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HomeMixpanelAll changesGrowth price raised 17%
Mixpanel
Pricing changeFeature addedFeature changePlan renamedApr 1 → Jul 1, 2024

Mixpanel Increases Growth Plan Price by 17% to $28/month Amidst New Features and Enhanced Support Options

Data & AnalyticsDirection: up
The changeGrowth: price up 17%
BeforeApr 1$24/month
AfterJul 1$28/month
+17%
18 changes2 capturesApr 1, 2024 → Jul 1, 2024

What happened

Between the Apr 1, 2024 and Jul 1, 2024 captures of Mixpanel's pricing page, Pulse recorded 18 changes: Campaign reporting feature added to Growth and Enterprise plans; Cross-product analytics feature added to Growth and Enterprise plans; Anomaly detection feature added to Growth and Enterprise plans; Multi-touch attribution feature added to Growth and Enterprise plans; Mirror data warehouse tables feature added as add-on; Cart analysis feature added to Growth and Enterprise plans; Data quality monitoring feature added to Enterprise plan; Sensitive data classification & protection feature added to Enterprise plan; Support structure updated with explicit SLA tiers: Standard Support (Free), 24/5 Support (Growth), 24/7 Support (Enterprise); Starter plan renamed to Free; Event owners feature added to Enterprise plan; Professional services added to Enterprise plan; Compartmentalized data access feature added to Enterprise plan; Experiment reporting feature added to Growth and Enterprise plans; Spark AI query builder limits added: 30 queries/month (Free), 60 queries/month (Growth), 300 queries/month (Enterprise); Signal correlation analysis feature added to Growth and Enterprise plans; Growth plan starting price increased from $24/month to $28/month (17% increase); Root cause analysis feature added to Growth and Enterprise plans. Pulse files it as a pricing change (feature added, feature change, plan renamed, limit lowered, price increase) with an upward direction. Pulse's latest capture (Nov 9, 2026) lists Growth at $0.28 per 1K events (first 1M included free).

Mixpanel's previous recorded change was "Mixpanel Enterprise Plan Pricing Now Requires Custom Sales Contact After Major Change" (Q1 2024). Mixpanel has been tracked since 2023-11-14.

In the same window Segment, Heap, Amplitude, Hotjar and Adobe also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.

  • Growth, EnterpriseFeature
    Added

    BeforeNot listed

    AfterCampaign reporting feature

  • Growth, EnterpriseFeature
    Added

    BeforeNot listed

    AfterCross-product analytics feature

  • Growth, EnterpriseFeature
    Added

    BeforeNot listed

    AfterAnomaly detection feature

  • Growth, EnterpriseFeature
    Added

    BeforeNot listed

    AfterMulti-touch attribution feature

  • —Feature
    Added

    BeforeNot listed

    AfterMirror data warehouse tables feature

  • Growth, EnterpriseFeature
    Added
    Not listedCart analysis feature
  • EnterpriseFeature
    Added

    BeforeNot listed

    AfterData quality monitoring feature

  • EnterpriseFeature
    Added

    BeforeNot listed

    AfterSensitive data classification & protection feature

  • Growth, EnterpriseFeature
    Feature change

    Support structure updated with explicit SLA tiers: Standard Support (Free), 24/5 Support (Growth), 24/7 Support (Enterprise)

  • StarterPlan
    Renamed
    Starter planFree
  • EnterpriseFeature
    Added
    Not listedEvent owners feature
  • EnterpriseFeature
    Added
    Not listedProfessional services
  • EnterpriseFeature
    Added

    BeforeNot listed

    AfterCompartmentalized data access feature

  • Growth, EnterpriseFeature
    Added

    BeforeNot listed

    AfterExperiment reporting feature

  • Growth, EnterpriseLimit
    Added

    BeforeNot listed

    AfterSpark AI query builder limits

  • Growth, EnterpriseFeature
    Added

    BeforeNot listed

    AfterSignal correlation analysis feature

  • GrowthPrice
    +17%
    $24/month$28/month
  • Growth, EnterpriseFeature
    Added

    BeforeNot listed

    AfterRoot cause analysis feature

Values as written on Mixpanel's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.

