Segment Discontinues Unify Plus Plan, Consolidates CDP Tiers and Expands Predictive AI Availability to Lower Tier

Predictive AI democratized - availability expanded from Unify Plus and Engage plans to Unify and Engage plans (moved to lower tier after Unify Plus removal)

Advanced data governance add-on removed from CDP optional add-ons section (still available for Connections plans)

Audience & profile enrichment add-on discontinued (previously available to expand identity-resolved profiles with warehouse data)

AI recommended audiences add-on discontinued (previously available as optional add-on to build AI-powered product recommendations)

Unify Plus plan discontinued - Segment consolidated CDP tiers from three plans (Unify, Unify Plus, Engage) to two plans (Unify, Engage)