Mixpanel Growth Plan Price Decreased by 14% to $24/month, Enhancing Value for Users
What happened
Between the Jul 1, 2024 and Oct 1, 2024 captures of Mixpanel's pricing page, Pulse recorded 3 changes: Enterprise plan feature updated from 'Custom pricing and terms' to 'Custom session replay volumes'; Session replays feature added to Analytics section with custom availability for Enterprise plan; Growth plan decreased from $28/month to $24/month (14% decrease). Pulse files it as a pricing change (feature change, feature added, price decrease) with a downward direction. Pulse's latest capture (Oct 19, 2026) lists Growth at $0.28 per 1K events (first 1M included free).
Mixpanel's previous recorded change was "Mixpanel Increases Growth Plan Price by 17% to $28/month Amidst New Features and Enhanced Support Options" (Q2 2024). Mixpanel has been tracked since 2023-11-14.
In the same window Segment, Heap, Amplitude, Hotjar and Adobe also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Enterprise · FeatureReworded
BeforeCustom pricing and terms
AfterCustom session replay volumes
- Enterprise · FeatureAdded
BeforeNo Session replays feature
AfterSession replays feature
- Growth · Price−14%$28/month$24/month
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Enterprise | Feature | Custom pricing and terms | Custom session replay volumes | Reworded |
| Enterprise | Feature | No Session replays feature | Session replays feature | Added |
| Growth | Price | $28/month | $24/month | −14% |
Values as written on Mixpanel's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Mixpanel's pricing page (mixpanel.com) from Jul 1, 2024 and Oct 1, 2024; the change is marked on the page, where growth price reads $28/month and then $24/month.
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The two full-page captures with this change marked up are free with an account.
Mixpanel, the last 90 days
Full history- Q3 2025packagingMixpanel Removes Key Data Warehouse Features While Adding Feature Flags and Metric Trees for Growth and Enterprise Plans
- Q1 2025packagingMixpanel Transitions to Freemium Consumption-Based Pricing, Offering 1M Monthly Events Free
- Q4 2024improvedMixpanel Reduces Free Plan Monthly Events from 20 Million to 1 Million, a 95% Decrease
- Q3 2024improvedMixpanel Growth Plan Price Decreased by 14% to $24/month, Enhancing Value for Users · this change
- Q2 2024improvedMixpanel Increases Growth Plan Price by 17% to $28/month Amidst New Features and Enhanced Support Options
Across Data & Analytics in the same window
All Data & Analytics changes- SegmentJan 12Segment Discontinues Unify Plus Plan, Consolidates CDP Tiers and Expands Predictive AI Availability to Lower Tier
- HeapJan 11Heap Downgrades Premier Plan Support from Premium to Standard
- AmplitudeJan 10Amplitude Introduces AI-Powered Recommendations and Real-Time Streaming to Enhance Enterprise and Growth Plans
- HotjarJan 10Hotjar Introduces User Tests Feature for Unmoderated Testing Across All Paid Plans
- AdobeJan 10Adobe Creativecloud Introduces Firefly Pro Plan at $29.99/mo with Early Access Pricing, Amidst Multiple Price Increases for Other Plans
Questions about this change
Did Mixpanel raise prices in October 2024?
No — prices went down. Between Jul 1, 2024 and Oct 1, 2024 Mixpanel's pricing page showed 1 price cut: Growth: $28/month → $24/month (−14%).
What changed on Mixpanel's pricing page between Jul 1, 2024 and Oct 1, 2024?
Enterprise feature: Custom pricing and terms → Custom session replay volumes, reworded; Enterprise feature: No Session replays feature → Session replays feature, added; Growth price: $28/month → $24/month (−14%). Pulse compared the captures it took on Jul 1, 2024 and Oct 1, 2024; the before/after table above lists each item as written on the page.
How often does Mixpanel change its pricing?
Pulse recorded 1 other pricing-page change for Mixpanel in the 90 days before this one; the previous change was "Mixpanel Increases Growth Plan Price by 17% to $28/month Amidst New Features and Enhanced Support Options" in Q2 2024; Mixpanel has been tracked since 2023-11-14.