Evidence

The two captures Pulse compared

Full-page captures of Mixpanel's pricing page (mixpanel.com) from Apr 1, 2024 and Jul 1, 2024; the change is marked on the page, where growth price reads $24/month and then $28/month.

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The two full-page captures with this change marked up are free with an account.

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Mixpanel, the last 90 days

Full history
  1. Q1 2025PackagingMixpanel Transitions to Freemium Consumption-Based Pricing, Offering 1M Monthly Events Free
  2. Q4 2024PackagingMixpanel Reduces Free Plan Monthly Events from 20 Million to 1 Million, a 95% Decrease
  3. Q3 2024Price decreaseMixpanel Growth Plan Price Decreased by 14% to $24/month, Enhancing Value for Users
  4. Q2 2024Price increaseMixpanel Increases Growth Plan Price by 17% to $28/month Amidst New Features and Enhanced Support Options This change
  5. Q1 2024Price increaseMixpanel Enterprise Plan Pricing Now Requires Custom Sales Contact After Major Change

Across Data & Analytics in the same window

All Data & Analytics changes
  1. SegmentJan 12Segment Discontinues Unify Plus Plan, Consolidates CDP Tiers and Expands Predictive AI Availability to Lower Tier
  2. HeapJan 11Heap Downgrades Premier Plan Support from Premium to Standard
  3. AmplitudeJan 10Amplitude Introduces AI-Powered Recommendations and Real-Time Streaming to Enhance Enterprise and Growth Plans
  4. HotjarJan 10Hotjar Introduces User Tests Feature for Unmoderated Testing Across All Paid Plans
  5. AdobeJan 10Adobe Creativecloud Introduces Firefly Pro Plan at $29.99/mo with Early Access Pricing, Amidst Multiple Price Increases for Other Plans

Questions about this change

Did Mixpanel raise prices in July 2024?

Yes. Pulse captured Mixpanel's pricing page on Apr 1, 2024 and again on Jul 1, 2024 and recorded 1 price increase: Growth: $24/month → $28/month (+17%).

What changed on Mixpanel's pricing page between Apr 1, 2024 and Jul 1, 2024?

Growth, Enterprise feature added: Campaign reporting feature; Growth, Enterprise feature added: Cross-product analytics feature; Growth, Enterprise feature added: Anomaly detection feature; Growth, Enterprise feature added: Multi-touch attribution feature; feature added: Mirror data warehouse tables feature; Growth, Enterprise feature added: Cart analysis feature; Enterprise feature added: Data quality monitoring feature; Enterprise feature added: Sensitive data classification & protection feature; Support structure updated with explicit SLA tiers: Standard Support (Free), 24/5 Support (Growth), 24/7 Support (Enterprise); Starter plan: Starter plan → Free, renamed; Enterprise feature added: Event owners feature; Enterprise feature added: Professional services; Enterprise feature added: Compartmentalized data access feature; Growth, Enterprise feature added: Experiment reporting feature; Growth, Enterprise limit added: Spark AI query builder limits; Growth, Enterprise feature added: Signal correlation analysis feature; Growth price: $24/month → $28/month (+17%); Growth, Enterprise feature added: Root cause analysis feature. Pulse compared the captures it took on Apr 1, 2024 and Jul 1, 2024; the before/after table above lists each item as written on the page.

How often does Mixpanel change its pricing?

Pulse recorded 1 other pricing-page change for Mixpanel in the 90 days before this one; the previous change was "Mixpanel Enterprise Plan Pricing Now Requires Custom Sales Contact After Major Change" in Q1 2024; Mixpanel has been tracked since 2023-11-14.

Mixpanel Increases Growth Plan Price by 17% to $28/month Amidst New Features and Enhanced Support Options — Jul 1, 2024 · PricingSaaS Pulse