, pricing history
Full history- Q4 2024improvedMixpanel Reduces Free Plan Monthly Events from 20 Million to 1 Million, a 95% Decrease
- Q3 2024improvedMixpanel Growth Plan Price Decreased by 14% to $24/month, Enhancing Value for Users
- Q2 2024improvedMixpanel Increases Growth Plan Price by 17% to $28/month Amidst New Features and Enhanced Support Options
- Q1 2024increaseMixpanel Enterprise Plan Pricing Now Requires Custom Sales Contact After Major Change · this change
Across Data & Analytics in the same window
All Data & Analytics changes- SegmentJan 12Segment Discontinues Unify Plus Plan, Consolidates CDP Tiers and Expands Predictive AI Availability to Lower Tier
- HeapJan 11Heap Downgrades Premier Plan Support from Premium to Standard
- AmplitudeJan 10Amplitude Introduces AI-Powered Recommendations and Real-Time Streaming to Enhance Enterprise and Growth Plans
- HotjarJan 10Hotjar Introduces User Tests Feature for Unmoderated Testing Across All Paid Plans
- AdobeJan 10Adobe Creativecloud Introduces Firefly Pro Plan at $29.99/mo with Early Access Pricing, Amidst Multiple Price Increases for Other Plans
Questions about this change
Did Mixpanel raise prices in April 2024?
Yes. Pulse captured Mixpanel's pricing page on Jan 1, 2024 and again on Apr 1, 2024 and recorded 1 price increase: Growth: $20/month → $24/month (+20%).
What changed on Mixpanel's pricing page between Jan 1, 2024 and Apr 1, 2024?
Enterprise price visibility: Starting at $833/month → Custom plans, reworded; Growth price: $20/month → $24/month (+20%); Enterprise feature: No Personalized onboarding → Personalized onboarding, added; Enterprise feature: Shared Data Views for collaboration feature → Not listed, removed. Pulse compared the captures it took on Jan 1, 2024 and Apr 1, 2024; the before/after table above lists each item as written on the page.
How often does Mixpanel change its pricing?
Pulse recorded 0 other pricing-page changes for Mixpanel in the 90 days before this one; Mixpanel has been tracked since 2023-11-14.