Mixpanel replaces Spark AI with unlimited Agent query builder
What happened
Between the Jun 15, 2026 and Jun 22, 2026 captures of Mixpanel's pricing page, Pulse recorded one change: Spark AI query builder (with 30/60/300 queries/month per-plan limits) replaced by Mixpanel Agent row with no per-plan query limits shown in the feature comparison table. Pulse files it as a product change (feature change) with a neutral direction. Pulse's latest capture (Oct 19, 2026) lists Growth at $0.28 per 1K events (first 1M included free).
It lands 83 days after Mixpanel's previous change, "Mixpanel Repositions Free and Growth Plans Around Self-Serve Analytics" (Apr 1, 2026). Mixpanel has been tracked since 2023-11-14.
In the same window Google, Segment, Amplitude, Adobe and Hotjar also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · FeatureFeature change
Spark AI query builder (with 30/60/300 queries/month per-plan limits) replaced by Mixpanel Agent row with no per-plan query limits shown in the feature comparison table.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | Spark AI query builder (with 30/60/300 queries/month per-plan limits) replaced by Mixpanel Agent row with no per-plan query limits shown in the feature comparison table. | Feature change | |
Values as written on Mixpanel's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Mixpanel's pricing page (mixpanel.com) from Jun 15, 2026 and Jun 22, 2026; the change is marked around the middle of the page.
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Mixpanel, the last 90 days
Full history- Aug 10, 2026improvedMixpanel: Replaced Mixpanel Agent with Web analytics + Spark AI query builder
- Aug 4, 2026improvedMixpanel: Audit logs added to Governance & Security table
- Jul 3, 2026improvedMixpanel: Spark AI query builder replaced by Mixpanel Agent
- Jun 23, 2026improvedMixpanel replaces Spark AI with unlimited Agent query builder · this change
- Apr 1, 2026packagingMixpanel Repositions Free and Growth Plans Around Self-Serve Analytics
Across Data & Analytics in the same window
All Data & Analytics changes- GoogleJun 8Google Cloud reveals AI Commerce Search pricing at $2.50/1K
- SegmentJun 2Segment renames plans to Customer Data Pipeline and Platform
- AmplitudeJun 1Amplitude launches Zoning Insights with AI recommendations and exports
- AdobeApr 27Adobe Creativecloud extends Firefly 50%-off promo deadline to May 20
- HotjarApr 13Hotjar redirects users to Contentsquare, signals full platform merger
Questions about this change
Did Mixpanel raise prices in June 2026?
No list-price increase was recorded between Jun 15, 2026 and Jun 22, 2026. The change Pulse detected was a product change: feature change.
What changed on Mixpanel's pricing page between Jun 15, 2026 and Jun 22, 2026?
Spark AI query builder (with 30/60/300 queries/month per-plan limits) replaced by Mixpanel Agent row with no per-plan query limits shown in the feature comparison table. Pulse compared the captures it took on Jun 15, 2026 and Jun 22, 2026; the before/after table above lists each item as written on the page.
How often does Mixpanel change its pricing?
Pulse recorded 1 other pricing-page change for Mixpanel in the 90 days before this one; the previous change was "Mixpanel Repositions Free and Growth Plans Around Self-Serve Analytics" on Apr 1, 2026; Mixpanel has been tracked since 2023-11-14.