Segment Discontinues Unify Plus Plan, Consolidates CDP Tiers and Expands Predictive AI Availability to Lower Tier
What happened
Between the Oct 1, 2024 and Jan 1, 2025 captures of Segment's pricing page, Pulse recorded 5 changes: Predictive AI democratized - availability expanded from Unify Plus and Engage plans to Unify and Engage plans (moved to lower tier after Unify Plus removal); Advanced data governance add-on removed from CDP optional add-ons section (still available for Connections plans); Audience & profile enrichment add-on discontinued (previously available to expand identity-resolved profiles with warehouse data); AI recommended audiences add-on discontinued (previously available as optional add-on to build AI-powered product recommendations); Unify Plus plan discontinued - Segment consolidated CDP tiers from three plans (Unify, Unify Plus, Engage) to two plans (Unify, Engage). Pulse files it as a packaging change (feature change, add-on removed, plan removed). Pulse's latest capture (Nov 9, 2026) lists Team at $120.
Segment's previous recorded change was "Segment Restructures Pricing Page for Enhanced Clarity with High-Level Overview and Separate Connections and CDP Plan Pages" (Q3 2024). Segment has been tracked since 2024-10-01.
In the same window Salesforce, Mixpanel and Amplitude also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- ChangedEngageFeature
BeforeUnify Plus and Engage plans
AfterUnify and Engage plans
- RemovedConnectionsAdd-on
BeforeAdvanced data governance add-on
AfterNot listed
- Add-on removed—Add-on
Audience & profile enrichment add-on discontinued (previously available to expand identity-resolved profiles with warehouse data)
- Add-on removed—Add-on
AI recommended audiences add-on discontinued (previously available as optional add-on to build AI-powered product recommendations)
- RemovedUnify PlusPlanUnify Plus planNot listed
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Engage | Feature | Unify Plus and Engage plans | Unify and Engage plans | Changed |
| Connections | Add-on | Advanced data governance add-on | Not listed | Removed |
| — | Add-on | Audience & profile enrichment add-on discontinued (previously available to expand identity-resolved profiles with warehouse data) | Add-on removed | |
| — | Add-on | AI recommended audiences add-on discontinued (previously available as optional add-on to build AI-powered product recommendations) | Add-on removed | |
| Unify Plus | Plan | Unify Plus plan | Not listed | Removed |
Values as written on Segment's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Segment's pricing page (segment.com) from Oct 1, 2024 and Jan 1, 2025; the change is marked on the page, where the Unify Plus plan no longer appears.
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Segment, the last 90 days
Full history- Apr 3, 2026PackagingSegment cuts listed destinations from 750+ to 550+, rebrands CDP add-ons
- Week of Feb 23, 2026PackagingNo pricing changes detected
- Q3 2025PackagingSegment Expands Integration Capacity to Over 700 Apps, Enhancing Connectivity Options
- Q4 2024PackagingSegment Discontinues Unify Plus Plan, Consolidates CDP Tiers and Expands Predictive AI Availability to Lower Tier This change
- Q3 2024PackagingSegment Restructures Pricing Page for Enhanced Clarity with High-Level Overview and Separate Connections and CDP Plan Pages
Across Data & Analytics in the same window
All Data & Analytics changes- SalesforceJan 12Salesforce Renames Data Cloud to Data 360, Signaling Major Shift in Product Strategy
- MixpanelJan 12Mixpanel Reduces Free Plan Monthly Events from 20 Million to 1 Million, a 95% Decrease
- AmplitudeJan 10Amplitude Introduces AI-Powered Recommendations and Real-Time Streaming to Enhance Enterprise and Growth Plans
Questions about this change
Did Segment raise prices in January 2025?
No list-price increase was recorded between Oct 1, 2024 and Jan 1, 2025. The change Pulse detected was a packaging change: feature change, add-on removed, plan removed.
What changed on Segment's pricing page between Oct 1, 2024 and Jan 1, 2025?
Engage feature: Unify Plus and Engage plans → Unify and Engage plans, changed; Connections add-on removed: Advanced data governance add-on; Audience & profile enrichment add-on discontinued (previously available to expand identity-resolved profiles with warehouse data); AI recommended audiences add-on discontinued (previously available as optional add-on to build AI-powered product recommendations); Unify Plus plan removed: Unify Plus plan. Pulse compared the captures it took on Oct 1, 2024 and Jan 1, 2025; the before/after table above lists each item as written on the page.
How often does Segment change its pricing?
Pulse recorded 1 other pricing-page change for Segment in the 90 days before this one; the previous change was "Segment Restructures Pricing Page for Enhanced Clarity with High-Level Overview and Separate Connections and CDP Plan Pages" in Q3 2024; Segment has been tracked since 2024-10-01.