Mixpanel: Replaced Mixpanel Agent with Web analytics + Spark AI query builder
What happened
Between the Aug 3, 2026 and Aug 10, 2026 captures of Mixpanel's pricing page, Pulse recorded one change: Mixpanel Agent row removed from comparison table (was included across Free/Growth/Enterprise); Web analytics and Spark AI query builder (30/60/300 queries/month) added to comparison table. In detail: Removed the Mixpanel Agent row (previously included across Free/Growth/Enterprise) from the comparison table; replaced with new Web analytics and Spark AI query builder rows (30/60/300 queries per month on Free/Growth/Enterprise). Pulse files it as a product change (feature added) with an upward direction. Pulse's latest capture (Oct 19, 2026) lists Growth at $0.28 per 1K events (first 1M included free).
It lands 6 days after Mixpanel's previous change, "Mixpanel: Audit logs added to Governance & Security table" (Aug 4, 2026). Before that Pulse recorded "Mixpanel: Spark AI query builder replaced by Mixpanel Agent" (Jul 3, 2026) and "Mixpanel replaces Spark AI with unlimited Agent query builder" (Jun 23, 2026). Mixpanel has been tracked since 2023-11-14.
In the same window Amplitude, Google, Adobe, Hotjar and Segment also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Growth, Enterprise · FeatureRemovedMixpanel Agent rowNo Mixpanel Agent row
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Growth, Enterprise | Feature | Mixpanel Agent row | No Mixpanel Agent row | Removed |
Values as written on Mixpanel's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Mixpanel's pricing page (mixpanel.com) from Aug 3, 2026 and Aug 10, 2026; the change is marked around the middle of the page, where the Mixpanel Agent row no longer appears.
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The two full-page captures with this change marked up are free with an account.
Mixpanel, the last 90 days
Full history- Sep 7, 2026packagingMixpanel touts free Experiments and Feature Flags in new banner
- Aug 31, 2026improvedExperiments & Feature Flags Move from Add-on to Included Usage
- Aug 24, 2026improvedMixpanel: Agent query caps removed + AI-Powered Data Governance added
- Aug 10, 2026improvedMixpanel: Replaced Mixpanel Agent with Web analytics + Spark AI query builder · this change
- Aug 4, 2026improvedMixpanel: Audit logs added to Governance & Security table
- Jul 3, 2026improvedMixpanel: Spark AI query builder replaced by Mixpanel Agent
- Jun 23, 2026improvedMixpanel replaces Spark AI with unlimited Agent query builder
Across Data & Analytics in the same window
All Data & Analytics changes- AmplitudeJul 13Amplitude: Growth/Enterprise shift to event-based pricing (was unlimited MTU)
- GoogleJul 6Google Vertexai delays Agent Gateway billing to July 13, extends free window
- AdobeJul 3Adobe Creativecloud CC: added Firefly Pro Plus + Acrobat Express, cut Stock AI Studio price + 2 more
- HotjarJul 3Hotjar (Contentsquare): Growth/Pro project limits increased
- SegmentJun 2Segment renames plans to Customer Data Pipeline and Platform
Questions about this change
Did Mixpanel raise prices in August 2026?
No list-price increase was recorded between Aug 3, 2026 and Aug 10, 2026. The change Pulse detected was a product change: feature added.
What changed on Mixpanel's pricing page between Aug 3, 2026 and Aug 10, 2026?
Growth, Enterprise feature: Mixpanel Agent row → No Mixpanel Agent row, removed. Pulse compared the captures it took on Aug 3, 2026 and Aug 10, 2026; the before/after table above lists each item as written on the page.
How often does Mixpanel change its pricing?
Pulse recorded 3 other pricing-page changes for Mixpanel in the 90 days before this one; the previous change was "Mixpanel: Audit logs added to Governance & Security table" on Aug 4, 2026; Mixpanel has been tracked since 2023-11-14.