Packaging change·Jan 1 → Apr 1, 2025·Q1 2025·Data & Analytics
Mixpanel Transitions to Freemium Consumption-Based Pricing, Offering 1M Monthly Events Free
What changed
Package change
Growth plan pricing model changed from flat rate starting at $24/month (for 10K events, scales with events) to freemium consumption-based model (starts at $0 with 1M monthly events free, then $.00028 per event after)
Before and after
Jan 1, 2025 vs Apr 1, 2025Pulse.
100%
What changed
Growth plan pricing model changed from flat rate starting at $24/month (for 10K events, scales with events) to freemium consumption-based model (starts at $0 with 1M monthly events free, then $.00028 per event after)
Sign in to view the full comparison
See the before/after screenshots and every marked-up change.
Q4 2024 · Mixpanel Reduces Free Plan Monthly Events from 20 Million to 1 Million, a 95% DecreaseMixpanel Removes Key Data Warehouse Features While Adding Feature Flags and Metric Trees for Growth and Enterprise Plans · Q3 2025
More from Mixpanel
Full history →- Week 37, 2026·packagingMixpanel touts free Experiments and Feature Flags in new banner
- Week 36, 2026·improvedExperiments & Feature Flags Move from Add-on to Included Usage
- Week 35, 2026·improvedMixpanel: Agent query caps removed + AI-Powered Data Governance added
- Week 33, 2026·improvedMixpanel: Replaced Mixpanel Agent with Web analytics + Spark AI query builder
- Week 32, 2026·improvedMixpanel: Audit logs added to Governance & Security table