Mixpanel Removes Key Data Warehouse Features While Adding Feature Flags and Metric Trees for Growth and Enterprise Plans
What happened
Between the Jul 4, 2025 and Oct 5, 2025 captures of Mixpanel's pricing page, Pulse recorded 5 changes: Metric Trees added as available feature (available as add-on for Growth and Enterprise plans); Mirror data warehouse tables removed from feature list; Data warehouse ingestion removed from feature list; Data warehouse connectors added to feature list; Feature Flags added as available feature (available as add-on for Growth and Enterprise plans). Pulse files it as a product change (feature added, feature removed) with an upward direction. Pulse's latest capture (Oct 19, 2026) lists Growth at $0.28 per 1K events (first 1M included free).
Mixpanel's previous recorded change was "Mixpanel Transitions to Freemium Consumption-Based Pricing, Offering 1M Monthly Events Free" (Q1 2025). Before that Pulse recorded "Mixpanel Reduces Free Plan Monthly Events from 20 Million to 1 Million, a 95% Decrease" (Q4 2024), "Mixpanel Growth Plan Price Decreased by 14% to $24/month, Enhancing Value for Users" (Q3 2024) and "Mixpanel Increases Growth Plan Price by 17% to $28/month Amidst New Features and Enhanced Support Options" (Q2 2024). Mixpanel has been tracked since 2023-11-14.
In the same window Segment, Heap, Amplitude, Hotjar and Adobe also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Growth, Enterprise · FeatureAddedNo Metric TreesMetric Trees
- — · FeatureRemoved
BeforeMirror data warehouse tables
AfterNo Mirror data warehouse tables
- — · FeatureRemoved
BeforeData warehouse ingestion
AfterNo Data warehouse ingestion
- — · FeatureAdded
BeforeNo Data warehouse connectors
AfterData warehouse connectors
- Growth, Enterprise · FeatureAddedNo Feature FlagsFeature Flags
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Growth, Enterprise | Feature | No Metric Trees | Metric Trees | Added |
| — | Feature | Mirror data warehouse tables | No Mirror data warehouse tables | Removed |
| — | Feature | Data warehouse ingestion | No Data warehouse ingestion | Removed |
| — | Feature | No Data warehouse connectors | Data warehouse connectors | Added |
| Growth, Enterprise | Feature | No Feature Flags | Feature Flags | Added |
Values as written on Mixpanel's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Mixpanel's pricing page (mixpanel.com) from Jul 4, 2025 and Oct 5, 2025; the change is marked on the page, where Metric Trees now appears.
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Mixpanel, pricing history
Full history- Apr 1, 2026packagingMixpanel Repositions Free and Growth Plans Around Self-Serve Analytics
- Mar 17, 2026packagingMixpanel updates plan positioning.
- Jan 12, 2026improvedMixpanel Renames Data Warehouse Export to Data Pipelines, Enhancing Clarity and Functionality
- Q3 2025packagingMixpanel Removes Key Data Warehouse Features While Adding Feature Flags and Metric Trees for Growth and Enterprise Plans · this change
- Q1 2025packagingMixpanel Transitions to Freemium Consumption-Based Pricing, Offering 1M Monthly Events Free
- Q4 2024improvedMixpanel Reduces Free Plan Monthly Events from 20 Million to 1 Million, a 95% Decrease
- Q3 2024improvedMixpanel Growth Plan Price Decreased by 14% to $24/month, Enhancing Value for Users
- Q2 2024improvedMixpanel Increases Growth Plan Price by 17% to $28/month Amidst New Features and Enhanced Support Options
- Q1 2024increaseMixpanel Enterprise Plan Pricing Now Requires Custom Sales Contact After Major Change
Across Data & Analytics in the same window
All Data & Analytics changes- SegmentJan 12Segment Discontinues Unify Plus Plan, Consolidates CDP Tiers and Expands Predictive AI Availability to Lower Tier
- HeapJan 11Heap Downgrades Premier Plan Support from Premium to Standard
- AmplitudeJan 10Amplitude Introduces AI-Powered Recommendations and Real-Time Streaming to Enhance Enterprise and Growth Plans
- HotjarJan 10Hotjar Introduces User Tests Feature for Unmoderated Testing Across All Paid Plans
- AdobeJan 10Adobe Creativecloud Introduces Firefly Pro Plan at $29.99/mo with Early Access Pricing, Amidst Multiple Price Increases for Other Plans
Questions about this change
Did Mixpanel raise prices in October 2025?
No list-price increase was recorded between Jul 4, 2025 and Oct 5, 2025. The change Pulse detected was a product change: feature added, feature removed.
What changed on Mixpanel's pricing page between Jul 4, 2025 and Oct 5, 2025?
Growth, Enterprise feature: No Metric Trees → Metric Trees, added; feature: Mirror data warehouse tables → No Mirror data warehouse tables, removed; feature: Data warehouse ingestion → No Data warehouse ingestion, removed; feature: No Data warehouse connectors → Data warehouse connectors, added; Growth, Enterprise feature: No Feature Flags → Feature Flags, added. Pulse compared the captures it took on Jul 4, 2025 and Oct 5, 2025; the before/after table above lists each item as written on the page.
How often does Mixpanel change its pricing?
Pulse recorded 0 other pricing-page changes for Mixpanel in the 90 days before this one; the previous change was "Mixpanel Transitions to Freemium Consumption-Based Pricing, Offering 1M Monthly Events Free" in Q1 2025; Mixpanel has been tracked since 2023-11-14.