Mixpanel Increases Growth Plan Price by 17% to $28/month Amidst New Features and Enhanced Support Options
What changed
Campaign reporting feature added to Growth and Enterprise plans
Cross-product analytics feature added to Growth and Enterprise plans
Anomaly detection feature added to Growth and Enterprise plans
Multi-touch attribution feature added to Growth and Enterprise plans
Mirror data warehouse tables feature added as add-on
Cart analysis feature added to Growth and Enterprise plans
Data quality monitoring feature added to Enterprise plan
Sensitive data classification & protection feature added to Enterprise plan
Support structure updated with explicit SLA tiers: Standard Support (Free), 24/5 Support (Growth), 24/7 Support (Enterprise)
Starter plan renamed to Free
Event owners feature added to Enterprise plan
Professional services added to Enterprise plan
Compartmentalized data access feature added to Enterprise plan
Experiment reporting feature added to Growth and Enterprise plans
Spark AI query builder limits added: 30 queries/month (Free), 60 queries/month (Growth), 300 queries/month (Enterprise)
Signal correlation analysis feature added to Growth and Enterprise plans
Growth plan starting price increased from $24/month to $28/month (17% increase)
Root cause analysis feature added to Growth and Enterprise plans
Before and after
Apr 1, 2024 vs Jul 1, 2024Campaign reporting feature added to Growth and Enterprise plans
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