Mixpanel Increases Growth Plan Price by 17% to $28/month Amidst New Features and Enhanced Support Options
What happened
Between the Apr 1, 2024 and Jul 1, 2024 captures of Mixpanel's pricing page, Pulse recorded 18 changes: Campaign reporting feature added to Growth and Enterprise plans; Cross-product analytics feature added to Growth and Enterprise plans; Anomaly detection feature added to Growth and Enterprise plans; Multi-touch attribution feature added to Growth and Enterprise plans; Mirror data warehouse tables feature added as add-on; Cart analysis feature added to Growth and Enterprise plans; Data quality monitoring feature added to Enterprise plan; Sensitive data classification & protection feature added to Enterprise plan; Support structure updated with explicit SLA tiers: Standard Support (Free), 24/5 Support (Growth), 24/7 Support (Enterprise); Starter plan renamed to Free; Event owners feature added to Enterprise plan; Professional services added to Enterprise plan; Compartmentalized data access feature added to Enterprise plan; Experiment reporting feature added to Growth and Enterprise plans; Spark AI query builder limits added: 30 queries/month (Free), 60 queries/month (Growth), 300 queries/month (Enterprise); Signal correlation analysis feature added to Growth and Enterprise plans; Growth plan starting price increased from $24/month to $28/month (17% increase); Root cause analysis feature added to Growth and Enterprise plans. Pulse files it as a pricing change (feature added, feature change, plan renamed, threshold added, price increase) with an upward direction. Pulse's latest capture (Oct 19, 2026) lists Growth at $0.28 per 1K events (first 1M included free).
Mixpanel's previous recorded change was "Mixpanel Enterprise Plan Pricing Now Requires Custom Sales Contact After Major Change" (Q1 2024). Mixpanel has been tracked since 2023-11-14.
In the same window Segment, Heap, Amplitude, Hotjar and Adobe also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Growth, Enterprise · FeatureAdded
BeforeNo Campaign reporting feature
AfterCampaign reporting feature
- Growth, Enterprise · FeatureAdded
BeforeNot listed
AfterCross-product analytics feature
- Growth, Enterprise · FeatureAdded
BeforeNo Anomaly detection feature
AfterAnomaly detection feature
- Growth, Enterprise · FeatureAdded
BeforeNot listed
AfterMulti-touch attribution feature
- — · FeatureAdded
BeforeNot listed
AfterMirror data warehouse tables feature
- Growth, Enterprise · FeatureAddedNo Cart analysis featureCart analysis feature
- Enterprise · FeatureAdded
BeforeNot listed
AfterData quality monitoring feature
- Enterprise · FeatureAdded
BeforeNot listed
AfterSensitive data classification & protection feature
- Growth, Enterprise · FeatureFeature change
Support structure updated with explicit SLA tiers: Standard Support (Free), 24/5 Support (Growth), 24/7 Support (Enterprise)
- Starter · PlanRenamedStarter planFree
- Enterprise · FeatureAddedNo Event owners featureEvent owners feature
- Enterprise · FeatureAddedNo Professional servicesProfessional services
- Enterprise · FeatureAdded
BeforeNot listed
AfterCompartmentalized data access feature
- Growth, Enterprise · FeatureAdded
BeforeNo Experiment reporting feature
AfterExperiment reporting feature
- Growth, Enterprise · LimitAdded
BeforeNo Spark AI query builder limits
AfterSpark AI query builder limits
- Growth, Enterprise · FeatureAdded
BeforeNot listed
AfterSignal correlation analysis feature
- Growth · Price+17%$24/month$28/month
- Growth, Enterprise · FeatureAdded
BeforeNo Root cause analysis feature
AfterRoot cause analysis feature
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Growth, Enterprise | Feature | No Campaign reporting feature | Campaign reporting feature | Added |
| Growth, Enterprise | Feature | Not listed | Cross-product analytics feature | Added |
| Growth, Enterprise | Feature | No Anomaly detection feature | Anomaly detection feature | Added |
| Growth, Enterprise | Feature | Not listed | Multi-touch attribution feature | Added |
| — | Feature | Not listed | Mirror data warehouse tables feature | Added |
| Growth, Enterprise | Feature | No Cart analysis feature | Cart analysis feature | Added |
| Enterprise | Feature | Not listed | Data quality monitoring feature | Added |
| Enterprise | Feature | Not listed | Sensitive data classification & protection feature | Added |
| Growth, Enterprise | Feature | Support structure updated with explicit SLA tiers: Standard Support (Free), 24/5 Support (Growth), 24/7 Support (Enterprise) | Feature change | |
| Starter | Plan | Starter plan | Free | Renamed |
| Enterprise | Feature | No Event owners feature | Event owners feature | Added |
| Enterprise | Feature | No Professional services | Professional services | Added |
| Enterprise | Feature | Not listed | Compartmentalized data access feature | Added |
| Growth, Enterprise | Feature | No Experiment reporting feature | Experiment reporting feature | Added |
| Growth, Enterprise | Limit | No Spark AI query builder limits | Spark AI query builder limits | Added |
| Growth, Enterprise | Feature | Not listed | Signal correlation analysis feature | Added |
| Growth | Price | $24/month | $28/month | +17% |
| Growth, Enterprise | Feature | No Root cause analysis feature | Root cause analysis feature | Added |
Values as written on Mixpanel's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Mixpanel's pricing page (mixpanel.com) from Apr 1, 2024 and Jul 1, 2024; the change is marked on the page, where growth price reads $24/month and then $28/month.
