Mixpanel Reduces Free Plan Monthly Events from 20 Million to 1 Million, a 95% Decrease
What happened
Between the Oct 1, 2024 and Jan 1, 2025 captures of Mixpanel's pricing page, Pulse recorded 5 changes: Verified data feature added to Data Management section; Free plan now includes 10K monthly session replay limit (displayed in plan description and comparison table); Startup offer renamed from 'Mixpanel Growth plan' to 'Startup Plan'; Growth plan now includes 20K monthly session replay limit (displayed in plan description and comparison table); Free plan monthly events decreased from 20 million to 1 million (95% reduction). Pulse files it as a packaging change (feature added, threshold added, plan renamed, limit decrease) with an upward direction. Pulse's latest capture (Oct 19, 2026) lists Growth at $0.28 per 1K events (first 1M included free).
Mixpanel's previous recorded change was "Mixpanel Growth Plan Price Decreased by 14% to $24/month, Enhancing Value for Users" (Q3 2024). Mixpanel has been tracked since 2023-11-14.
In the same window Segment, Heap, Amplitude, Hotjar and Adobe also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · FeatureAddedNo Verified data featureVerified data feature
- — · LimitAdded
BeforeNo monthly session replay limit
After10K monthly session replay limit
- Growth · PlanRewordedMixpanel Growth planStartup Plan
- Growth · LimitAdded
BeforeNo monthly session replay limit
After20K monthly session replay limit
- — · LimitChanged20 million1 million
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | No Verified data feature | Verified data feature | Added |
| — | Limit | No monthly session replay limit | 10K monthly session replay limit | Added |
| Growth | Plan | Mixpanel Growth plan | Startup Plan | Reworded |
| Growth | Limit | No monthly session replay limit | 20K monthly session replay limit | Added |
| — | Limit | 20 million | 1 million | Changed |
Values as written on Mixpanel's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Mixpanel's pricing page (mixpanel.com) from Oct 1, 2024 and Jan 1, 2025; the change is marked on the page, where Verified data feature now appears.
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The two full-page captures with this change marked up are free with an account.
Mixpanel, the last 90 days
Full history- Jan 12, 2026improvedMixpanel Renames Data Warehouse Export to Data Pipelines, Enhancing Clarity and Functionality
- Q3 2025packagingMixpanel Removes Key Data Warehouse Features While Adding Feature Flags and Metric Trees for Growth and Enterprise Plans
- Q1 2025packagingMixpanel Transitions to Freemium Consumption-Based Pricing, Offering 1M Monthly Events Free
- Q4 2024improvedMixpanel Reduces Free Plan Monthly Events from 20 Million to 1 Million, a 95% Decrease · this change
- Q3 2024improvedMixpanel Growth Plan Price Decreased by 14% to $24/month, Enhancing Value for Users
Across Data & Analytics in the same window
All Data & Analytics changes- SegmentJan 12Segment Discontinues Unify Plus Plan, Consolidates CDP Tiers and Expands Predictive AI Availability to Lower Tier
- HeapJan 11Heap Downgrades Premier Plan Support from Premium to Standard
- AmplitudeJan 10Amplitude Introduces AI-Powered Recommendations and Real-Time Streaming to Enhance Enterprise and Growth Plans
- HotjarJan 10Hotjar Introduces User Tests Feature for Unmoderated Testing Across All Paid Plans
- AdobeJan 10Adobe Creativecloud Introduces Firefly Pro Plan at $29.99/mo with Early Access Pricing, Amidst Multiple Price Increases for Other Plans
Questions about this change
Did Mixpanel raise prices in January 2025?
No list-price increase was recorded between Oct 1, 2024 and Jan 1, 2025. The change Pulse detected was a packaging change: feature added, threshold added, plan renamed, limit decrease.
What changed on Mixpanel's pricing page between Oct 1, 2024 and Jan 1, 2025?
Feature: No Verified data feature → Verified data feature, added; limit: No monthly session replay limit → 10K monthly session replay limit, added; Growth plan: Mixpanel Growth plan → Startup Plan, reworded; Growth limit: No monthly session replay limit → 20K monthly session replay limit, added; limit: 20 million → 1 million, changed. Pulse compared the captures it took on Oct 1, 2024 and Jan 1, 2025; the before/after table above lists each item as written on the page.
How often does Mixpanel change its pricing?
Pulse recorded 1 other pricing-page change for Mixpanel in the 90 days before this one; the previous change was "Mixpanel Growth Plan Price Decreased by 14% to $24/month, Enhancing Value for Users" in Q3 2024; Mixpanel has been tracked since 2023-11-14.