Salesforce Renames Data Cloud to Data 360, Signaling Major Shift in Product Strategy
What happened
Between the Oct 11, 2025 and Jan 2, 2026 captures of Salesforce's pricing page, Pulse recorded one change: Data Cloud product renamed to Data 360. Pulse files it as a packaging change (plan renamed) with a neutral direction. Pulse's latest capture (Oct 19, 2026) lists Starter Suite at $25 and Pro Suite at $100.
Salesforce's previous recorded change was "Salesforce Introduces Standalone AI CRM to Enhance Customer Relationships and Drive Sales" (Q3 2025). Before that Pulse recorded "Salesforce Agentforce Restructures Flex Credits Pricing and Introduces New Agentforce User License at $5/User/Month" (Q3 2025), "Salesforce Agentforce Removes Free Foundations Tier, Introduces New Agentforce Add-ons and Flex Credits Plan" (Q2 2025) and "Salesforce Agentforce Expands Agentforce Plan with New Sales Agent Skills and Simplified Agent Wizard Feature" (Q1 2025). Salesforce has been tracked since 2025-01-03.
In the same window HubSpot and Zoho also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PlanRenamedData Cloud productData 360
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Plan | Data Cloud product | Data 360 | Renamed |
Values as written on Salesforce's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Salesforce's pricing page (salesforce.com) from Oct 11, 2025 and Jan 2, 2026; the change is marked near the top of the page, where "Data Cloud product" becomes "Data 360".
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Salesforce, pricing history
Full history- Apr 14, 2026packagingSalesforce Loyalty Management rebrands AppExchange to AgentExchange
- Apr 4, 2026packagingSalesforce Agentforce rebrands buying models to PayGo and PreCommit
- Jan 12, 2026improvedSalesforce Agentforce Launches Agentforce Voice: New AI Agent Capability for Enhanced Customer Interaction in US & Canada
- Jan 12, 2026packagingSalesforce Renames Data Cloud to Data 360, Signaling Major Shift in Product Strategy · this change
- Q3 2025packagingSalesforce Introduces Standalone AI CRM to Enhance Customer Relationships and Drive Sales
- Q3 2025packagingSalesforce Agentforce Restructures Flex Credits Pricing and Introduces New Agentforce User License at $5/User/Month
- Q2 2025packagingSalesforce Agentforce Removes Free Foundations Tier, Introduces New Agentforce Add-ons and Flex Credits Plan
- Q1 2025improvedSalesforce Agentforce Expands Agentforce Plan with New Sales Agent Skills and Simplified Agent Wizard Feature
Across CRM in the same window
All CRM changes- HubSpotJan 11HubSpot Suite Starter Reduces Starter Customer Platform Price by 40% to $9/mo, Enhancing Accessibility for New Customers
- ZohoJan 11Zoho Sprints Premier Plan Enhances Features with New Layout Rules Addition
- HubSpotJan 11HubSpot Suite Enterprise Introduces HubSpot Credits System with 5,000 Credits for Professional and 10,000 for Enterprise Plans
- HubSpotJan 11HubSpot Suite Enterprise Implements Significant Price Increases for Enterprise and Professional Plans, Raising Costs by 9% and 11% Respectively
- HubSpotJan 11HubSpot Suite Starter Transitions to Data Management with Major Renaming of Operations Hubs and Feature Descriptions
Questions about this change
Did Salesforce raise prices in January 2026?
No list-price increase was recorded between Oct 11, 2025 and Jan 2, 2026. The change Pulse detected was a packaging change: plan renamed.
What changed on Salesforce's pricing page between Oct 11, 2025 and Jan 2, 2026?
Plan: Data Cloud product → Data 360, renamed. Pulse compared the captures it took on Oct 11, 2025 and Jan 2, 2026; the before/after table above lists each item as written on the page.
How often does Salesforce change its pricing?
Pulse recorded 1 other pricing-page change for Salesforce in the 90 days before this one; the previous change was "Salesforce Introduces Standalone AI CRM to Enhance Customer Relationships and Drive Sales" in Q3 2025; Salesforce has been tracked since 2025-01-03.