Mixpanel Reduces Free Plan Monthly Events from 20 Million to 1 Million, a 95% Decrease
What happened
Between the Oct 1, 2024 and Jan 1, 2025 captures of Mixpanel's pricing page, Pulse recorded 5 changes: Verified data feature added to Data Management section; Free plan now includes 10K monthly session replay limit (displayed in plan description and comparison table); Startup offer renamed from 'Mixpanel Growth plan' to 'Startup Plan'; Growth plan now includes 20K monthly session replay limit (displayed in plan description and comparison table); Free plan monthly events decreased from 20 million to 1 million (95% reduction). Pulse files it as a packaging change (feature added, limit lowered, plan renamed). Pulse's latest capture (Nov 9, 2026) lists Growth at $0.28 per 1K events (first 1M included free).
Mixpanel's previous recorded change was "Mixpanel Growth Plan Price Decreased by 14% to $24/month, Enhancing Value for Users" (Q3 2024). Mixpanel has been tracked since 2023-11-14.
In the same window Segment, Heap, Amplitude, Hotjar and Adobe also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Added—FeatureNot listedVerified data feature
- Added—Limit
BeforeNot listed
After10K monthly session replay limit
- RewordedGrowthPlanMixpanel Growth planStartup Plan
- AddedGrowthLimit
BeforeNot listed
After20K monthly session replay limit
- Changed—Limit20 million1 million
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | Not listed | Verified data feature | Added |
| — | Limit | Not listed | 10K monthly session replay limit | Added |
| Growth | Plan | Mixpanel Growth plan | Startup Plan | Reworded |
| Growth | Limit | Not listed | 20K monthly session replay limit | Added |
| — | Limit | 20 million | 1 million | Changed |
Values as written on Mixpanel's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Mixpanel's pricing page (mixpanel.com) from Oct 1, 2024 and Jan 1, 2025; the change is marked on the page, where "20 million" becomes "1 million".
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Mixpanel, the last 90 days
Full history- Jan 12, 2026ImprovementMixpanel Renames Data Warehouse Export to Data Pipelines, Enhancing Clarity and Functionality
- Q3 2025ImprovementMixpanel Removes Key Data Warehouse Features While Adding Feature Flags and Metric Trees for Growth and Enterprise Plans
- Q1 2025PackagingMixpanel Transitions to Freemium Consumption-Based Pricing, Offering 1M Monthly Events Free
- Q4 2024Limit loweredMixpanel Reduces Free Plan Monthly Events from 20 Million to 1 Million, a 95% Decrease This change
- Q3 2024Price decreaseMixpanel Growth Plan Price Decreased by 14% to $24/month, Enhancing Value for Users
Across Data & Analytics in the same window
All Data & Analytics changes- SegmentJan 12Segment Discontinues Unify Plus Plan, Consolidates CDP Tiers and Expands Predictive AI Availability to Lower Tier
- HeapJan 11Heap Downgrades Premier Plan Support from Premium to Standard
- AmplitudeJan 10Amplitude Introduces AI-Powered Recommendations and Real-Time Streaming to Enhance Enterprise and Growth Plans
- HotjarJan 10Hotjar Introduces User Tests Feature for Unmoderated Testing Across All Paid Plans
- AdobeJan 10Adobe Creativecloud Introduces Firefly Pro Plan at $29.99/mo with Early Access Pricing, Amidst Multiple Price Increases for Other Plans
Questions about this change
Did Mixpanel raise prices in January 2025?
No list-price increase was recorded between Oct 1, 2024 and Jan 1, 2025. The change Pulse detected was a packaging change: feature added, limit lowered, plan renamed.
What changed on Mixpanel's pricing page between Oct 1, 2024 and Jan 1, 2025?
Feature added: Verified data feature; limit added: 10K monthly session replay limit; Growth plan: Mixpanel Growth plan → Startup Plan, reworded; Growth limit added: 20K monthly session replay limit; limit: 20 million → 1 million, changed. Pulse compared the captures it took on Oct 1, 2024 and Jan 1, 2025; the before/after table above lists each item as written on the page.
How often does Mixpanel change its pricing?
Pulse recorded 1 other pricing-page change for Mixpanel in the 90 days before this one; the previous change was "Mixpanel Growth Plan Price Decreased by 14% to $24/month, Enhancing Value for Users" in Q3 2024; Mixpanel has been tracked since 2023-11-14.