Mixpanel cuts Growth yearly price to $100/month at 18M events a year
What happened
Between the Oct 12, 2026 and Oct 19, 2026 captures of Mixpanel's pricing page, Pulse recorded one change: Growth plan estimator at 18M events/year: yearly-billed price fell from $120/month to $100/month ($1,200 total annual cost); monthly-billed price unchanged at $140. Pulse files it as a pricing change (price decrease) with a downward direction. The current page lists Growth at $0.28 per 1K events (first 1M included free).
It lands 42 days after Mixpanel's previous change, "Mixpanel touts free Experiments and Feature Flags in new banner" (Sep 7, 2026). Before that Pulse recorded "Experiments & Feature Flags Move from Add-on to Included Usage" (Aug 31, 2026), "Mixpanel: Agent query caps removed + AI-Powered Data Governance added" (Aug 24, 2026) and "Mixpanel: Replaced Mixpanel Agent with Web analytics + Spark AI query builder" (Aug 10, 2026). Mixpanel has been tracked since 2023-11-14.
In the same window Google and Amplitude also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Growth · Price−17%$120/month$100/month
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Growth | Price | $120/month | $100/month | −17% |
Values as written on Mixpanel's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Mixpanel's pricing page (mixpanel.com) from Oct 12, 2026 and Oct 19, 2026; the change is marked near the top of the page, where growth price reads $120/month and then $100/month.
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The two full-page captures with this change marked up are free with an account.
Mixpanel, the last 90 days
Full history- Oct 19, 2026decreaseMixpanel cuts Growth yearly price to $100/month at 18M events a year · this change
- Sep 7, 2026packagingMixpanel touts free Experiments and Feature Flags in new banner
- Aug 31, 2026improvedExperiments & Feature Flags Move from Add-on to Included Usage
- Aug 24, 2026improvedMixpanel: Agent query caps removed + AI-Powered Data Governance added
- Aug 10, 2026improvedMixpanel: Replaced Mixpanel Agent with Web analytics + Spark AI query builder
- Aug 4, 2026improvedMixpanel: Audit logs added to Governance & Security table
Across Data & Analytics in the same window
All Data & Analytics changesQuestions about this change
Did Mixpanel raise prices in October 2026?
No — prices went down. Between Oct 12, 2026 and Oct 19, 2026 Mixpanel's pricing page showed 1 price cut: Growth: $120/month → $100/month (−17%).
What changed on Mixpanel's pricing page between Oct 12, 2026 and Oct 19, 2026?
Growth price: $120/month → $100/month (−17%). Pulse compared the captures it took on Oct 12, 2026 and Oct 19, 2026; the before/after table above lists each item as written on the page.
How often does Mixpanel change its pricing?
Pulse recorded 5 other pricing-page changes for Mixpanel in the 90 days before this one; the previous change was "Mixpanel touts free Experiments and Feature Flags in new banner" on Sep 7, 2026; Mixpanel has been tracked since 2023-11-14.