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The two full-page captures with this change marked up are free with an account.
Mixpanel, the last 90 days
Full history- Q1 2025packagingMixpanel Transitions to Freemium Consumption-Based Pricing, Offering 1M Monthly Events Free
- Q4 2024improvedMixpanel Reduces Free Plan Monthly Events from 20 Million to 1 Million, a 95% Decrease
- Q3 2024improvedMixpanel Growth Plan Price Decreased by 14% to $24/month, Enhancing Value for Users
- Q2 2024improvedMixpanel Increases Growth Plan Price by 17% to $28/month Amidst New Features and Enhanced Support Options · this change
- Q1 2024increaseMixpanel Enterprise Plan Pricing Now Requires Custom Sales Contact After Major Change
Across Data & Analytics in the same window
All Data & Analytics changes- SegmentJan 12Segment Discontinues Unify Plus Plan, Consolidates CDP Tiers and Expands Predictive AI Availability to Lower Tier
- HeapJan 11Heap Downgrades Premier Plan Support from Premium to Standard
- AmplitudeJan 10Amplitude Introduces AI-Powered Recommendations and Real-Time Streaming to Enhance Enterprise and Growth Plans
- HotjarJan 10Hotjar Introduces User Tests Feature for Unmoderated Testing Across All Paid Plans
- AdobeJan 10Adobe Creativecloud Introduces Firefly Pro Plan at $29.99/mo with Early Access Pricing, Amidst Multiple Price Increases for Other Plans
Questions about this change
Did Mixpanel raise prices in July 2024?
Yes. Pulse captured Mixpanel's pricing page on Apr 1, 2024 and again on Jul 1, 2024 and recorded 1 price increase: Growth: $24/month → $28/month (+17%).
What changed on Mixpanel's pricing page between Apr 1, 2024 and Jul 1, 2024?
Growth, Enterprise feature: No Campaign reporting feature → Campaign reporting feature, added; Growth, Enterprise feature: Not listed → Cross-product analytics feature, added; Growth, Enterprise feature: No Anomaly detection feature → Anomaly detection feature, added; Growth, Enterprise feature: Not listed → Multi-touch attribution feature, added; feature: Not listed → Mirror data warehouse tables feature, added; Growth, Enterprise feature: No Cart analysis feature → Cart analysis feature, added; Enterprise feature: Not listed → Data quality monitoring feature, added; Enterprise feature: Not listed → Sensitive data classification & protection feature, added; Support structure updated with explicit SLA tiers: Standard Support (Free), 24/5 Support (Growth), 24/7 Support (Enterprise); Starter plan: Starter plan → Free, renamed; Enterprise feature: No Event owners feature → Event owners feature, added; Enterprise feature: No Professional services → Professional services, added; Enterprise feature: Not listed → Compartmentalized data access feature, added; Growth, Enterprise feature: No Experiment reporting feature → Experiment reporting feature, added; Growth, Enterprise limit: No Spark AI query builder limits → Spark AI query builder limits, added; Growth, Enterprise feature: Not listed → Signal correlation analysis feature, added; Growth price: $24/month → $28/month (+17%); Growth, Enterprise feature: No Root cause analysis feature → Root cause analysis feature, added. Pulse compared the captures it took on Apr 1, 2024 and Jul 1, 2024; the before/after table above lists each item as written on the page.
How often does Mixpanel change its pricing?
Pulse recorded 1 other pricing-page change for Mixpanel in the 90 days before this one; the previous change was "Mixpanel Enterprise Plan Pricing Now Requires Custom Sales Contact After Major Change" in Q1 2024; Mixpanel has been tracked since 2023-11-14.