Mixpanel Transitions to Freemium Consumption-Based Pricing, Offering 1M Monthly Events Free
What happened
Between the Jan 1, 2025 and Apr 1, 2025 captures of Mixpanel's pricing page, Pulse recorded one change: Growth plan pricing model changed from flat rate starting at $24/month (for 10K events, scales with events) to freemium consumption-based model (starts at $0 with 1M monthly events free, then $.00028 per event after). Pulse files it as a packaging change (package change) with a neutral direction. Pulse's latest capture (Oct 19, 2026) lists Growth at $0.28 per 1K events (first 1M included free).
Mixpanel's previous recorded change was "Mixpanel Reduces Free Plan Monthly Events from 20 Million to 1 Million, a 95% Decrease" (Q4 2024). Mixpanel has been tracked since 2023-11-14.
In the same window Segment, Heap, Amplitude, Hotjar and Adobe also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Growth · PackagingPackage change
Growth plan pricing model changed from flat rate starting at $24/month (for 10K events, scales with events) to freemium consumption-based model (starts at $0 with 1M monthly events free, then $.00028 per event after)
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Growth | Packaging | — | $24/month | Package change |
Values as written on Mixpanel's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Mixpanel's pricing page (mixpanel.com) from Jan 1, 2025 and Apr 1, 2025; the change is marked on the page.
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Mixpanel, the last 90 days
Full history- Mar 17, 2026packagingMixpanel updates plan positioning.
- Jan 12, 2026improvedMixpanel Renames Data Warehouse Export to Data Pipelines, Enhancing Clarity and Functionality
- Q3 2025packagingMixpanel Removes Key Data Warehouse Features While Adding Feature Flags and Metric Trees for Growth and Enterprise Plans
- Q1 2025packagingMixpanel Transitions to Freemium Consumption-Based Pricing, Offering 1M Monthly Events Free · this change
- Q4 2024improvedMixpanel Reduces Free Plan Monthly Events from 20 Million to 1 Million, a 95% Decrease
Across Data & Analytics in the same window
All Data & Analytics changes- SegmentJan 12Segment Discontinues Unify Plus Plan, Consolidates CDP Tiers and Expands Predictive AI Availability to Lower Tier
- HeapJan 11Heap Downgrades Premier Plan Support from Premium to Standard
- AmplitudeJan 10Amplitude Introduces AI-Powered Recommendations and Real-Time Streaming to Enhance Enterprise and Growth Plans
- HotjarJan 10Hotjar Introduces User Tests Feature for Unmoderated Testing Across All Paid Plans
- AdobeJan 10Adobe Creativecloud Introduces Firefly Pro Plan at $29.99/mo with Early Access Pricing, Amidst Multiple Price Increases for Other Plans
Questions about this change
Did Mixpanel raise prices in April 2025?
No list-price increase was recorded between Jan 1, 2025 and Apr 1, 2025. The change Pulse detected was a packaging change: package change.
What changed on Mixpanel's pricing page between Jan 1, 2025 and Apr 1, 2025?
Growth plan pricing model changed from flat rate starting at $24/month (for 10K events, scales with events) to freemium consumption-based model (starts at $0 with 1M monthly events free, then $.00028 per event after). Pulse compared the captures it took on Jan 1, 2025 and Apr 1, 2025; the before/after table above lists each item as written on the page.
How often does Mixpanel change its pricing?
Pulse recorded 1 other pricing-page change for Mixpanel in the 90 days before this one; the previous change was "Mixpanel Reduces Free Plan Monthly Events from 20 Million to 1 Million, a 95% Decrease" in Q4 2024; Mixpanel has been tracked since 2023-11-14.