Experiments & Feature Flags Move from Add-on to Included Usage
What happened
Between the Aug 24, 2026 and Aug 31, 2026 captures of Mixpanel's pricing page, Pulse recorded one change: Experiments and Feature Flags moved from Add-on-only to included usage metrics: Free gets 1k MEU/mo experiments + 10 flags, Growth gets 5k MEU + 50 flags. Free plan also gains unlimited seats. Pulse files it as a product change (feature added) with an upward direction. Pulse's latest capture (Oct 19, 2026) lists Growth at $0.28 per 1K events (first 1M included free).
It lands 7 days after Mixpanel's previous change, "Mixpanel: Agent query caps removed + AI-Powered Data Governance added" (Aug 24, 2026). Before that Pulse recorded "Mixpanel: Replaced Mixpanel Agent with Web analytics + Spark AI query builder" (Aug 10, 2026), "Mixpanel: Audit logs added to Governance & Security table" (Aug 4, 2026) and "Mixpanel: Spark AI query builder replaced by Mixpanel Agent" (Jul 3, 2026). Mixpanel has been tracked since 2023-11-14.
In the same window Amplitude, Google, Adobe and Hotjar also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Growth · FeatureChangedAdd-on-onlyincluded usage metrics
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Growth | Feature | Add-on-only | included usage metrics | Changed |
Values as written on Mixpanel's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Mixpanel's pricing page (mixpanel.com) from Aug 24, 2026 and Aug 31, 2026; the change is marked near the top of the page, where "Add-on-only" becomes "included usage metrics".
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The two full-page captures with this change marked up are free with an account.
Mixpanel, the last 90 days
Full history- Oct 19, 2026decreaseMixpanel cuts Growth yearly price to $100/month at 18M events a year
- Sep 7, 2026packagingMixpanel touts free Experiments and Feature Flags in new banner
- Aug 31, 2026improvedExperiments & Feature Flags Move from Add-on to Included Usage · this change
- Aug 24, 2026improvedMixpanel: Agent query caps removed + AI-Powered Data Governance added
- Aug 10, 2026improvedMixpanel: Replaced Mixpanel Agent with Web analytics + Spark AI query builder
- Aug 4, 2026improvedMixpanel: Audit logs added to Governance & Security table
- Jul 3, 2026improvedMixpanel: Spark AI query builder replaced by Mixpanel Agent
- Jun 23, 2026improvedMixpanel replaces Spark AI with unlimited Agent query builder
Across Data & Analytics in the same window
All Data & Analytics changes- AmplitudeJul 13Amplitude: Growth/Enterprise shift to event-based pricing (was unlimited MTU)
- GoogleJul 6Google Vertexai delays Agent Gateway billing to July 13, extends free window
- AdobeJul 3Adobe Creativecloud CC: added Firefly Pro Plus + Acrobat Express, cut Stock AI Studio price + 2 more
- HotjarJul 3Hotjar (Contentsquare): Growth/Pro project limits increased
Questions about this change
Did Mixpanel raise prices in August 2026?
No list-price increase was recorded between Aug 24, 2026 and Aug 31, 2026. The change Pulse detected was a product change: feature added.
What changed on Mixpanel's pricing page between Aug 24, 2026 and Aug 31, 2026?
Growth feature: Add-on-only → included usage metrics, changed. Pulse compared the captures it took on Aug 24, 2026 and Aug 31, 2026; the before/after table above lists each item as written on the page.
How often does Mixpanel change its pricing?
Pulse recorded 5 other pricing-page changes for Mixpanel in the 90 days before this one; the previous change was "Mixpanel: Agent query caps removed + AI-Powered Data Governance added" on Aug 24, 2026; Mixpanel has been tracked since 2023-11-14.